Some of my friends can spend hours on YouTube. They may start on one video about parents stealing their children’s Halloween candy and could end on another video of Justin Beiber and Selena Gomez lip-syncing and dancing with their friends. How they travel from one side of the YouTube world to the other always baffles me. I don’t have this innate skill or the patience to peruse YouTube for hours. I find most of my favorites are the trending videos, band updates, and some Jenna Marbles comedy. I am also subscribed to a few nonprofit organizations on YouTube and knew there was a special search section for nonprofits, but completely underestimated YouTube’s dedication to these organizations.
YouTube recently launched YouTube Next Cause, a program to help nonprofit organizations do the good that they’re already doing – but even better. After an application process, 20 organizations were selected for their commitment to change and their previous use of YouTube as a platform. These chosen few will attend a day long summit in San Francisco on April 2. The summit will serve as an opportunity for consulting and training, all in hopes to make their organization stronger and more effective.
This is a part of a larger program, YouTube’s NextUp Program, aimed to promote talent already on YouTube, not necessarily to find the next big thing. YouTube will invest money in some of its selected partners, in addition to providing them with resources in disciplines like videography and production.
And here I was thinking YouTube was just a place for cute cat videos. Man, was I wrong. So many other social media tools can be used for nonprofits too. It’s so cool to think about the support that one organization can provide for another. That sure seems like an effective way to create change – bonding together and satisfying one group’s set of needs with another’s set of resources. The size, growth, and passion of the communities that can be built amaze me. And all the communities, the change, and the action all start with small stories like the ones spotlighted in YouTube’s Next Cause program.
So much for getting any work done – I know what I’ll be watching while I procrastinate for the rest of the week. Check out these 20 awesome organizations’ videos.