Using StumbleUpon’s New Ad System as a Marketing Tool

With 20 million members, StumbleUpon helps users to discover and share the best of the web. As you rate websites, your interest is shared with other like-minded users. The StumbleUpon experience is about seeing the exact content you want to see.

StumbleUpon has introduced a new ad system, titled Paid Discovery. Users can choose to use this system as a way to post their website to the constant stream of content that users are “stumbling” onto. Up to 5% of stumbles are dedicated to Paid Discovery. The system guarantees the right audience is landing on your content. An ad is not created. Your website is the ad.

What content is StumbleUpon Paid Discovery looking for? The StumbleUpon community wants to see photos, articles, videos, experiences that them smile, laugh, or in thought. Entertaining, informative, and visually appealing content works the best with users as more scores will rise in your favor, thus increasing the chance your content goes viral.

If you do choose to start a marketing campaign with Paid Discovery, there are different options for how quickly and how many users will reach your content. The engagement of users are measured carefully as you are only charged for the users who engage in your content at the level you specified. Factors that play into this include time spent, share rate, page interaction, activity, etc.

The benefits of using Paid Discovery are worth the awareness you will produce. The system will guarantee
discoveries, reach an engaged audience in relevant traffic, and pay for only the unique visitors you targeted.

2 thoughts on “Using StumbleUpon’s New Ad System as a Marketing Tool

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