Is the Lip Dub Back?

Lip dub videos got a lot of hype a year or so back, but with this most recent trending marriage proposal video, I have to ask- is the lip dub making a comeback?

In the video Isaac’s Live Lip-Dub Proposal, Issac has set up an elaborate marriage proposal to his girlfriend including guest appearances from family and friends. I’ve got to admit, I’m pretty jealous. Amy, Isaac’s girlfriend now fiancee, is one lucky girl, and her surprised and ecstatic expressions have been filmed throughout the entire video. This is definitely a tribute to love, meaningful relationships, and the rest of that lovey-dovey stuff, but also, a little less obviously, it’s a tribute to social media.

Video is a powerful social media resource and it’s importance seems to just keep growing. First it was the rise of YouTube, then Google’s acquisition of YouTube, then the popularity of Vimeo, and now Socialcam is a mobile app starting to make an appearance on the social media scene and an app to continue to watch as it gains even more users. This particular lip dub video has been uploaded to Vimeo which allows viewers to share the videos through social media. At this time, this video has over 2.5 million plays, 340,000 Facebook likes, 8,145 Tweets, 151 +1’s, featured on countless news outlets across TV and the internet, and it’s only existed on the internet for a week! This is the beauty of the internet and the potential of going viral- you can spread your story fast, far, and for cheap.

Don’t miss out on this viral video, make sure to watch the incredible video below.

Viral Videos: YouTube vs. Vimeo

I spent the past week producing a promotional video for Social Harbor, the new website developed by Ingenex Digital Marketing. Derek and I went to the Diag on UM’s campus last Wednesday to get some primary video footage. I took the tape home and used iMovie to import and edit the video clips. I found a song that was available without royalty fees on Incompetech.com. Kevin MacLeod writes and records all the music on there — and he only asks for optional donations.

Once I had the film cut to about 1 min. 45 sec., I exported the final product as a Quicktime Movie file in order to upload it to the web. We had chosen YouTube as the service to host and share the video. Of course we could put the video right on the Social Harbor home page using a flash player. But we want to be able to send a link in emails and embed the video on blogs and other websites. We also want people to be able to share the video on social bookmarking sites like Digg.com. YouTube offers all of these. In fact, it’s commendable that YouTube has maintained the “king of the hill” status for so long in the realm of web video streaming. Most Web 2.0 sites that got that big have sold out and gotten ruined (like MySpace, for example).

I did run into some problems with video resolution while uploading to YouTube. They broadcast at 425 pixel width, but iMovie exports at about 320 width by default. It was no easy task to get the ratio correct AND have the video streaming the way it’s supposed to. I had to find a tutorial to help with expert settings and export the video the correct way. Of course, I figured it out right when my brother — who just moved to LA to get into the film industry — told me that Vimeo is better for high resolution videos. They don’t compress your video so much, and you can even host a video in HD quality.

There are some negatives to Vimeo. First, you have a limit of 500 MB per week that you can upload. On YouTube, a single clip can be as large as 1 GB (1000 MB), and there is no limit to your total uploads. Second, you’re not supposed to upload any commercial content. Vimeo is intended for personal creations only — as in home movies and short films. That means I’m not supposed to load the Social Harbor video to Vimeo even if I want to.

The end result: The video is on YouTube, available for viewing by the general public: Social Harbor video.