Michigan State University is now offering, to both undergraduate and graduate students, a new course on social media entitled “New Media Drivers License.”
The New Media Drivers License course, or NMDL for short, provides students with a comprehensive overview of new media and digital marketing, and the relevance and importance of each for today’s businesses. The course is taught by Ingenex Digital Marketing CEO and MSU alum, Derek Mehraban, as well as professor and Chair of Advertising, Public Relations, and Retailing at MSU, Dr. Richard Cole.
NMDL shows students how to take social media, like Facebook and Twitter, normally used to communicate with friends, and turn it into a valuable commodity for companies and clients. In addition to social networks, the course covers the use of blogging, podcasting, search engine optimization, and a number of other digital marketing areas, including the never-ending uses of Google.
Paul Kanan (me), an MSU alum and a passenger on the maiden voyage of the NMDL ship during the 2009 Spring semester, says of the course, “This class rocks! I recommend it to anyone going into public relations, advertising, or simply wants to have their finger on the pulse of the future.”
This summer marks the second offering of NMDL at MSU with three full sections. The class meets at the beginning and end of the semester at Walsh College in Novi, MI, with everything in between taking place online. For more information on the class, the course site can be found at http://newmediadl.com or follow along on Facebook and Twitter.
So that’s the official Eco-Friendly word, but like I said, this class rocks! And another thing, it’s long overdue, so check it out!