“Knowledge is Power!”

Socrates once said: “The more I learn, the more I learn how little I know.” ages before my time, but could he possibly be foreshadowing the feelings of anxiety and discovery of students constantly searching for ways to get an edge on their competition?

The “cutting edge” is expanding at speeds rivaling to the Indy 500. Students hoping to break out into the large scale agency scene are faced with newer and bolder challenges than our predecessors- especially for creative types.  As a Senior about to graduate from one of the top undergraduate advertising programs in the nation, I still feel like its my first day. Getting hired by a large agency feels a lot like auditioning for Broadway. If your not a triple threat with a killer head shot, you better have a plan B, C and D.

So whats an ad geek to do? Diversify.

When the economy is down the specialist suffers.  The more skills you posses the more profitable you are to an agency and your clients. Unfortunately, at the end of the day its not your beautiful copy, artwork, and strategy that matters – its whether or not you made the client additional profit.

I decided to stick to three areas of study to use as a jumping point to exploit my skills to present myself as profitable new hire: Style, Substance and Rock’n’Roll. The Style aspect being all things design ranging from traditional print to interactive media. Substance, well that’s everything needed to keep everyone on task, trafficking, account and media planning. I don’t work at chach-chi’s so wearing 30 pieces of flair isn’t mandatory, but the one piece of flair I can’t ignore is my crazy imagination and love for music.

I’ve recently started reading the book: Chasing Cool. “How to infuse [the product] with that very desirable, nearly unobtainable factor.” the very essence of the craft. how do you present a product or service fuming with that factor making it the flame your target market is drawn to. parallel to that to a job search and you could possibly take over the world…ok not the world, but anything is possible.


So the challenge still stands can you present yourself as a brand across several mediums creating flow and uniformity to your prospects?  You can’t do it all, it is nearly impossible to be a expert at a large majority of the disciplines required to create an all inclusive campaign for your brand and those you hope to advertising. This is where the real test begins, how well can you network? Of course in advertising its not necessarily what you know but who you know. Being able to network with experts in the field you need help with is as esseintal as being proficient in that field.

As they say in show buisness be nice to the people you meet on the way up the ladder, you’ll see them on the way back down.

Allow Me To Introduce Myself…


Well let me start out by saying HELLO PEOPLE! My name is Matthew Doyle and I being brought aboard as one of the new interns for the summer 2009 class of the Eco-Friendly Digital Marketing Internship. I had the pleasure of having Derek Mehraban as my professor for the inaugural running of Michigan State’s New Media Drivers License course, a class that focused on using social networks, blogs, and other new social media mediums such as Twitter to generate buzz and publicity. Coming from a my two previous positions with cutting edge tech based companies, I  thought I was Mr. Know-it-all in the Web 2.0 realm, boy was I wrong. Derek opened the doors and showed me that there was so much more to learn about the world of digital marketing which is what brings me here today writing for you all.

Although my fellow interns will be meeting weekly at the Ingenex Digital headquarters in Ann Arbor, I will be joining my teammates virtually through a web cam across the Atlantic Ocean in Spain. It will be very interesting to see how the whole 6 hour time change thing plays out over the course of the summer. Regardless of the time change, I am looking forward to making a real impact at Ingenex by showing our clients how digital marketing techniques can grant them a huge return on their investment. In addition to blogging here on the Eco-Friendly blog about current events in the world of digital marketing and social media, I will be keeping my own personal travel blog of my travels throughout the Europe, The Adventures of Mattador.

Digital Marketing Internship

This is the site where the Ingenex Digital Marketing Eco-Friendly Internship will live and breath. This internship trains students and recent graduates in the skills of Digital Marketing. Our first class in the Summer 2008 has been doing some amazing things. Read about them here.