Eco-Savvy Marketing in Ann Arbor: The Google Experiment

If you’re anything like me, anytime you find yourself uncertain about anything, you simply open your browser and ‘Google it.’ I do this literally dozens of times a day (I know, I know…) but until fairly recently had little awareness that I could actually have an influence on what results show at the top of the page. Enter the “Google Experiment.” Creating a more easily searchable online presence is one of Ingenex‘s many specialties. So, one of our assignments for this week was to pick several search terms, weave them into the title and body of our personal blog entries, cross-link everyone’s keywords to our blogs, and watch our chosen terms rise on Google’s search rank. We took two screen shots of our Googled our words pre-blog and post-blog to demonstrate the efficiency that cross linking blogs and blog entries can have. As I am interested in the environmental side of digital marketing, my chosen search keywords were Eco-Savvy Marketing Ann Arbor

 

 

Eco-Savvy Marketing Ann Arbor Before Picture

Eco-Savvy Marketing Ann Arbor Before Picture

Eco-Savvy Marketing Ann Arbor After Picture

As you can see, this experiment proved to be quite successful for my search terms. The rest of the Ingenex team’s blog entries and keywords proved to be similarly successful. Derek wrote on Digital Marketing Education, Pedro chose Experimental Marketing Michigan, Amanda did Marketing an Eco-Friendly Expansion, Nick chose Online Publishing Marketing, and Jennifer worked on Digital Eco Fusion. For more insights regarding keyword and search engine optimization, I suggest you check out their blog posts. Although my personal blog entry was not the first result, it was in the top four. Prior to my blog entry and my fellow interns cross-links, there was no one such thing as ‘eco-savvy marketing in Ann Arbor;’ rather it was a mishmash of vaguely relevant isolated words. Hopefully, after Derek and all interns have posted their weekly eco-friendly blog entry detailing their keywords and linking back to mine, I will see an even higher rank for ‘Eco-Savvy Marketing Ann Arbor’ on Google. This phenomenon, or keyword optimization as the digital pros call it, is extremely important when trying to digitally publicize a product, blog, person or website. Therefore, one’s keyword choice is something that deserves a special degree of thoughtfulness regarding the desired outcomes. As you could imagine, it is important to have several words that are more common and popular. However, if all of your keywords are fairly commonplace, it will be quite difficult for Google to return your desired page with a high rank, as these words are competitive and used frequently on many pages. If in 2-3 words you can carefully describe what it is offered on your site, then you are far more likely to achieve successful results. In the blogosphere, cross-linking to blogs using keywords can achieve similar results to running an online search. As our intern experiment proves, keyword optimization serves as a useful tool to spread the word about your product, blog or website. It can also be an effective tool for the consumer; I can’t tell you how many times I have chosen the higher ranked websites returned from my search. Keyword optimization will prove to be exceptionally useful, especially as we are actively expanding the eco-friendly internship across the midwest and using a variety of different types of media.

So until next time, keep Googling (thoughtfully, of course.)

Experimental Marketing in Michigan

I wrote a post with this same title in my personal blog last weekend. The purpose of it was exclusively to prove that following some very easy instructions, we could make it to the top of the Google Search Results within days. So a little collective effort in tagging, categorizing, cross-linking and repeating certain terms in our posts has just been proved very successful. Now, when you google “Experimental Marketing Michigan”, the three words I choosed for my post, there are links to my post in the two first Google Search results and my post and my fellow interns’ posts are in that same first page of the search results.

I am certainly impressed with the results, especially when looking at the screen capture I made last Saturday right after I wrote my post. I look forward to tomorrow’s meeting at Ingenex for discussing the results with Derek and the rest of the interns.

Our Experimental Method

This week we set out to “own” a set of personalized keywords using search engine optimization. The goal was to try to get my blog to appear very high up in a Google search of certain keywords. I used the terms “Online Publishing Marketing” on my Digital Marketing Blog. I chose these terms because of my goal of combining web publishing (both journalism and creative writing) with digital marketing. I took a snapshot of the Google search at the beginning of the experiment, and set up a Google Alert for the three keywords. Then I blogged about it using the terms in the title, as well as the beginning and end of the blog post.

As you can see in the enlarged second image, the search terms “online publishing marketing” now bring up my WordPress blog tags fairly high in a Google search.

The other Eco-Friendly Interns and Ingenex CEO Derek Mehraban will be doing the same, and then cross-linking between our posts. Amanda Marandola posted on “Marketing an Eco-friendly Expansion.” Katie Hyzy posted on “Eco-Savvy Marketing Ann Arbor.” Pedro Martin posted on “Experimental Marketing Michigan.” Jennifer Harrison posted on “Digital Eco Fusion.” Derek Mehraban posted on “Digital Marketing Education.”