Derek Mehraban Ranked Among Top 67 Marketing Professors on Twitter

Derek Mehraban, Professor of Michigan State University’s New Media Driver’s License and CEO of Ingenex Digital Marketing in Ann Arbor, Michigan has been ranked as the #23 Top Marketing Professor on Twitter by the Social Media Marketing Magazine.

About the Top Marketing Professors on Twitter list:

The magazines Co-Publisher Kent Huffman, CMO at BearCom Wireless compiled the list as an exclusive for the magazine. To be considered as a top marketing professor on twitter, the professors, located all around the world, must meet the following criteria:

  • Have at least 500 followers on Twitter
  • Provide useful information and actively engage with those followers
  • Demonstrate that they understand the best methods for social media marketing outlets such as Twitter

Derek Mehraban and the New Media Driver’s License at Michigan State University:


Derek Mehraban (@Mehraban) started this venture as a professor at Michigan State University in the spring of 2009, with the kick-off for the New Media Driver’s License class. He and Co-Instructor Dr Richard Cole, Chairman for the Department of Advertising, Public Relations & Retailing worked together to develop the class as an opportunity for students within the college to gain exposure to new media and its effect on marketing and advertising.

According to Mehraban, “The goal of the New Media Driver’s License is to certify students in new media so that they can go on after the conclusion of the course and use new media and digital marketing in their career, job search and everyday life. The course has proven itself as a great learning experience for college students, which is why we also offer it as a life long education course and for corporations.”

The semester-long class meets twice physically during the semester, with weekly assignments due on the New Media Driver’s License website. The assignments are submitted in blog format and teach students the ins and outs of blogging, rules for online public relations, digital presentation skills, search engine optimization techniques,  and how to build you personal online profile.

An innovative digital marketing professional at Ingenex Digital Marketing and new media professor at Michigan State University, it is no wonder that Derek Mehraban has the twitter following to place him in the ranks of Top Marketing Professors followed on Twitter.

A Special Thank You to Kent Huffman and the Social Media Marketing Magazine for publishing the Top Marketing Professors on Twitter.

Check out the New Media Driver’s License website, http://NewMediaDL.com

Follow Derek Mehraban on Twitter, @Mehraban

NMDL: Back in the Driver’s Seat

new-media-drivers-license1

Michigan State University is now offering, to both undergraduate and graduate students, a new course on social media entitled “New Media Drivers License.”

The New Media Drivers License course, or NMDL for short, provides students with a comprehensive overview of new media and digital marketing, and the relevance and importance of each for today’s businesses.  The course is taught by Ingenex Digital Marketing CEO and MSU alum, Derek Mehraban, as well as professor and Chair of Advertising, Public Relations, and Retailing at MSU, Dr. Richard Cole.

NMDL shows students how to take social media, like Facebook and Twitter, normally used to communicate with friends, and turn it into a valuable commodity for companies and clients.  In addition to social networks, the course covers the use of blogging, podcasting, search engine optimization, and a number of other digital marketing areas, including the never-ending uses of Google.

Paul Kanan (me), an MSU alum and a passenger on the maiden voyage of the NMDL ship during the 2009 Spring semester, says of the course, “This class rocks!  I recommend it to anyone going into public relations, advertising, or simply wants to have their finger on the pulse of the future.”

This summer marks the second offering of NMDL at MSU with three full sections.  The class meets at the beginning and end of the semester at Walsh College in Novi, MI, with everything in between taking place online.  For more information on the class, the course site can be found at http://newmediadl.com or follow along on Facebook and Twitter.

So that’s the official Eco-Friendly word, but like I said, this class rocks!  And another thing, it’s long overdue, so check it out!