Itâ€™s hard to believe I didnâ€™t own a laptop until about five years ago. â€œAre you crazy?” a friend asked me in my pre-laptop days. “Why donâ€™t you have one? You seriously need one! Itâ€™s awesome!â€ I didnâ€™t understand what she meant then, but I do now.
My laptop is my â€œall in oneâ€ device. I use it for practically everything related to creating and consuming media — Internet browsing, sending/receiving
e-mail, writing copy, editing video, watching DVDs, listening to music, etc.
Then, thereâ€™s the portability. I use my laptop at the digital marketing firm where I work, at home, the library, the coffee shop, etc. The fact that I can take it wherever aids in productivity — a change in location will usually reinvigorate me if Iâ€™m working on a project and I start to lose focus.
My first laptop was a Dell. I used it for a few years before buying a MacBook Pro. It was a huge upgrade! The difference is in the hardware — the screen is much clearer and brighter, the speakers are superior, the trackpad is easier to maneuver, thereâ€™s a built in memory card slot, etc. I’ve always liked Apple products, but I have so much more regard for them now.
Itâ€™s interesting how we form attachments to products. I take note when Apple introduces new merchandise and people wait outside the companyâ€™s stores for days to buy it. I canâ€™t see myself doing that, but I do have some understanding why the companyÂ inspires such loyalty and even fanaticism. I spend so much time on my laptop doing so many different things that itâ€™s hard not to feel at least some connection to both Apple products and the Apple brand.