“Starbucks now offers the nation’s largest mobile payment network,” said vice president of Starbucks, Brady Brewer. In January, Starbucks launched a new iPhone and Blackberry app called Starbucks Card Mobile that revolutionizes the way we buy coffee. Customers are now able to pay for their order via mobile phone by holding up the app’s barcode to the register’s scanner. This application was tested in September and was discovered to be the fastest and most efficient way for customers to pay, understandably. The past financial quarter was the best performing in the 40-year history of the company, according to Howard Schultz, Starbucks CEO. The Starbucks Card app accounts for 22% of all transactions, says Schultz. Schultz also noted that Schultz the Starbucks brand is number one on Facebook, over 20 million fans, and is also a top brand on Twitter and Foursquare.
Many other businesses will most likely follow in Starbucks’ footsteps and create mobile applications for their stores. The app allows for more efficient work on the employees part and allows for a better time efficiency for customers. By allowing customers to use the app, they place their order, scan their phone and receive their coffee. No more rummaging for credit cards or bill and coins, which is a godsend for many. This application will take the business world by storm and be implemented in many businesses
If you would have asked me when I was 10 years old, I would never have dreamed that we would be where we are today regarding technology. It is amazing everything that we have experienced. the iPad, iPhone, wireless computers and applications that do pretty much everything. I remember getting a Gameboy and thinking it was the smallest/coolest thing I had ever seen. Now, we can play games on phones, keep in mind, the phones are half the size of a Gameboy. I am eager to see what kind of technology we will have as I grow up.