We’ve all been pestered by flies. Annoying critters.
I’m sure some of us, amusingly, have thought about tying a string to them and carrying them around as pets.
However, a Germon book company, Eichborn, dediced to think beyond flies merely as annoyances or pets. They looked at them as advertising media.
“Eichborn’s “smallest commercial gimmick in the world” was simple: attach physical banner ads to actual flies.” You’re kidding? See for yourself @Mashable