If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, you are in luck. Richard T. Cole, professor of public relations at Michigan State University and Derek Mehraban, owner of Ingenex Digital Marketing, have combined their expertise to bring you the resource guide to be successful in new media. Titled New Media Driver’s License: Using Social Media for More Productive Business and Marketing Communications, this book will better equip you to build your own personal brand, help to market your products, start a blog, write public relations news releases, master social media websites, and much more.
Why is new media so important? New media is the answer to the on-demand access to content at any time, any where, on any digital device. Educating yourself in the new media ways will give you the advantage on the evolving world of digital media. Keep up with companies who are also learning to adapt to these new forms of media in strive to create an edge for themselves. Employers will be looking for prospective employees with knowledge in new media. This resource guide is your tool to accomplishing just that.