JoÃ£o was born and raised in Brazil, his enthusiasm for soccer and communication has influenced his life immensely. When he moved to the United States, he was inspired to create a group on Facebook to meet other supporters of his favorite soccer team SÃ£o Paulo FC. This experience ignited his passion for global engagement and social media.
JoÃ£o graduated with a BA in Social Science from Michigan State University in 2008 and in 2012 he obtained his MA in Advertising also from MSU. During his graduate program Joao took the New Media Driverâ€™s License course taught by Derek Mehraban and co-sponsored by Ingenex Digital Marketing and Google. Joao lives and breathes social media marketing. I take pride in helping people and businesses gain a strategic and effective presence on social networks.