Ever since the social media boom, internet users who consider themselves early adopters look down on those who were late to the game. Website developers took notice of this phenomenon that has been popularized on the internet, and created a website that shows users just how “cool” they are compared to everyone else in the world. Idego.co, a new website that can literally tell you how ahead of the pack you were in adopting new social media sites, has begun to gain popularity. The site has the ability to track your personal accounts on Twitter, Instagram, Foursquare, and Github. It first asks for authorization to your account, then it spits out where that account exists, in percentage points, compared to all other accounts created up to the current date. This website does much more than just fuel our innate desire to know things before everyone else does, but it’s also a useful benchmark for how quickly a person adopts new applications as they come off of the virtual assembly line. This can be very useful for someone who is involved in an industry that leans on social media use, because it can give you a very accurate idea of where you stand compared to everyone else. If you’re in the bottom 5 or 10%, that tells you you might want to stay more on top of your game if you truly want to call yourself “social media savvy”.
One of the big flaws of this website; however, is that the numbers are all crunched behind closed doors. Just because the website says you’re in the first 15% of people to adopt a twitter account doesn’t meant hats necessarily true. For all we know this could be completely made up just to create a buzz. Another major flaw is that it requires authorization of your social media accounts, which, when used for novelty purposes, isn’t always the smartest idea (you just never know!)
Theoretically speaking, all the website needs to do is gain access to an account’s unique identification to figure out where in the grand scheme of accounts it exists, but that certainly doesn’t mean that’s all it will do. As with all things available on the internet today, you take a certain risk with it, and users need to decide whether or not it’s worth it.