I recently finished work on a masterâ€™s degree in digital media at Michigan State University. I was out of school for a few months and interviewing for jobs, and the topic of social media came up on a few occasions.
â€œDigital media, eh? Do you know about search engine optimizationÂ and search engine marketing? Have you ever worked with Google AdWords? Do you write a blog? Have you ever devised a digital marketing strategy?â€
â€œUh.. Mmm.. Whatâ€™s a SEM?”
So, I walked away from a few interviews without an offer, but with a desire to delve into social media and digital marketing. I had heard of New Media Driver’s License (NMDL) course at MSU, but didnâ€™t think to take it while in graduate school because it wasnâ€™t part of my masterâ€™s curriculum.
I enrolled in the summer 2012 session and it turned out to be a tremendous experience. I learned about search engine optimization, search engine marketing PPC, digital PR and social media marketing. I worked with Google AdWords. I started a blog. And I devised a digital marketing strategy.
After the course concluded my NMDL instructor, Derek Mehraban, offered me an internship at his Ann Arbor based digital marketing agency. My first day at Ingenex Digital Marketing was interesting and everyone was eager to help me. I could tell after my first day at Ingenex that I would come away with a host of digital knowledge. Everyone was very helpful and friendly, and my first day jitters quickly subsided.
Iâ€™ll have more to report on what Iâ€™m learning in the days and weeks to come.Â Again, I encourage you to take the New Media Driverâ€™s License class.
Also, I encourage you to look into Frita Batidos in Ann Arbor. Itâ€™s a Cuban-inspired restaurant a few blocks from the office, and our entire group went to lunch there on my first day.Â I had the chicken frita with guacamole and it was excellent.