Me and my laptop, strolling down the avenue

I like my laptop. I mean, I REALLY like my laptop. I was recently asked what is the one thing I couldn’t live without and I said, yes, “My laptop.” I wasn’t entirely kidding. I rely on it quite a bit in addition to things like, oh, food, water, oxygen, shelter, and clothing.

Image: freedigitalphotos.net

It’s hard to believe I didn’t own a laptop until about five years ago. “Are you crazy?” a friend asked me in my pre-laptop days. “Why don’t you have one? You seriously need one! It’s awesome!” I didn’t understand what she meant then, but I do now.

My laptop is my “all in one” device. I use it for practically everything related to creating and consuming media — Internet browsing, sending/receiving
e-mail, writing copy, editing video, watching DVDs, listening to music, etc.

Then, there’s the portability. I use my laptop at the digital marketing firm where I work, at home, the library, the coffee shop, etc. The fact that I can take it wherever aids in productivity — a change in location will usually reinvigorate me if I’m working on a project and I start to lose focus.

My first laptop was a Dell. I used it for a few years before buying a MacBook Pro. It was a huge upgrade! The difference is in the hardware — the screen is much clearer and brighter, the speakers are superior, the trackpad is easier to maneuver, there’s a built in memory card slot, etc. I’ve always liked Apple products, but I have so much more regard for them now.

It’s interesting how we form attachments to products. I take note when Apple introduces new merchandise and people wait outside the company’s stores for days to buy it. I can’t see myself doing that, but I do have some understanding why the company inspires such loyalty and even fanaticism. I spend so much time on my laptop doing so many different things that it’s hard not to feel at least some connection to both Apple products and the Apple brand.

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