Marketing To The New Kids on the Block

Have you gotten one of these yet? Busting on the scene a couple years ago, these new USB thumb drives are just starting to get mainstream attention. They are essentially business cards in digital form, distributed by companies big and small (although a little pricey for the small guys). Companies can put any kind of media they want you to see on here, from promotional product pitches to pictures, music, and videos for their consumers. These have a large advantage (except in the dollar department) over those mini-CD business cards you might remember from a couple years back. With these Marketing Thumb Drives consumers can read over whatever the providing company has put on them, and then either erase them or just keep on using the storage media. This is much more Eco-Friendly than tossing those previous mini-CD’s in the landfills. So keep an eye out, these should be popping up more and more in the coming months.

[Via: TreeHugger]

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