My Experiences as a Freshman Marketing Major At Michigan State University


photo credit: jimmywayne via photopin cc

photo credit: jimmywayne via photopin cc

As an incoming sophomore at Michigan State University I experienced what every marketing student’s first year is like. The prerequisites that are needed to get into the business school are certainly not the most entertaining classes but like any other college they are required. The business prerequisites I took for my start to my marketing major were Computer Competencies 101 and Macro-Economics 202, both fairly difficult courses which show you throughout the semester different directions you can go with a business marketing major.

CSE 101 provided me with knowledge of computer aspects of business such as using Microsoft access and excel to handle business accounts. A made up company would provide employee information and it was our task to organize and calculate out certain information such as tax deductions and payroll. As the class progressed, the material needed would be more advanced to the point where implementing self-created formulas to get the information I needed was second nature.

In macroeconomics I was required to learn a vast amount of new information in a semester, not previously taking a macro class made this difficult but manageable. Even though the class is centered on economics you could still learn valuable marketing lessons that were hidden in the information. For example we spent a good amount of time learning about supply and demand curves in the economy. Understanding these supply and demand curves is key for marketing. Knowing when money and time should be invested in marketing a good or service is a vital resource to possess. If you market it when demand is low and there is a recession in the economy fewer people are likely to want it. If you market it during an expansionary gap where the income and demand are raised then more people are likely to go out and buy it and you will be able to sell it at a greater price.

Although it might not seem like it at first, most prerequisites helped me one way or another in my path to becoming a Marketing graduate from Michigan State University. I go into every class hoping to learn something that brings me closer to my goals. Being a marketing student I am always trying to market myself. It is important that I make a good impression on my teachers and am an active participant in class because you never know when you might need a letter of recommendation that could mean the difference between you getting the job and not getting it. I love Michigan State because it gives me the opportunity to pursue my goals at a level of which I was never used to in high school. As a first year marketing student going into my second year, it is just the beginning, the chances to get an internship or job after college are created as I work harder to learn and achieve.

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