David Meerman Scott’s “The New Rules of Marketing and PR” receives rave reviews from Michigan State University graduate students.

David Meerman Scott’s “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” is being used as the lead text for Michigan State University’s New Media Drivers License course offered to Communication Arts and Science graduate students.

 

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The New Media Drivers License (sm) is a graduate level course designed to provide its students with the tools and techniques to best use new media and digital communication tools which include: Facebook, Linkedin, Blogging, Podcasting, New Marketing, Digital Public Relations, Google Tools, Search Engine Optimization (SEO), Search Engine Marketing (SEM) including Google Adwords, and Presentation Zen techniques.

 

David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” is the prime text used to provide the groundwork for the New Media Drivers License (sm). “The New Rules of Marketing and PR” gives the students a perspective into new media that is relevant and up to date through a conversational style of writing exclusive from other textbooks they may have used in the past. Scott’s unique ability to provide information without any fluff in an easy to understand, unambiguous way have students raving.
Scott is an “award-winning marketing strategist, best-selling author, conference speaker, and seminar leader” whose words will truly help you get to where you should be in today’s digital world.
With a price tag of under twenty dollars and wide availability through chain bookstores and several online vendors “The New Rules of Marketing and PR” should be at the top of any advertising, public relations, or marketing professional/to be professional’s wish list.
More information on the New Media Drivers License (sm) can be found on the digital bus.

More information on David Meerman Scott and “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” can be found on Scott’s website.

Deepti Dewan Chowdhry

 

 

 

 

One thought on “David Meerman Scott’s “The New Rules of Marketing and PR” receives rave reviews from Michigan State University graduate students.

  1. Pingback: David Meerman Scott: New Media Guru « Deepti’s Blog

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