David Meerman Scott’s “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” is being used as the lead text for Michigan State University’s New Media Drivers License course offered to Communication Arts and Science graduate students.
The New Media Drivers License (sm) is a graduate level course designed to provide its students with the tools and techniques to best use new media and digital communication tools which include: Facebook, Linkedin, Blogging, Podcasting, New Marketing, Digital Public Relations, Google Tools, Search Engine Optimization (SEO), Search Engine Marketing (SEM) including Google Adwords, and Presentation Zen techniques.
More information on David Meerman Scott and “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” can be found on Scott’s website.
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