Join the Party. Be an Eco-Friendly Intern.

The summer 2013 Eco-Friendly Internship Crew. Join their ranks!

The summer 2013 Eco-Friendly Internship crew.

We’re looking for a few good interns – Eco-Friendly Interns, to be precise. Want to get real-world digital marketing job experience while learning from some of the best in the business? Apply now!

There’re five tracks to choose from, all of which come with their own unique fun:

  1. Project Management – Get an inside look into leading initiatives and projects for clients!
  2. Web Development – Design websites! Make cool things online!
  3. Graphic Design – Make pretty things that work for clients!
  4. Content / Social – Write everything! Work with photos and videos! Tell digital stories!
  5. Analyst / SEO – Get your math and research on!

The internship starts September 9, so polish up your resume and head over to the digital marketing internship page, where you can get all the details about each internship track and fill out the internship questionnaire. Then, send your cover letter and resume to

We want you on our team – get your applications in today.

Ingenex Welcomes New Web Developer

Ingenex Digital Marketing has recently welcomed John Wright as their new Web Developer, where he designs, redesigns and maintains websites for Ingenex and their clients. Purely self-taught, Wright has an extensive CSS, HTML, WordPress, and Web Developing background. Wright’s career began when he created interactive MySpace profiles that impressed a wide-spread of MySpace users. When discovering how popular his designs were, Wright learned how to use CSS, HTML, and PHP to create a dynamic website for customers to purchase these profile designs from.

John Wright - Web Developer

Wright found out about the job opening from his aunt who attended a LA2M Marketing Education event, and he applied shortly after. Impressed with Wright’s profile and learning about his independent web developing background, Ingenex warmly welcomed Wright to the team.

Interested in a career with Ingenex? To find out about current job openings, please visit:

WordPress Job Available At Ingenex

Ingenex Digital Marketing is looking to hire a WordPress Developer! Ingenex is a result driven digital marketing agency that has clients across the United States and Canada. Derek Mehraban, Ingenex CEO and your potential boss, is looking for an employee who is creative and understands web design thoroughly. “I want my clients to get the latest and greatest of everything,” Mehraban stated. This means you have to be able to create the latest designs and implement them into a WordPress CMS.


Not only must you be a WordPress professional, but Mehraban is looking for an employee who has quality personal traits. “We are looking to hire someone who is hardworking, pays attention to detail, accurate, fun to be around and always delivers above and beyond,” Mehraban says.

“I want a coworker who is driven, passionate about work and dedicated to staying current on new digital trends,” Content Manager Ashlie Forchione said. In the world of digital marketing, trends are always changing so it is important to evolve with technology. Clients need to be provided with the latest and greatest forms of technology, and that improves what you can provide as a WordPress Developer.

Is Ingenex the right company for you? When asked about working at Ingenex  Social Media Coordinator Lauren Schneider said, “My favorite part about working at Ingenex is having the ability and opportunity to have your voice count. You aren’t just part of a mix, you will have your area of expertise and your work will be noticed.”

The Ann Arbor branch of Ingenex is located on Main Street, and will soon be moving to a new location in Downtown Ann Arbor within the month. “At the Ann Arbor location, we can appreciate what the city has to offer to the agency with the fun environment. It has always been my dream to work in Downtown Ann Arbor” Content Producer Erin O’Neill said.

Nervous about the potential interview? Here are some wise words of advice from current Ingenex employees:

“Don’t forget to smile!” — Forchione

“Be yourself and don’t be afraid!” — Schneider

“Be prepared to talk about your work. Come in with example pieces.” — O’Neill

To find more information about the position please visit:

Avoid a LinkedIn Job Scam

As a college senior, I am always and actively looking for job opportunities. Facebook, Twitter, and LinkedIn are all sources someone on the job hunt can take advantage of during their search. LinkedIn is designed for career oriented individuals who want to network with others. Users can add people, endorse one another, look at profiles, and even apply for jobs using LinkedIn.

While all of this is fine and dandy there are some things LinkedIn users have to watch out for when applying for jobs, like scams. The basic form of LinkedIn is a free tool that anyone can access and use. That means not only can anyone look for jobs on LinkedIn, anyone can post them too.

Before hitting the yellow ‘Apply Now’ box, make sure to research the job and company. The job may seem glamorous and extraordinary in text, but you need to read between the lines. If the post states that the position is available immediately, no experience is necessary, or the company contacts you right after you applied- it can be a sign of a job scam. With all of these factors, it can be possible that the company does not care who they hire since they are not taking the time to gather resumes and host multiple interviews. Using sources like Glassdoor can help you research companies and what their job positions entail.

Photo Credit: cybursleuth via Creative Commons

For example, there was a job opening for a ‘Marketing Account Manager’ listed on LinkedIn that sounded like a position I would be interested in. After reading reviews on Glassdoor, I came to discover that this job was reported to be a door-to-door cable salesperson. I went into the interview anyways because the job title and description on LinkedIn made the position seem like I would be managing the cable client. Lone-behold it was a door-to-door position. Although that may be a career aspiration for some people, it was not the direction I wanted to take my career in.

So before applying for a job using LinkedIn, do your research. Websites like Glassdoor can help you make sure the posting is a position that matches your career aspirations.


Time to Apply for Your Summer Internship: Insiders Tips

The clock is ticking and if you are in college it is time to think about your summer placement. These days, the Internet makes it much easier for job seekers to find an internship or a permanent position. There are many websites with advertising jobs available to graduates and experienced candidates. However, if you are a student with no or very little experience it might be a real challenge to “get in”.


Internship programs are designed to help students to find their place in the sun and obtain a vital professional experience in order to build a future career. However, getting an internship is not as easy as you may think it is.  Krysia Hepatica, a Master student at Michigan State University and an eco-friendly intern at Ingenex, shared her secret of getting a good internship position. “Network. If you are keen to find an internship at a digital marketing agency in Ann Arbor area, check out LA2M first and introduce yourself to Derek Mehraban – it might be a good start to your career”.

Once you’ve got an interview, there are some rules, basic procedures and most importantly – deadlines you have to meet in order to make it a successful one.   So first of all, be prepared. Emily Walsh, our Spring 2013 intern, thinks, “Research is a key to the successful interview.” If you are applying for an intern position at a digital marketing agency, for example, make sure you’ve visited the company’s website, as well as social networks and blogs. Prepare a list of questions you have to the interviewer. Questions may vary: some can be related to the research you’ve done (this way you will show your genuine interest at the company) and some can be position related (daily tasks, personal schedule, etc.). Do not afraid to ask questions! However, if you do, make sure they are well phrased and to the point.

Second of all, it is also very important to know how to talk through your skills. When talking about your skills, achievements and past experience make sure you include relevant examples. Don’t give a “cliche” speech – make your story unique and interesting to listen to.

And last but not least, make a positive first impression. Dress smart, be at least 5 minutes earlier for your interview, be yourself! Here is a great tip from one of our Spring 2013 interns, Ashlie Forchione: “Smile. Even if you’re nervous. Even if you think the interview isn’t going well. A smile can go a long way. Every interviewer wants to hire friendly, happy employees. A smile will set you apart and make you look and feel more confident as you proceed in any interview. Grumpy Cat is great for laughs, but no one wants to work with him.”

Good luck in your job search! Remember these tips and hopefully you won’t even need it!

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:

Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit:


Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?


It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Kidney Exchanged for Apple iPad 2

The phrase, “that’s going to cost me an arm and a leg,” typically means something is going to cost a large sum of money. For 17-year-old Zheng, a high school freshman in China, that expression took on a more literal meaning…only a Kidney.

Zheng really wanted an iPad 2, but didn’t have enough money so he did the unthinkable and sold his kidney. I’ll repeat that. He sold his his kidney. The majority of student’s would save up for this kind of purchase but Zheng couldn’t wait. After coming in contact with a kidney-selling agent on the internet he decided that risking his life for 20,000 yen ($3K USD) was a pretty great deal. Zheng had the operation, received his money and returned home with more than one new Apple gadget.


His mother became very suspicious and reported her son to authorities, ultimately exposing Zheng’s secret kidney transplant.The hospital Zheng claims to have had his surgery at is denying any connection to the 17-year-old and authorities haven’t been able to contact any one involved in the organ transplant fiasco.

It seems Zheng is getting the last laugh here as he enjoys his new toys. After reading this article I wondered how many illegal organ transplants go unreported? Who are the recipients of these organs? Are the iphone mobile applications worth it? How far would you go to get what you wanted? I just hope Zheng doesn’t find another organ-selling agent online and another part of his body to sell in a year when his Apple gadgets are out of date.

The Next Web: Chinese student reportedly sells his kidney to buy an iPad 2

Tips For Your First Interview, From Someone Who Learned the Hard Way

So I had a relatively embarrassing thing happen to me the other day and I thought that I should share it with all of my readers to, I hope, help them from making the same mistakes that I made. The event with which I am referring to was my first professional interview. On Friday afternoon I had my first legitimate interview and I failed miserably. Now first let me give you some background information to set the scene a little bit and then I’ll give you some tips based on what I learned.

So I have had interviews before, but they’ve been at McDonald’s, and Meijer, a small local zoo, etc.; you know, small part-time positions. These were positions where they only requirement for employment is to be able to count, stand, speak, and not physically harm people (which, I admit, is quite difficult at times). These interviews usually consist of profoundly existential questions like “What’s your greatest weakness?” or “Are you legally permitted to work in the United States?”. Now, these types of interviews, I excel at. The low expectations of the hirer, paired with my ability to use enough big words to make it sound like I know what I’m talking about, make me seem like an ideal candidate. This is been sufficient thus far, and I assumed it would serve me well in the future. Well I was wrong. In order to for you to properly understand my advice let me illustrate how my experience went.

The part-time job interview. I've actually gotten this question

I arrived at the location early, as I always do, and prepared myself mentally for the interview that was about to take place. Granted, I was preparing myself for my the interview I thought I was walking into (a mix of my previous interview experiences, but with a fancier suit, and a nicer office), which was all wrong, but still, I was getting focused. I adjusted my clothes, popped a mint into my mouth, gathered my folder of resumes and reference sheets, and nervously walked inside. After a short wait, the interviewer walked out, greeted me, and led me back to her office. At this point I was breathing heavily and had managed to eliminate all of the saliva from my mouth.  She asked me to tell her a little about myself and which I did with no problem.

Now here’s where things stray from my “plan”. As we continue she begins to ask me questions about my answers to previous questions, things like “Why did you chose that major?”, and “What did you mean by this, or that?”. Now, in my nervous state, this caused me to panic just enough to turn my brains into, what I like to think was, a substance with the consistency of that ugly, manila envelope colored, foam from inside couch cushions. This I wasn’t prepared for. I began to search for the words to explain what I wanted to say, but they weren’t there. As I stumbled over each sentence, trying to decide how to say everything in the most impressive way, my mind suddenly became very aware of how stupid I was sounding. If sounding like a kid with a speech problem wasn’t bad enough, the awareness of my failure caused me to completely forget where I was trying to go with my answers. Reaching this new low, I apologized, took a deep breath, and tried to refocus myself. I think at that point, it was too late. I struggled through the last 15 minutes or so, and was able to formulate some coherent thought, but the damage was done.  After a brief second interview with another manager, which went better, I thanked them both for their time, and drove home in shame.

How I felt

So, as I need to continually remind myself, this was, at the very least, a great learning opportunity. I was able to figure out, albeit the hard way, what a “real” interview is like, and how I’ll need to prepare. Luckily for you, I’m going to share what I’ve learned with you so you can be better prepared than I was. Here are some tips to help you:

1. Know what you are getting yourself into.

So, like I said earlier, without any other knowledge of what to expect, I just assumed that this would be like any other interview. I was wrong. A professional interview has several differences. First, and perhaps the most intimidating in the moment, is that the interviewer is much smarter than some of the other ones you may have dealt with. Now, I am in no way saying that some of your previous interviewers are stupid, but at part time jobs, they tend to “dumb it down”, for lack of a better term, because they are usually hiring uneducated adults, or high school students, or retirees who are just looking for supplemental income. When you are in a professional interview they treat you like a peer; they know that you are educated, and knowledgeable and they want to better understand the extend of your knowledge.
The second major area where you might notice a difference is in the questions. At part-time places they ask you mostly situational questions like “How would you handle a dishonest coworker?” or “Tell me about a time when you’ve had to go above and beyond the call of duty” and so on. In a professional interview they only want to know about your experience and how you would fit what they are looking for. You’ll get questions like “Tell me about this position?” and “We are looking for someone who can do (fill in task), do you have any experience with this?”. It is your responsibility to take these questions and fill them with as much information as possible. You should use generalities to make your positions sound bigger than it might have been, or use industry specific keywords to let them know that you can “talk the talk”. This is your opportunity, perhaps your only one, to use these answers to show them that you are a perfect fit for the position. This leads me to my second tip.

2. Prepare yourself

Before we get into this, I want you to know that it’s impossible to be fully prepared for an interview, especially if it’s your first, but there are steps that you can take to minimize the unexpected.

The first step is to look over your resume and know your own history. They will ask you about your previous positions, what you did there, how that job might have prepared you for the job you are interview for, etc. Think about what you want to say, how you want to say it. Think about how you can fit your history into what they are looking for.

Second, look at the job description. Know what they are looking for and know what areas you should highlight and which you should minimize. For example, if you are overqualified for some of the their criteria, and under qualified for others, play up the areas where you exceed their needs. Also, like I said before, try to take your history, and it can be more than just your work history, and come up with one thing for each of their criteria. If you are unable to than do some research on that skill. One such situation that worked for me involved a software that they used and wanted me to be proficient in. I downloaded a trial of the software, and messed around with it for an hour. I was then able to go into the interview and tell them that I was “familiar” with that software.

Last, but not least, learn as much as you can. Whether you are applying for a job in Marketing or Massage Therapy, make sure you understand how things work in the industry you are looking to get into. Learn about the company you are applying with, and their major competitors. Learn their website, their social media, and anything else you can get your hands on. Learn about their products and understand their tone.

What I mean by that is you need to learn how the company presents itself. If they are a very formal and traditional company, that only posts very professional and proper content, than you should present yourself as formal and professional as possible. If they are a casual or modern outfit that posts things that are funny, or maybe less appropriate than other places, than you are able to relax a little more and be yourself.

3. Be nervous, It’s okay.

Here’s something that I forgot, and was reminded of later. This isn’t their first interview. They’ve seen plenty of nervous people sitting in front of them stammering on their answers, and forgetting words. It’s normal for them to see nervous applicants, especially if they are interview for an entry level position. Just keep in mind how they see things. They have spent a good amount of time learning about you; studying your resume, checking your Facebook, or Linkedin and so on. They know how old you are, they know if this is your first interview, or if you have a lot of experience or none. Keep all this mind.

Being nervous is a normal thing, and it’s important to not try to suppress your nervousness, that will cause it to manifest itself in another way; usually one you can’t control. In my case it was replacing my internal dictionary with a children’s book.

4. Ask Questions

This is something that’s talked about quite a bit online, but in my opinion I think it’s importance is undersold. During the course of the interview it’s good to ask questions. This will accomplish several things. First, it will turn the interview from an inquisition to a conversation. This will ease your nerves and allow you to be yourself; not so much of the robot that is spewing rehearsed answers. Second, it will show the interviewer that you are not afraid to interject yourself in an uncomfortable conversation. It shows confidence. Finally, it will provide you with some additional information that you might be able to use later in the interview. One example is to ask the question “Outside of the technical criteria, what are you looking for in an ideal candidate?”, or something similar. This will hopefully get them to describe the personality of their ideal candidate. This allows you to highlight any of those traits, if they are ones you possess, as well as tie them into your subsequent answers.

Never, before Friday, have I had a “real” interview for a full-time career type job. I now have had one. I have learned a great deal from the first one and I hope you can use these tips to be more prepared for your first interview. Everything I’ve listed are things I wish I would have known before I walked into that room last week. Good Luck to you all, I hope this helps.