Social Media Creates Buzz About Sandy

People all over the world are learning about the Category 1 Hurricane that hit the East Coast on Monday, October 29th, largely through social media sites. On Twitter, within 24 hours after the storm hit 3.5 million tweets were hashtagged: #sandy.  Also, a Twitter account was specially made for Hurricane Sandy called Sandy; it has all reports from government to news related to it. And on Facebook during the climax of the storm, the top words that were most frequently used were related to this Category 1 storm. YouTube accumulated videos to show people the path of destruction of Sandy on the account, Citizen Tube. YouTube offered, those that had no access to other news outlets, information about the storm as it was happening.  Not only were people made aware of Sandy’s destruction and where its path was going, but the government of New York and the fire department utilized social media to make residents aware of fires and safety issues.

It is interesting how social media is being used during Sandy for a purpose of making different people aware of different news about the storm. For those stuck in the East Coast, social media sites are helping these people stay safe. And people in other parts of the U.S. and world are getting informed about effects of the storm and how their loved ones who may be stuck in Sandy’s path are doing.  It makes me wonder how social media agencies are reacting to Hurricane Sandy.

 

Facebook and your job search.

Would you ever use a Facebook job search platform? For a while now its been rumored that Facebook is considering starting their own job search platform, but I doubt many people would use it. Especially when a professional networking site already exists, LinkedIn, and you can already search for jobs on there. Most people should keep their Facebook profile completely separated from their job search; unless, of course, you’re applying for a job at social media agency or digital marketing firm. If this is the case, keep it appropriate because many employers use Facebook to look up job candidates for reasons why they shouldn’t hire them.

If you think your Facebook profile is hurting your chances of being hired for a job you have two options. First option, you can censor what pictures you allow yourself to be tagged in and what friends can post on your wall through your privacy settings. On top of that, make sure you’re not posting anything inappropriate or too political; if you’re friends with your grandma on Facebook then you’re probably good. Second option, you can leave your profile the same and make it completely private. In your privacy settings profiles can be made searchable and unable to view by anyone who is not a “friend”.

LinkedIn is your best bet for professional networking, but take the precautions stated above. If a potential employer decides to search you online you don’t want them to see or read anything that could hinder your chances of being hired.

Sick of your friends’ political posts on Facebook? Hide them with noppl!

The 2012 Presidential Election is now less than one month away. Tonight is the Vice Presidential Debate between Republican Vice Presidential nominee Paul Ryan and the nominee of the Democratic Party, Joe Biden. Social networking has been a huge part of both the Obama and Romney campaign. Political updates from the candidates and qualified individuals are valuable. Random opinions from your friends, typically, are not. If you’re active in the social sphere, you most likely have friends that post their political opinions to various social networking sites. Sometimes, this can be frustrating. Political discussion on social networking sites, such as Facebook, do not typically change anyone’s views. All they seem to do is pit friends against each other.

Enter: noppl. Noppl, “no politics please”, is a extension for the Google Chrome browser. The extension allows you to hide unwanted posts from your Facebook news feed. You hide the unwanted posts by typing in specific keywords you want to block. Noppl gives some pre-filled examples: Romney, Paul Ryan, Obama, Biden, Election. If you’re not a Chrome user, noppl is available as a bookmarklet for other browsers. So, if you’re not interested in your friends political opinions clogging your news feed, or if you’re going to DVR the debate and watch it later, I suggest looking into installing noppl.

Facebook Now: 1 Billion Users & Counting

As of September 14th, Facebook, Inc.  got its one-billionth user, which makes one- seventh of the world’s population being active users of Facebook. There is no doubt that Mark Zuckerberg, founder of Facebook, has his hands quite full these days. With Facebook going public this past summer, Zuckerberg is working hard to boost confidence among investors and the public and now with this latest accomplishment he has new goals of reaching the next billion and counting users.

Zuckerberg has learned how to reach users by taking useful knowledge from one of the best leaders, the late Steve Jobs,  whose focus was the “user experience”. The users are key, and building a service that caters to them is what the Facebook team’s focus is. Having majority of their active users outside of the U.S and Canada, it will definitely be interesting to see how Zuckerberg will try to draw in the next billion users.

To say that if Facebook were its own country, it would be the third largest is quite a feat, but Zuckerberg is only getting his feet wet in the social media world. It will definitely be interesting to see how the company will draw in more users and how the company will do in Internet marketing against its biggest competitor, Google.

Social Media: My Source for News, Comment & Community

Remember the days of waking up, stepping onto your porch, picking up the newspaper, and reading the latest headlines? I have a vague recollection. It’s been some years since I subscribed to a newspaper.

Image: freedigitalphotos.net

Remember the days of waking up, turning on your laptop, opening your browser, and finding out what was making news? That memory is also starting to fade.

Increasingly, I get my information through social media, particularly Facebook. I’ll often start my day at Ingenex Digital Marketing by visiting such online news outlets as The Detroit News, Detroit Free Press, or The New York Times. However, I’ll usually exit after a few minutes given that I become overwhelmed by the amount of content. Other than the very latest news, I don’t always know where to look or what’s most relevant to me.

That inevitably leads me to Facebook to see what is on the minds of the people in my network. If there’s breaking news, someone will probably pass on word. If there’s some controversial issue, people will likely discuss it.I found out about the death of Whitney Houston through Facebook. Someone in my network posted it minutes after it was announced. That was a first — I had always learned of such things firsthand through TV news.

And then, we’re now in the final months of a presidential race. So, of course, there’s also been a great deal of political discussion on Facebook. I know people on both the left and the right and in all places in between, and I’ve been intrigued by the viewpoints shared. I may not agree with everything that’s said, but I’m more likely to consider the thoughts presented given these are folks I know and with whom I have a relationship.

It has become even more apparent to me since I started working at a digital marketing agency that social media is the modern equivalent of a town square. There’s extra joy in finding out positive news from people I know, and there’s a certain comfort in discussing tragedy from friends and acquaintances. What it ultimately comes down to is community — people want to feel connected to one another. The newspaper and other more traditional forms of media may have helped bind people in the past. Now, social media seems to fulfill that role.

The Summer Olympics: Being Reshaped by Social Media

What’s the first thing I did when I found out one of the University of Michigan’s own Samuel Mikulak made the US Olympic gymnastics team? Added him on Facebook of course! The 2012 Olympics are being named by some as the “first social Games”. There’s no doubt that social media drives conversation and newl, and it’s only grown more influential in the past four years. Facebook, Twitter, and YouTube will likely play an exceptional role in how information is distributed from London, and how the conversation is driven throughout the Games.

So what’s the difference between this year’s games and the summer Olympics before it? Four years–and that’s an eternity in Interntet time! Social media has truly exploded, as well as general web use. In 2008, there were approximately 1.5 billion internet users globally, and that number has swelled to 2.3 billion users this year. That’s one third of the the worlds total population!

For more of an idea on just how and why social media will reshape the Olympics as compared to 2008, we’ll take a look at the top 3 social media networks out there, and see just how much 4 years has changed them.

FACEBOOK

2008: Facebook reached 100 million users, and passed Myspace in popularity (Wow, was 4 years ago really that long ago..?!) The chat feature was also introduced this year, while simultaneously taking over AIM and other chat sites with it’s convenience.

Today: Facebook claims more than 900 million users–that’s a growth of 900% in a mere 4 years! The network’s founder, Mark Zuckerberg, becomes a global celebrity, while Facebook becomes a publicly traded company.

TWITTER

2008: This was a year of explosive growth, and they finished the year with 6 million users, and 300,000 tweets a day.

Today: The network now has 500 million users, who collectively send more than 400 million tweets every day! News breaks on the network regularly, and it’s a prime marketing channel for many athletes. Likely London 2012 conversation among media and fans will take place on this network as well.

YOUTUBE

2008: By fall of this year, users were uploading 10 hours of video/minute. This site emerged as the “it” site for video sharing, and had been bought by Google in 2006, which just increased it’s popularity. They also launched their mobile site this year.

Today: It’s no doubt that the most memorable Olympic moments will go viral on this network the moment they are aired on television. The company receives over 800 million unique vistis per month, and those visitors watch over 3 billion hours of video per month, while also uploading 72 hours of video/minute. The growth here is truly iconic.

So what?

After looking at the top three social media sites, one may wonder what that has to do with the Summer Olympics. Well-everything! This summer, expect to receive the latest Olympic news not from your favorite TV reporter, but instead from a social media network just as soon as it happens. The moments of this years Olympics will live on as was never possible before thanks to social media.

Who knows what the Summer 2016 Olympics will bring, but for now, enjoy all of the convenience and fun social media has to offer, because it’s events like this where it really matters!

Facebook’s Latest App

Facebook has released their own “Instagram” twin. Facebook Camera, with a newsfeed that only displays friends photos, it’s the latest way to share pictures with your friends.

Facebook Camera, a free download in the App Store, offers very similar features to Instagram. Facebook Camera allows users to post multiple pictures at once, see their friend’s latest pictures, edit pictures and add camera filters, tag their friends and add their location. It also allows users to see pictures from other applications.

Facebook Camera has a similar feel to Instagram but I don’t think it replaces Instagram. Being in the digital world, I had to check out this new Facebook application. It didn’t spend much time in the app because I was highly disappointed. First, it offers poor camera filters and secondly the pictures are pulled directly from Facebook which means you are going to see the same pictures that are on your Facebook newsfeed.

The fun thing about Instagram is that people’s pictures are usually only posted in there, so you don’t see duplicates across social media outlets. In my opinion, I found this to be the most annoying part of Facebook Camera so I’m sticking with Instagram for now.

Big Week for Mark Zuckerberg

If you haven’t already heard, Mark Zuckerberg had a huge week, not only did his company go public but he also got married.

First Zuckerberg turned 28 this week, but besides celebrating his birthday, Zuckerberg had some other huge events to tackle. His company, FaceBook, became a publicly traded company on Friday making his net worth almost $20 billion dollars.

Saturday, Mark and longtime girlfriend, Priscilla Chan, married at their Palo Alto, CA house in front of 100 guests. Friends and family thought they were attending a party to celebrate Priscialla’s recent graduation from medical school, but were really attending their wedding. After the couple was officially married, they changed their relationship status to married on FaceBook and Mark posted a wedding picture of the couple on his timeline, this seems totally appropriate for the owner of Facebook to document his life on FaceBook.

Another unexpected event for Zuckerberg, he wore a suit to his wedding nuptials. This is a rare occasion for him; he didn’t even wear a suit to the NASDAQ bell ringing, he wore his usual t-shirt and hoodie.

I can’t wait to see what’s next for Zuckerberg, he’s only 28 and has accomplished an enormous amount, but I wouldn’t put anything past him. I expect to see more great things from him. Who knows maybe him and his wife will collaborate on something.

Top 10 Guilty Pleasure Websites

It’s time to spread your website wings and take a break. The following sites provide entertaining sharable content your friends will appreciate.

Remember, these are not legitimate new sources, and shouldn’t replace traditional news. Also, not everything on these webpages is appropriate. Be cautious about what you post and view on your own free time i.e.,avoid viewing at work. I can always count on these two websites for articles mocking popular culture, funny photos and videos of cute puppies.

1. The Chive

2. BuzzFeed

Via BuzzFeed

Tumblr: Expect a quick laugh and a lot of wasted time with these websites.  The “Well Dressed Animals” is one of my favorites and has enjoyably stolen many hours of time.

3. What Should Bama Call Me #WSBCM

4. How Do I Put This Gently 

5. What Should We Call Me

6. Well Dressed Animals 

Super Fly Snapback Capped Pug via welldressedanimals.tumblr.com

Looking for news…but not in the mood to read the Washington Post or celeb gossip? The following satirical websites offer a unique blend of pop culture, entertainment, politics, interesting photos and videos you will be dying to share with your friends.

7. Vice: has an interesting composition of news articles, blog posts, and advice This website has a ton of Documentary-esk web videos profiling counter-culture and exploring the not so well-known.

Vice Do’s and Dont’s 

Do’s and Don’ts via Vice.com

 

For your celeb gossip fix I suggest the following:

8. D Listed: Where celebs or reality TV stars are not idolized, but are criticized.

9. Hip Hollywood: Music and more…with a hint of celeb gossip.

GAME ON! Get your trivia fix and show your friends you know the most Harry Potter facts and countries. Share, compete and create your own quizzes. Sporcle is a guilt-free way to pass time.

10. Sporcle

IT’S ONLY THE BEGINNING

I’ve always been a huge social media fan. I remember in high school when you had to be invited to Facebook by another one of your high school classmates, because Facebook was only supposed to be for college students at the time. Since then I have grown to love social media. I’ve documented the last 7+ years of my life on social media, and my interest only continues to grow.

I have used all kinds of social media tools, from Facebook, Twitter, and LinkedIn to Instagram and Foursquare. I love social media, and that has sparked my interest of digital media and digital marketing. I was introduced through my advisor at Michigan State University (GO GREEN!) to a class called New Media Driver’s License that was offered through the College of Communication Arts and Sciences. I heard great reviews from fellow classmates about the class, so I enrolled this past fall semester.

After the first NMDL class, I was hooked. I knew that this was stuff that I was really interested in, and I could see myself working in the digital field. The NMDL course opened my eyes to many different digital platforms. I learned about writing blogs, social media in business, and the importance of SEO and SEM, which I didn’t even know about before taking the class.

Since I completed my Driver’s License, I applied what I learned to the rest of my courses at Michigan State and completed successful advertising campaigns for my clients using key tools like Google AdWords.

During my internship this summer at Ingenex Digital marketing, I hope to sharpen and grow my knowledge and skills of digital marketing. Through my experiences at Ingenex, I look forward to learning a lot and then taking that knowledge and applying it to my future career.