It is important to always stay savvy and keep frosty. Working for Ingenex Digital Marketing taught me just that.
The world is constantly changing, Technology is constantly changing, and the demands of the client must be met with the utmost innovative solutions, regardless of whatever industry you are in.
Creativity often creates innovation, but lately it seems as if the advance of technology is innovative in itself. Mobile marketing is the next big thing. I have witnessed a lot of change in technology by just working here at Ingenex that I would never have noticed before. I now have a sharp eye for catching tech. and figuring out how to use it for my industry to deliver the clients message.
Right now on Facebook president Obama is addressing questions from normal citizens like you and I. Revolutions around the world happened as we witnessed on Twitter. This is a new form of communication and everyone is using it. It is integrated with any piece of tech that has access to the internet. Xbox, TV, PS2, Phones, Tablets, ETC. Advertisers need to promote their clients brands on these new mediums.
Mobile has gone global. According to Google there are over 2 billion users of mobile phones. These phones might not all be smart phones yet, but they are becoming smart phones. People are transitioning to these phones and they will become standard in a few years.
One of the most valuable things about what I am writing on here is that Small businesses now have the ability to connect/advertise with the same amount of people as multi-million dollar corporations. They do not have to spend millions of dollars on advertising to reach the consumer. The playing field is now EVEN. But do they know? Most of the older small business owners are hearing about these new mediums on their news stations, finally. Some do not know though, the potential is huge.
As I go off into the future I intend to always stay savvy and keep frosty for those reasons I mentioned above. I never want to drag my feet and fall in a routine because how will I innovate?
Thanks for reading all, Ingenex was a great experience but more importantly I did some real work here that helped out some clients deliver their brand message.