Is Apple the most Eco-Friendly company? At least, and according to a survey from Enviromental Leader, Apple is considered the most Eco-Friendly company for most consumers, closely followed by HP and Microsoft. But is this perception based on real facts, or is only due to Apple marketing strategy?
According to Greenpeace’s last “Guide to Greener Electronics”, in a 1 to 10 scale Apple’s score is only 4.1, ranking 13th on the list, far behind from the highest score company, the Finnish company Nokia.
Apple was just an example and it is a company that is currently improving in being more eco-friendly. Actually the last Ipod Nano is the most eco-friendly mp3 player that Apple had ever produced, reducing some of its more contaminant components like the batteries.
So how much of ecofriendlyness is real and how much is just pure marketing? Nowadays many products and companies claim to be “green”, but many times that is only a way of attracting the consumer and means nothing. In fact, about two thirds (66%) of the US citizens that participated in the Environmental Leader survey were willing to pay a certain premium (up to 5%) for a green product.
It is proven that in todays world eco-friendly and green products sell. However, if you care about this matter, do some research before buying a new laptop or a new cellphone. Maybe you will change your mind.