Correlation Between Traveling and Happiness via Twitter

Researchers at the University of Vermont have been studying the relationship between the happiness level of people on Twitter compared to how far they have traveled from their primary locations.

With continued advancement in technology and the amount of personal and emotional information people share via online mediums today, experts can now study human behavior by looking at the sentiment that is expressed via social media. Not only are people providing information about how they are currently feeling, but their location in the world are almost always given as well. Putting all of this together allows researchers to come to a conclusion on how people feel based on where they are.

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“Expressed happiness increases logarithmically with distance from an individual’s average location,” was the ultimate result of the study done by these experts. The research found concluded that people tweet most often from work and home and when they are further away from these locations, most often traveling, they are happier in their tweets.

While this may be a stretch and might not be the most accurate way to measure how happy people are, it is an interesting subject to consider. Are people happier when they are traveling? Do they express their true happiness on social media or do they just want to seem this way to their follows? Its hard to tell but most of us can agree, traveling to the beach compared to sitting in a cubicle would make the average person happier, even on Twitter.

Reference: Mashable: Twitter Happiness Soars as People Travel Further From Home


#SXSW Takes Over Social Media on a Global Scale

With all the hype of SXSW this year, its no wonder that social media was booming with the latest news on anything and everything that was going on during the festivals and conferences in Austin this year.

For those that don’t know about SXSW, it is an annual set of festivals, musical shows, and interactive conferences held in Austin, Texas. Started in 1987, the event has grown in popularity every year.

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According to an article by Mashable, there were over 1 million tweets in 19 different languages sent across the world. The event has been known to bring together hundreds of cultures, all joining each other to celebrate an interest in music, film, and interactive media. In total, 205 different countries were represented at this years SXSW, which explains its popularity internationally. While the US had a major lead on interaction (71%), it is still incredible to see countries and languages that are usually off the radar, like Romanian or Indonesian for example, still creating conversation.

This amazing digital interaction between people across the globe shows how much social media impacts cultures from all corners of the world. Even though we are limited by geographic location and language, we can all come together for events such as SXSW through an online medium. Social media has taken over control, it is the main interaction for people to talk about anything and everything. SXSW is just one example of how an amazing time can be captured and displayed across the world to millions of people.

Mixed Feelings on the New Facebook Graph Search

Facebook has revealed its latest attempt to stay ahead of the game with what it calls its “Graph Search” feature. After much criticism regarding its current search engine, the company has finally decided to improve its strategy. Although the initial news of the development came with much excitement, there are always skeptics who will have something to say.

The new search method comes with many benefits for big brands, small businesses, and the average Facebook user. Very specific searches like “Friends that live in New York” will produce answers. You can even submit multiple searches at once. For example “Friends that live in NY” followed by “that like Sushi” will narrow it down even further. This provides Facebook users with more tailored results based on their needs.

While media and marketing analysts commend Facebook on their innovation, they predict that the hype will not last long enough to provide the company with significant results, monetarily or otherwise. Many critique the new search method by saying that Facebook is too late in the game with this improvement. Users are already too comfortable with their current search tactics, like Google, and they will continue to go about their regular ways even after the Facebook Graph Search is implemented.

It will be interesting to see how Facebook rolls out this advancement and more so how the social media world reacts to the change. There are always those critics who say the company has lost its “mojo” and is trying anything and everything to stay relevant. What many skeptics may fail to remember is that Facebook is one of biggest pioneers in the social media movement and if they want to innovate their search methods, they most definitely have that right.

Personally, were all very excited here at our social media agency for this latest Facebook development and eager to test it out!

photo credit: AJC1 via photopin cc