He Already Brought Sexy Back… Now He’s Bringing Back MySpace Too?

MySpace has long been outdated by newer social networks like the ever-dominating Facebook and Twitter. But a newly released video shows that Justin Timberlake has different plans for the forgotten website.

In 2011, Specific Media and Timberlake bought MySpace for $35 million. With a new design (similar to Pinterest), MySpace is almost unrecognizable from the site it once was. White backgrounds and horizontal scrolling give the website the facelift it sorely needed.

Also, instead of battling the social media giants, MySpace works with them. You can update Twitter or Facebook, find your friends from those networks and bring over videos and photos, all on the new MySpace.

Music also continues to be a huge part of the MySpace network, built with radio and playlist sharing. It returns to the original website goals of connecting artists with their fans.

When he purchased the failing website, Timberlake was quoted, saying: “There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place” (ABC News).

While a noble goal, the real question will be: can it work? Can MySpace make a comeback? Will people return to the social network they already left behind, especially with so many other new networks to join?

Its a question every social media agency will want the answer to. Will MySpace join Facebook and Twitter in the social media campaigns or will it just become the musical connection that Timberlake dreams it could be? I guess we’ll just have to wait and see….

Online Courses for Free??

For years, online courses have been available directly from universities. But students were required to be enrolled directly in the university and the courses cost as much as ones you would attend.

Enter Coursera. A new social entrepreneurship company partnered with the top universities in the world to offer free online courses to anyone who wants to take them.

Courses in a wide range of topics are offered, designed for students to master the material quickly. Taught by world-class professors from thirty three of the top universities around the world, these courses are perfect for improving your resume, advancing your career or just teaching you something you didn’t know before.

But, so what? Why do free classes matter? You don’t earn college credit by taking them through Coursera. They can take up to eight to ten hours of your time per week. So why take Coursera classes?

Easy answer. In this day and age, everyone needs to learn something new. Whether the class you take just teaches you how to improve your health, basic math or teaches you to how to utilize new technology, Coursera has something for everyone. You can learn more about the importance of social media marketing or how to write your own digital media and mobile app. During my time at Ingenex, I have learned the importance of keeping up with the digital transition. So why not take a class? And everyone loves getting things free… so why not get a free education from one of the best universities in the world?

We’re Eco Friendly and Going Green

Two years ago, I thought recycling was for scrubs and hippies. Then I moved to Ann Arbor and started school.  Between them both, I had no chance. Ann Arbor recently implemented sustainability framework containing sixteen goals to make the city more eco friendly, while the University of Michigan has an extremely active campaign to become an eco friendly and sustainable campus.

The university’s PlanetBlue campaign includes new solar powered, hybrid buses and vehicles and a recycling program in The Big House, which is the largest of any stadium in the country. President Mary Sue Coleman approved a $14 million dollar budget in 2011, to make the University of Michigan campus more sustainable and eco friendly by 2025.

A new academic minor in sustainability has been approved in the Program in the Environment Department. New ways to help the environment are being developed daily and more and more campus groups are banding together to make our campus and city more sustainable and eco friendly.

Although I’ve learned a lot of eco friendly habits from my peers, my short time as an Ingenex intern has really emphasized the importance of being diligent in changing some of my continuing ‘bad’ habits. I’ve learned multiple eco friendly tips, the importance of green roofing and how the continuing transition to digital marketing saves paper and resources. So next time you get ready to throw away a plastic water bottle or print a seventeen page article that you won’t read for class anyway, think about what you are doing to the environment. After all, Earth is the only home we have. Why not save it?

Does Dial-Up Internet Still Exist?

I remember dial-up internet. You would turn on the computer, log into AOL (or your internet provider of choice), go to the bathroom, maybe grab a snack and come back to see the computer still on step 5 of 7. Now its all about Xfinity and 4G, the fastest speeds possible connecting you instantly to the world wide web. The world is literally at your fingertips with just the touch of a screen because honestly, who even still has buttons on anything these days?

The world has transitioned into an age of instant gratification. Newspapers, books, magazines and almost every type of print resource are available online, only a download away from being in our possession on our preferred type of electronic device. So it only made sense that the rest of the world go digital too. Beyond printed resources transitioning into the digital world, what were face to face interactions are now found on the internet. You can find a job, meet your soulmate or connect with people you knew in kindergarten, all through various types of social media. In fact, social media marketing has become so influential on attracting consumers, businesses have started to use it to advertise and market themselves. Digital marketing companies have entered the scene as a great investment since social media has expanded from a couple of websites to more than older generations can understand. Dominant social media companies Facebook and previously MySpace, now face competition from Twitter, Instagram, LinkedIn, AfterCollege, Pintrest, and many more. The number of different social media websites available is beyond what many could have ever imagined.

Like I said, its a great time to be a digital marketing company. I know I’m excited to be a part of one, at Ingenex. I get the opportunity to learn how to use all of these social media outlets for more than just seeing last weekend’s party pictures or what people from high school are doing now. I get the opportunity to be a part of the transition that will completely transform the marketing world. It doesn’t get any better than this.