Pinterest is a site that has everything from grandma’s old-fashioned recipes to an array of wedding gowns. People use the Pinterest application to search for products and processes that they wish to use in the future to enhance their life. Companies should use Pinterest to market their products because consumers are already searching for products.
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Companies such as Anthropologie, Etsy, Home Depot, and Target are Pinterest users. They post their product prices and step-by-step ways to use them. These companies chat, connect, visualize, and share their products daily to over 25 million users, many of whom are young females who are well-educated, have disposable income, and are in constant search for new products.
Consumers are coming to the company using Pinterest instead of the typical marketing route where companies seek out consumers. If a company has a product that Pinterest users are looking for they will “repin” (save) the product onto their categorized board, and now all of their followers will see the product too. Products can gain a huge reach when repinned. Companies can even continue to re-pin their original post so frequency can increase.
Pins are very organized. Viewers just click on the pin to increase the image size. If they believe the product is something they would want to use, they can click on the image again which can lead right to the company’s website. This can make it easy for consumers to click, learn, and order products instantly. Even if consumers don’t want to make a purchase at that moment, they can save your product on their boards and go back to them later.
Photo credit: molliesu!
Consumers today thrive on convenience. The ability to learn about and buy something without leaving their home is ideal, and Pinterest provides this conveniency. Consumers are always on the go, so with the Pinterest mobile app they can search for the products they need while they are already out, and stop by the establishment to buy it.
Companies can also use Pinterest to discover who their target audience actually is. By following people who re-pin their products, companies can view that users Pinterest boards. Deeper views onto boards allow companies to see what goals and needs their target audience has and what products they are seeking to accomplish this. Companies also have the ability to interact with their consumers. They can pin information about contests, sweepstakes, giveaways, coupons, sales information, and answer questions so they can be more connected with their target audiences.
Have a product or idea you want to share? Use Pinterest to market your product. This easy to use, easy to share, convenient website can help a company gain the reach and frequency to their target audience easily and efficiently.