About Grant Heitkamp

Grant is a recent graduate of Michigan State University who is very interested in the growing digital world. With a Bachelor’s degree in Advertising, Heitkamp is focused on the future mediums of the industry. Paired with a strong creative mind and a vision for great design, he is excited to dive head first into the Advertising world.

2011 Chevrolet Volt Officially Revealed

After much anticipation General Motors finally unveiled its revolutionary electric vehicle to be produced under the Chevrolet brand as the Volt. This hybrid runs entirely off of its 16-kWh, lithium-ion battery. You can travel 40 miles on a single charge, before the gasoline generator provides electricity to the Volt’s electric drive unit while simultaneously sustaining the charge of the battery for a range of “several hundred additional miles,” according to GM. The aesthetically pleasing interior features a driver-configurable LCD instrument display, a 7-inch touch screen information display, Bluetooth, USB and optional GPS.

New Job!

Sure, I was excited when I landed an internship this past summer with Ingenex. My first real internship, learning about real things, working in a real office, doing things that mattered, not just classwork for a grade. But I could not see the real excitement around the corner.

I quickly absorbed as much information as I could, and boy did it pay off! I eagerly took on a few extra tasks, putting in some office time in addition to the internship. Derek took notice, and after some time was excited to offer me a full-time position here at Ingenex.

I thought I was excited before, but this, THIS is excitement! I’m more than ready to kick things into gear with SocialHarbor.com. Everything I learned during my internship time will be put to good use, actual use, from here on out.

The Eco-Friendly Internship at first take provided me with a plethora of information, extending my education beyond the classroom into real-world applications. The internship has now proven to be a substatial stepping stone towards my new digital career with Ingnex.

Stay Tuned!

Marketing To The New Kids on the Block

Have you gotten one of these yet? Busting on the scene a couple years ago, these new USB thumb drives are just starting to get mainstream attention. They are essentially business cards in digital form, distributed by companies big and small (although a little pricey for the small guys). Companies can put any kind of media they want you to see on here, from promotional product pitches to pictures, music, and videos for their consumers. These have a large advantage (except in the dollar department) over those mini-CD business cards you might remember from a couple years back. With these Marketing Thumb Drives consumers can read over whatever the providing company has put on them, and then either erase them or just keep on using the storage media. This is much more Eco-Friendly than tossing those previous mini-CD’s in the landfills. So keep an eye out, these should be popping up more and more in the coming months.

[Via: TreeHugger]

Recycle Your Electronics!

Have an old VCR collecting dust? Or did you already just toss it out? Well the day and age has come for us to start recycling ALL of our electronics. This is now made possible in several ways. If you have some gadgets that still work, but you have no more use for, check out Gazelle. The year-old site has been redesigned to make it quicker to sell electronics in more categories. It also adds a feature that lets people recycle goods that have no resell value.

So if you have an iPhone that you no longer want, you type in the product name and input information on its condition to find out what it’s worth. Gazelle will send you a shipping slip and/or a box. Once received, Gazelle wipes the data clean and sells it online. You get paid by check or PayPal.

If you’d rather just drive them down the street and drop them off for recycling, that’s been made pretty simple now too. For those of you in the Ann Arbor area, Recycle Ann Arbor started accepting many electronics free of charge for recycling. A national leader in recycling and waste programs, they’ve opened their Drop-Off Station 9am-5pm Monday thru Saturday. It is located at 2950 East Ellsworth, just west of Platt Road. They’ll take desktop and notebook computers, printers, copiers, fax machines, VCRs, stereos, and even microwaves!

Televisions are used on average for less than two years. For computers, it’s three. Recycling, or “E-cycling,” these and other electronic items is critical for preserving landfill space and for ensuring that hazardous materials used to make electronics are properly disposed.The Telecomunications Industry Association (TIA) has set up a great way for you to find electronics recycling centers anywhere in the country. Head over to E-cycling Central where you’ll find the simple map below, just simply click your state and instantly see a list of centers in your area where you can take your electronics.

As you see it’s getting easier and easier to recycle those enviornmentally hazardous electronics. You could even pick up some extra pocket cash for them. So don’t hesitate! Now you know how to get started with E-cycling today!

Activities At Ingenex

In my short time here at Ingenex I have already learned a great deal about the digital marketing world. It all started with self-branding. What is that you ask? Self-branding in the digital world is basically just getting your name out there, creating an online presence. There are many ways to do this, starting with avenues such as LinkedIn and AboutUs, you can create professional profiles. These new pages on the internet are searchable in all major search engines, letting you control what potential clients/leads may read about you.

Another very useful tool Derek has taught us is the manner of linking, or intertwining, these new pages. Once there are credible links going in and out of your pages, you have now become even more easily searchable on the vast web. If you do a good enough job optimizing the words on your page, even Google will recognize it with their Page Rank system. Keep things concise and professional, but be informative as possible.

Creating profiles on the two pages listed above, as well as starting (and maintaing) a blog, is a great beginning to your new digital presence. Try WordPress to get your blog going, and be sure to link all of these new sites together (insert a link to your new blog and AboutUs page in your LinkedIn profile, etc.).

You’ve just got your feet wet in the exciting world of Social Media Marketing (SMM), a form of internet marketing used to achieve branding (you are self-branding) through participation in social media networks. Don’t stop there! Continue to build out your pages, and explore additional channels for you to gain more recognition on the internet.