The premise: Derek Mehraban, the Ingenex Digital Marketing CEO, celebrated his 40th birthday in August with the entire Ingenex team. Everyone piled into The Digital Bus — a fully-restored 1972 Volkswagen Westfalia Camper — in search of free birthday offerings. A number of Ann Arbor businesses provided complementary food and gifts — birthday candles, ice cream, truffles, cupcakes, ice tea, etc.
Erin O’Neill, content producer at Ingenex, drove the project. She shot the video and developed the concept. She said she wanted something “madcap” when she gave me the raw footage to edit. Drawing inspiration from reruns of “The Monkees” and Buster Keaton films, my touches included speeding up the action, creating humorous titles, and adding light uptempo music. Both Erin and Derek offered tremendous input during the editing process.
Working on projects such as this affirms my love for digital media and digital marketing. I find digital technology streamlines the creative process. Erin captured the footage on a small digital video camera and I edited it on my laptop using Final Cut Pro software. Digital also provides a mass outlet where others can provide immediate feedback. Various versions were uploaded to YouTube so the Ingenex team could offer input, and the finished piece was promoted through social media.
The video also serves as a showcase for Ann Arbor and its various businesses. The city is a great place to live and work and that comes across in the piece. Thank you to the following companies that were visited during the birthday outing: Ben & Jerry’s, Bubble Island, Cake Nouveau, Circumference, Cupcake Station, FOUND, Northside Grill, RoosRoast, Schakolad, and TeaHaus.
For a complete list of “A2” birthday deals, go to: http://arborwiki.org/Birthday_Deals.