About derek

Derek Mehraban has enjoyed a successful 15-year career as a creative marketing professional and leader in the digital marketing industry. Mehraban has amassed considerable experience leading online and offline marketing efforts for consumer products, automotive, healthcare, manufacturing, education and business-to-business clients. Mehraban is a graduate of Michigan State University, and worked for DMB&B, Campbell-Ewald, and Q LTD before founding Ingenex in 2006.

Spring 2013 TED Conference

Our apologies for being silent about Spring 2013 TED Conference that happened 17 days ago in its hometown Long Beach, CA. We’ve just been busy a little bit, however, TED Conference is one of those events that cannot be missed or left uncovered.

4134981697_c5823b18d8Photo by matteopenzo

What is TED?

TED is a non-profit organization that nearly 30 years is bringing together the world’s greatest thinkers and doers. They present their ideas that are definitely worth spreading to more than thousand people who attend the event. TED Conference is the main event of the year, so if you consider attending it next year, you better hurry up, as it usually sells out a year in advance. But if tickets are far out of your budget, it doesn’t mean you won’t be able to attend. There is no live streaming, however, all talks are recorded and shared on TED’s website within short period of time.

Spring 2013 TED Conference Overview

5 days and more than 70 speakers made this spring event an unforgettable one. People from 3 different worlds – Technology, Entertainment and Design gathered together to deliver their views and ideas on very diverse topics: from poverty and mental health issues in Ghana to eco innovations and school learning, etc. One blog post won’t be enough to mention all great research topics and presentations that have been discussed at the event. However, there was one special talk, so inspiring and brilliant, that it won TED 2013 Prize.  “To build a school in the cloud” was a wish of the TED’s prizewinner Sugata Mitra – an educational researcher, the author of “Hole In the Wall” experiments. His idea to design the future of learning by supporting children all over the world might change the entire education system to something very different and unusual.

In the meantime, while listening to great thinkers about their views on “future everything”, you can contribute right now by learning and expanding your knowledge on everyday basis. Our eco-friendly tip for you: try to take maximum from everything in life – college, professional internship or a presentation you attended few days ago. And remember that learning is a lifetime process.

Time to Apply for Your Summer Internship: Insiders Tips

The clock is ticking and if you are in college it is time to think about your summer placement. These days, the Internet makes it much easier for job seekers to find an internship or a permanent position. There are many websites with advertising jobs available to graduates and experienced candidates. However, if you are a student with no or very little experience it might be a real challenge to “get in”.


Internship programs are designed to help students to find their place in the sun and obtain a vital professional experience in order to build a future career. However, getting an internship is not as easy as you may think it is.  Krysia Hepatica, a Master student at Michigan State University and an eco-friendly intern at Ingenex, shared her secret of getting a good internship position. “Network. If you are keen to find an internship at a digital marketing agency in Ann Arbor area, check out LA2M first and introduce yourself to Derek Mehraban – it might be a good start to your career”.

Once you’ve got an interview, there are some rules, basic procedures and most importantly – deadlines you have to meet in order to make it a successful one.   So first of all, be prepared. Emily Walsh, our Spring 2013 intern, thinks, “Research is a key to the successful interview.” If you are applying for an intern position at a digital marketing agency, for example, make sure you’ve visited the company’s website, as well as social networks and blogs. Prepare a list of questions you have to the interviewer. Questions may vary: some can be related to the research you’ve done (this way you will show your genuine interest at the company) and some can be position related (daily tasks, personal schedule, etc.). Do not afraid to ask questions! However, if you do, make sure they are well phrased and to the point.

Second of all, it is also very important to know how to talk through your skills. When talking about your skills, achievements and past experience make sure you include relevant examples. Don’t give a “cliche” speech – make your story unique and interesting to listen to.

And last but not least, make a positive first impression. Dress smart, be at least 5 minutes earlier for your interview, be yourself! Here is a great tip from one of our Spring 2013 interns, Ashlie Forchione: “Smile. Even if you’re nervous. Even if you think the interview isn’t going well. A smile can go a long way. Every interviewer wants to hire friendly, happy employees. A smile will set you apart and make you look and feel more confident as you proceed in any interview. Grumpy Cat is great for laughs, but no one wants to work with him.”

Good luck in your job search! Remember these tips and hopefully you won’t even need it!

Digital Marketing Internship Summer 2009

Ingenex Digital Marketing is looking for 5 or so quality interns for Summer 2009 Eco-Friendly Digital Marketing Internship. This internship is a combination of networking, real life experience, face time in a professional office, and training on digital media. It rocks! And it won’t take too much of your time.

You come to Ann Arbor once a week to work for 2.5 hours. You learn about all forms of digital media. You work for real clients and non-profits. And you do the rest from the comfort of your apartment, library or coffee shop. It’s a low emission, kind internship for people who want to grow in the digital space.

If you have the goods – apply to this post. We will accept applications through April 15. The next class of interns will begin May 18. Please apply to the internship in a variety of ways. Make a comment on this blog post with why you feel your a good candidate. Connect w/ me on Linkedin and ask for an intersnhip. Be creative online and get our attention. It may just pay off for you.

This Could be You!

Also, if you’re not looking for an internship consider taking the New Media Drivers License course at Michigan State University. It will rock your world.

Spring 2009 Internship Openings

The Digital Marketing Internship at Ingenex will run again Spring 2009 for Michigan State University students. This intersnhip meets for two hours at Ingenex headquarters in Ann Arbor each week. You will have 5-10 hours of work on your own. You will learn Digital Marketing techniques including: Online Public Relations, Social Media Marketing, Search Engine Optimization, Blogging, Podcasting, Search Engine Marketing, and Google Tools.

I am looking for some talented students looking to start a career in digital marketing. This growing field is where the action is these days. This internship program has been growing since it began in Summer 2008. It has also evolved into a class at MSU – The New Media Drivers License. This two credit class begins on Saturday, January 10. I am taking less interns this semester as the class will take a lot of my time. However, I am looking for a few good men/women who want to learn and have some time this semester. This is non-paid, and can be done for credit.

If you’re a good candidate, respond quickly please. Submit in 200 words or less a comment on this blog why you are a good candidate for the Eco-Friendly Internship. Tell me your goals for the future. Why are you interested in this position. And a bit about yourself. I will pick 2-3 good candidates and you will know soon if you have been accepted. Ask some of our past interns their experience if you have questions.

Looking forward to hearing from you. Derek Mehraban – CEO Ingenex Digital Marketing

PS. Here are two interesting projects you will help on in Spring 2009. Social Harbor and Nudge Them.

Digital Intern Blogs – Fall 2008

Today the Fall 2008 Digital Marketing Intern class started their blogs. You can expect some great things from these new blogs. I will link to them here for reference.

Pedro Martin-Panadero Blog

Jennifer Harrison Blog

Amanda Marandola Blog

Nick Meador Blog

Katie Hyzy Blog

Nick Meador – Digital Marketing Intern Fall 2008

My name is Nick Meador. I recently finished the Masters of Journalism program at Michigan State University, during which I focused on online news production. Previously, I received a BS in Zoology from the Lyman Briggs School at MSU.

I’ve completed three internships in the communication field, two of which were in journalism. I have experience with writing, reporting, and editing. I can create and edit content using text, photos, video and audio. I’m able to create and maintain WordPress blogs and HTML-based websites.

This summer, I developed a website called Supraterranean.com as the final project for my masters program. The site was imagined as an open-access web community for writers and artists to post their creative work, including everything from fiction to short films to experimental multimedia. I used CSS to style the site, and AJAX widgets to allow ratings and comments. I currently handle all editing, art direction, and web design for the site.

My professional interests are diverse, and include writing about music, culture, science, and environmental issues, as well as Internet publishing and creative writing. I also hope to increase my experience with web development and graphic design in the near future. I’m interested in finding news ways for people to interact, share, and communicate using the web. Even though I’ve departed from my previous studies in science, I will always enjoy problem solving and analytical reasoning.

I am experienced with Adobe Creative Suite 3, including Dreamweaver, Photoshop and InDesign, with some exposure to Flash. I am also fluent with Microsoft Office, mostly with Word, Excel, PowerPoint, and Access. I’m comfortable with Mac applications for editing audio (GarageBand) and video (iMovie), and I have even more experience with Windows.

Thank you for your time and attention.

Nick Meador

Amanda Julia Marandola – Digital Marketing Intern Fall 2008

Amanda Marandola in her own words on why she should be chosen for the Ingenex Digital Marketing Eco-Friendly Digital Marketing Internship:

Advertising and marketing have always been a great interest of mine. The two areas are exciting and fascinate me immensely both individually and together.
I feel that I am a good fit for the Ingenex eco-friendly digital marketing internship for various reasons. I am an advertising major and I have already taken and am also currently enrolled in courses geared toward creative advertising and managerial advertising. At the moment, I am taking a course specifically geared toward creating advertising campaigns which correlates with marketing a company’s product so that the consumer wants to purchase it.
Although my digital experience only extends to a digital camera and Photoshop, I learn fast and feel that I could easily grasp the digital skills needed for this internship. Digital advertising is also a field that I am currently studying. Actual hands on experience would give me a better understanding of the field and more experience going forward. Digital marketing is a significant part of the future of advertising. As we can see from the past few years, more people are utilizing the internet for personal and professional uses, including searching for information on products they wish to buy either in person or over the internet. Today, digital advertising is a key part of the process of advertising and marketing products. It reaches into the homes of everyday people and companies and should inspire the consumer to feel they must have that product. I believe this form of media will eventually become the key vehicle in which advertising agencies drive their ad campaigns.
I am a creative, hard-working and reliable person. I understand that there may be huge shoes to fill for this internship; however, I feel that my creativity, persistence and work ethic will contribute positivity to this position and your organization.

Pedro Martin-Panadero – Digital Marketing Intern Fall 2008

Pedro Martin-Panadero a recent MBA graduate from Eastern Michigan University speaks on why the Ingenex Digital Marketing Eco-Friendly Digital Marketing Internship is a good choice for him, and how he can help.

I have always been interested in how marketing and technology can create synergies in order to achieve an objective. Nowadays, while internet and technology in general are more and more important to people, it is essential that the marketing strategies adapt to this constantly changing environment. I think that being able to influence these changes is a great opportunity, and the fact that I can learn how search engine marketing and social media are used in order to implement the marketing strategy of a company makes this internship even more attractive.

Being a recent MBA graduate who is currently looking for a job is challenging, since I feel that I am in a critical point that can determine which path my career will take. I am very positive that this digital internship can be a turning point in my career that will help me to achieve a successful career in the marketing field, which has always been my objective.

I know I would be an excellent candidate for this position and I feel it will be a great experience, since it will bring lots of challenging situations and growth opportunities. It would an exciting challenge, and one that I am confident I could execute successfully.

Katherine L. Hyzy – Digital Marketing Intern Fall 2008

Katherine Hyzy a recent graduate of Dennison University explains why she wants to join Ingenex Digital Marketing as part of the Eco-Friendly Digital Marketing Internship Fall 2008:

As our American consumer culture progresses deeper into the technological age, it is imperative that marketing tools and strategies evolve in a manner that meet the needs of the customer as well as those who provide the service. As a child of the Internet, I have immersed myself in both consumer and non consumer-generated content; from that point of view, I’ve gained the understanding that it is very much an interactive experience. My experience working with an ecologically friendly company has reinforced the understanding that digital media reduces costs- both monetarily and environmentally. It is this synthesis of my two experiences I believe would allow me to bring a fresh new perspective to your business. While I am conscious of actively popular content online such as Facebook, YouTube, etc., I also have an acquired skill set specifically in the field of marketing and PR. This skill set has allowed me to approach digital media with my own unique lens. Additionally, I am honest, enthusiastic and hard working. I am continually in pursuit of knowledge and new ways to view the world I am a part of. I find that a sense of innate curiosity drives my life and my views forward and I am always searching for a fresh medium in which to explore the world around me. Moreover, I’m confident that this internship at Ingenex Digital Marketing would be an exceptional opportunity to express myself.  I am confident I would have the full ability to rock this internship.

Jennifer Harrison – Digital Marketing Intern Fall 2008

Why Jennifer Harrison from Michigan State University would make a great addition to the Eco-Friendly Digital Marketing Internship at Ingenex Digital Marketing. In her own words:

As a highly motivated, self-driven person, the chance to work with a young, dynamic company like Ingenex is very exciting. I’m pumped up to learn about digital marketing, and I’m not interested in doing a ‘typical’ internship – this one seems to really emphasize learning, and individual work is as important as teamwork and communication. I’ve worked with a variety of teams to pull off great results – from serving customers delicious burritos to orchestrating the first ever Women in Business Students’ Association Leadership Conference. Communication will be vital to success – from reaching out on campus, in the community, to local and national businesses, and to people across the globe, I feel that I have the experience and know-how to keep things open and clear at all times.

The things I’m most interested about getting a first-hand look at are:

How Ingenex creates fully integrated campaigns for clients, and how the best mix for each client.
How digital marketing can be successfully used to increase the strength of a brand or company, in local, national, and international settings. The use of social media marketing to revitalize business / interest in a brand or company.

As a college student, it is clear to me that digital marketing is the future of advertising, marketing, and PR. As people become more ‘connected’, they will expect more high-tech, up-to-date information from businesses, and those that don’t keep up will be left in the dust. Digital is applicable across many fields, from local restaurants to nation-wide political campaigns – check out http://www.journalism.org/node/6370 to see the impact of digital marketing on the 2008 presidential campaign. In addition, digital is extremely strong for the fast-changing, adaptable environment marketers work in now – with digital, nothing is permanent, and messages can be adjusted and tailored according to changes in client or customer.