So, you want to break into the field of digital media? It can take time, but a great way to gain experience while still in school or working in another field is to start blogging. Choose a specific topic to write about, but try to not keep it too narrow. Maybe you will write about a hobby or passion you have, or maybe it will be a blog about trends in social media, anything that excites you. Once you decide on a category, the next step is to chose a platform.
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There are many free platforms you can choose like WordPress, Blogger, or Tumblr. WordPress and Blogger are more traditional styles while Tumblr is more visually oriented. If your hobby is an outdoor hobby that can be accompanied my many photos, you may to use Tumblr. If your topic is more professionally orientated, Blogger or WordPress may be a better choice.
After that it is time to build up a community on Twitter. If you are not already on Twitter, set up an account. If you are, start following similar users and start reading their blogs, commenting, and retweeting and replying to their tweets. Think of similar bloggers as your allies, not your competition they may be your only audience for a while. Many seasoned Twitter experts advocate for using your own name and having your profile picture be of yourself. It makes it more personal that way, people will be more likely to engage with a person, rather than an icon image.
Getting an audience takes patience and time, but does pay off. The trick is to publish often and regularly. Sometimes this is easier said than done. Once you are established, guest posts are a great way to get more exposure. I was lucky enough to land a guest post on a popular blog with a large readership and my post was re-syndicated on the PR Daily. This would have never happened if I published the same piece on my own blog.
So go ahead, let the world hear your voice speak with authority on a topic you know about. You may enjoy it even more than you though, and it might even land you a job.