Virtual Conference; more than just a green way to network!

Not in a million years would I have fathomed receiving digital marketing advice from David Plouffe, President elect Barack Obama’s campaign manager, let alone be able to ask him questions.  Thanks to the incredible Digital Maketing World conference held by Marketing Profs on April 1st, 2009 I can actually say I have. 

A week ago if I was asked to attend a conference where David Plouffe was to be the guest speaker, despite my interest in it, I would have declined thinking it would be out of my budget to travel to the conference, pay for a hotel, and actually pay the fees to attend the varied events and seminars.  Today, my answer would be different. 

Marketing Profs Digital Marketing World virtual conference allowed everyone and anyone with an interest in digital marketing to attend a conference with some of the leaders in the Digital Marketing industry from the comfort of their own home at no cost.  Platform provider InXpo in conglomeration with Marketing Profs created an online conference that was far beyond any I have been to in person.  The conference included everything from an image of a beautiful convention centre where the conference was being held, to an auditorium where the speakers would present, an exhibit hall where companies could hold their booths, a resource center where you could download information provided by vendors and the event schedule, to a lounge where you could mix and mingle with others attending.

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The conference also eliminated the need for vendors and participants to travel to the site.  It eliminated the need for vendors to create elaborate exhibits, print stacks of pamphlets and informational packages, as well as spend money on chotchkies and doodads to give away.  Making it one of the greenest conferences I have attended.

Other benefits to the online aspect included the fact that there was no line up in front of a booth for a chance to have a conversation with a vendor, there was no rush to get a seat at a seminar, or even the awkward conversation about the weather whilst trying to mingle with others around you. 

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When you arrived at each booth a chat window would open where you could see all the conversations going on and join in, or ask for a one on one conversation.  There were several representatives at most booths so there was no waitin in line necessary.  Each booth also had ample information for you to look at with links to their websites, blogs, and so on.  Some vendors even went as far as to provide an opportunity to win prizes like an I-Pod or a book to those stopping by.

The auditorium held a scheduled set of speakers who provided visuals to go along with their live podcast as well as a question and answer session to which you could submit your questions via the live chat window, or via e-mail. 

It was an easy to use, entertaining, intriguing event with so much to offer.  Thankfully all the content and resources from the Marketing Profs Digital Marketing World virtual conference are still available for 90 days for anyone that missed out.

Deepti Dewan Chowdhry

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