Twitter recently introduced a feature for business’s called a header image. The concept is similar to a Facebook cover photo. I’m happy that Twitter implemented the idea. I’m a visual person, so I prefer pictures and videos more than text. Its not that I did not like the previous Facebook and Twitter layouts, but I think this style is more appealing to the eye. This photo is great for a business using Twitter for marketing because consumers can learn what the company does almost instantly when viewing a photo. An attractive photo can even reel in potential customers.
In addition to the new header image, Twitter has also enabled a bio section that’s similar to LinkedIn company profiles where you write a brief description about yourself. In other words, “Who are you and what is your position?”. Well, it does not have to be that stern, but can be a creatively carved description about yourself.
You can now also pin the most important content from your updates. For example, I can pin the pictures and updates from LA2M since I love it so much. The best part is that the Android and iOS apps have also been updated to work hand in hand with Twitter 3.4.
It will be interesting to see how Twitter’s new image will affect social media marketing and interesting to see how businesses will use the new features to promote their brands in creative and interactive ways.
To learn how to create a header image check out this helpful PDF from Twitter: https://business.twitter.com/pdfs/ProfilePage_onesheet.pdf