After the recent Twitter fails in the news, I have decided to dig deeper into this topic. The most recent workplace rants on Twitter have taken place on two different spectrums. The first with the tweeter being unaware that he was on a corporate account, and the other with the tweeter being completely aware and spiraling into a ferocious rampage.
The most notorious of the two slip-ups was the employee in Chrysler’s social media department who dropped the F-bomb on the official Chrysler twitter account, @ChryslerAutos. The thing about a Twitter account like Chrysler’s is that it has so many followers that if it has one hiccup (like the F-bomb), over 9,000 people see it and make note of it of course. The tweet, which said “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive,” was quickly deleted after the employee realized that he was not on his personal Twitter account. Someone retweeted the mishap and it soon became the tweet heard around the world. The employee was fired and Chrysler was business as usual after a little Twitter damage control with the tweet, “Our apologies – our account was compromised earlier today. We are taking steps to resolve it.” Steps to resolve it = a shamed employee out of a job.
The other employee Twitter rampage was by a fed-up Marc Jacobs intern, who was put in charge of the official Marc Jacobs Twitter account, @MarcJacobsIntl. The power must have gone to his head; he completely broke down on his last day and tweeted multiple condescending comments about the company and company’s CEO, Robert Duffy. As the end of his internship became near, the anonymous intern was asked to find a replacement. The intern supposedly presented Duffy with 50 possible candidates, but Duffy was not happy, and the intern became flustered. “Spelling is hard for me. I hate this job. Hope they find someone soon. Robert is picky! We have presented him with 50 people. He’s not happy,” marked the beginning of the Twitter temper tantrum. The intern went on to say things like “You have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn’t be tweeting this if not!” He even had the nerve to call Duffy a tyrant, “Good luck! I pray for you all. If you get the job! I’m out of here. See ya! Don’t want to be ya! Roberts a tyrant! Seriously! He is tough!” the intern continued. “I can call him out! I’m out! Won’t work in this town again! I know that! Learned a lot. But, I don’t have the energy for what is expected!” said another notorious tweet. Before leaving Marc Jacobs, the intern had one last thing to say, “Yea, walk in my MJ shoes! Don’t judge me! I’m alone in this office having to try and entertain you all. This isn’t easy. I have tried. Done!” The company did some Twitter damage control and the intern is gone; he most likely left Marc Jacobs empty-handed in the job recommendation department.
(Photo taken from the official Marc Jacobs International Twitter account.)