Blogging is not only a great tool for personal expression, it’s also an excellent way to promote your online presence, therefore serving as the ultimate multi-media marketing tool. Ann Arbor local John Roos, uses his blog to promote his coffee roasting/delivery business around the area. His site, RoosRoast, provides the history of his business, beliefs behind what he does, an online store, and of course, his blog. I’ve been following his blog since this past Wednesday and found it to be an interesting resource. For Roos, it serves as somewhat of a stream-of-consciousness regarding his brew sessions around town. As he states on his blog, Roos is big into local- whether that be his own business, or eating locally in Ann Arbor. John Roos knows good coffee and good food and isn’t afraid to let you know that. I think that’s a large part of the appeal of his blog. He puts himself, his business, his artwork and his experience out in the Ann Arbor blogosphere for people to read. Yes that’s right, John Roos not only brews delicious coffee, he is also a self proclaimed “New American Folk Artist.”
I think John Roos was an excellent blogger to follow; his site exemplifies how the creation of your online presence can reflect all aspects of your life. In the digital world, it’s easy to compartmentalize different aspects of your life. However, as Roos shows, it’s just as easy to have a website and blog that can be used to play off of each-other. Being a new blogger myself, I found it quite refreshing and insightful to see a fellow Ann Arborite using the blogosphere for personal and professional uses simultaneously. I look forward to following Roos and his coffee (and artwork) trials and tribulations well into the future.
