Today, I want to talk about copywriting! In college, students are exposed to many different courses to enroll in. As an intern at Ingenex Digital Marketing, I have the opportunity to put in practice my skills and knowledge from college but it is also opening up my eyes about other courses I should have taken before graduating.
Like the majority of the students, everyone had to take a writing class, but in the field of advertising it is very important to have sharp copywriting skills. I learned copywriting through my past and current work experience, but if you have a chance to take courses beforehand, do it! By taking a copywriting course these skills are transferable to many other jobs and in the field of advertising it will make you look professional.
Sending tweets and posting tons of statuses on Facebook does not make you a social media expert. There are many guidelines to follow when writing for social media. In copywriting for social media, the voice, language and tone varies from one platform to another, from brand to brand and other aspects in between.
In the advertising and digital marketing industry, creativity is the soul of successful campaigns. Copywriters need to be flexible, creative and quick in their feet, especially in the field of social media, as there are constant changes and rapid communication in the online communities.
“Copywriting for social media is an interesting and deep topic because there are so many different channels, mechanisms and purposes. It’s almost like you have to learn a separate business … there’s the ad business … there’s PR … there’s social. Each slightly different.” said social media expert, Jason Falls.
With so many mediums like Twitter, Facebook, the ultimate goal is for your audience to click and respond your online message. Communication on social media outlet is a two-way channel if not more, this one of the reasons it is crucial to be human when crafting your message.
To be a well rounded copywriter, I encourage you to learn about the techniques and practices of copywriting for SEO and learn about the importance and value of keywords as they will play a major role in allowing your website to show up on search results.
I also recommend the New Media Drivers Licence course. This course gave me a competitive advantage when applying for jobs and internships. Best of luck and if you have any questions, feel free to contact me!