Threadlife is the newest mobile video sharing app to hit the scene, created by former Zappos CEO Nick Swimurn and creative guru Ken Martin. Surprisingly, there is still a void in social media for practical mobile video sharing. Apps such as Viddy and Socialcam have tried to fill it, but neither have been able to take off in a big way. Swimurn and Martin are hoping for Threadlife becomes the Twitter or Instagram of video sharing.
What makes Threadlife different from previous attempts is the three second video limit, called stitches. Users create three second videos and “stitch” them together to create a video montage, called threads. Because the stitches are short and sweet the videos don’t become drawn-out and viewers are less likely to lose interest. Also, instead of profile pictures, the app requires three-second profile videos. In the future, the Threadlife team plans to include tagging and location-specific information.
Only time will tell if Threadlife will take off with mobile users, but I can already see the potential the social media agency could take advantage of. How do you see Threadlife faring against previous mobile video sharing apps? Do you see yourself using it?