My three month internship at Ingenex Digital Marketing is flying by! Right now, I am approaching the end of my second month, and the company has recently launched its Digital Bus Summer Tour of 2013.
The goal of the Digital Bus is to promote our services and brand awareness via digital social outreach as we engage in activities and events on our summer schedule. During the summer tour we hope to connect with people through the use of hashtags in order to create conversation and establish new relationships.
The Digital Bus visits awesome places beyond Michigan’s borders. Our 1972 Volkswagen Westfalia Camper also travels to Illinois and New York. We encourage people that see us on the road or in person to take a photo and tweet us using the hashtag #DigitalBus so we can interact with them!
For each summer tour, our team wears personalized t-shirts to help us brand and promote the bus as well as our company. This experience allows us to combine the digital experience with the real world and connect with our community.
I’ll try not to be biased, but the 1972 Volkswagen we have is extremely cool! The Digital Bus provides a charming and exclusive identity to our company. Promoting the digital services we provide via our vintage van is very ironic, but in my opinion that’s why Ingenex is such a unique agency to work for. Though we are digitally immersed in our daily work, all team members are extremely social, outgoing and this opportunity allows us to combine our skills and personalities.
This is also an opportunity for us as a team to get to know each other better in different environments. The Digital Bus is an experience that not many agencies can provide, and I am very happy for the opportunity to be part of this experience.