As you probably already are aware, the iPhone 5 was announced yesterday. The device has been a long time coming, especially after the 4S release last October that many consumers thought was going to be the 5. Tim Cook kicked off the keynote with an update about Apple’s retail presence. Although Apple’s new Barcelona store looked amazing, I don’t know about you, but I was anxious to hear about the new iPhone. Eventually, Cook went on to describe the new device. The new iPhone will have a display larger than its predecessor. The display is a gorgeous 4-inch retina display with a 16:9 aspect ratio – perfect for watching movies! It is 18% thinner than the iPhone 4s and 20% lighter. iPhone 5 will work on 4G LTE networks, meaning blazing fast download times. Some other notable new features are an improved camera, faster processor, and a new dock connecter named “Lightning”.
The iPhone 5 will be available for pre-order on September 14, and it ships on September 21, the same day the device is available for purchase at retail outlets. It holds the same pricing scheme as the previous model, with the base model starting at $199 for 16 GB. I know I will be pre-ordering the device. Although I know I want one, and it is certainly one of the best smartphones currently on the market, I can’t help but have the same view as Wired’s Mat Honan. The iPhone 5 manages to be both amazing and boring at the same time. All of the updates are what were expected (or similar), and nothing revolutionary was announced. However, I will still be purchasing the device and am super excited about it, and so is one of my co-workers at the digital agency. Is the smartphone market becoming so saturated, that we are no longer thrilled by something that has become so embedded in our daily lives?
As Twitter quickly grows everyday, more and more opportunities slowly arise for Twitter to expand its domain. That is exactly what the latest startup, Chirpify, is doing by teaming up with PayPal. Chirpify will allow users to purchase anything from companies that also use Chirpify from their Twitter-enabled smartphones. In addition to shopping, users can transfer money to other users in a peer-to-peer transaction as long as both are using Chirpify. Beyond what is already done, Chirpify and future applications will only expand and demand more from social media marketing agencies as a necessity, not just an afterthought.
There are high hopes for Chirpify given the combination of a majority of cell phone sales being smartphones and people becoming more comfortable shopping through the internet. If Chirpify takes off, it would become the first major add-on to Twitter to expand it’s reaches as a social networking tool. With social networking sites quickly trying to expand their reaches by diversifying, it’s plausible they will eventually morph into near-identical entities. Seeing as how for example Facebook has its marketplace, which seems on par with Chirpify. If that were to happen, what would happen to social networking sites like Twitter and Facebook? Would they possibly merge into one giant site? All we can do is wait and see.
Mobile phones capable of face-time video chatting, Internet browsing, social network status updating and sharing are arguable the years hottest accessory. Smartphone’s allow us to stay updated and in-touch with our friends, family and business engagements in a content rich fast-pace environment that is our World. Location based mobile search changes the way we seek information, making it easier to find the things we need, when we want, from wherever we are. A Mashable article describes the relationship between human and Smartphone as addictive, reporting that, “37% of adults and 60% of teens admit they are addicted.”
The Smartphone has integrated itself into every aspect of our lives, evolving the way we conduct business and socialize with others. The development of sleek applications that support and maybe even encourage questionable social media habits make web browsing easier. There are mobile applications for just about everything, and we can get information about anything from just about anywhere. Technology is evolving and we are evolving with it, adapting our communication, research and sharing habits. Is it really that big of an issue? Only time will tell, but until then mobile phones will continue to improve and influence our daily habits and lifestyle.