As a college senior, I am always and actively looking for job opportunities. Facebook, Twitter, and LinkedIn are all sources someone on the job hunt can take advantage of during their search. LinkedIn is designed for career oriented individuals who want to network with others. Users can add people, endorse one another, look at profiles, and even apply for jobs using LinkedIn.
While all of this is fine and dandy there are some things LinkedIn users have to watch out for when applying for jobs, like scams. The basic form of LinkedIn is a free tool that anyone can access and use. That means not only can anyone look for jobs on LinkedIn, anyone can post them too.
Before hitting the yellow ‘Apply Now’ box, make sure to research the job and company. The job may seem glamorous and extraordinary in text, but you need to read between the lines. If the post states that the position is available immediately, no experience is necessary, or the company contacts you right after you applied- it can be a sign of a job scam. With all of these factors, it can be possible that the company does not care who they hire since they are not taking the time to gather resumes and host multiple interviews. Using sources like Glassdoor can help you research companies and what their job positions entail.
Photo Credit: cybursleuth via Creative Commons
For example, there was a job opening for a ‘Marketing Account Manager’ listed on LinkedIn that sounded like a position I would be interested in. After reading reviews on Glassdoor, I came to discover that this job was reported to be a door-to-door cable salesperson. I went into the interview anyways because the job title and description on LinkedIn made the position seem like I would be managing the cable client. Lone-behold it was a door-to-door position. Although that may be a career aspiration for some people, it was not the direction I wanted to take my career in.
So before applying for a job using LinkedIn, do your research. Websites like Glassdoor can help you make sure the posting is a position that matches your career aspirations.
Researchers at the University of Vermont have been studying the relationship between the happiness level of people on Twitter compared to how far they have traveled from their primary locations.
With continued advancement in technology and the amount of personal and emotional information people share via online mediums today, experts can now study human behavior by looking at the sentiment that is expressed via social media. Not only are people providing information about how they are currently feeling, but their location in the world are almost always given as well. Putting all of this together allows researchers to come to a conclusion on how people feel based on where they are.
“Expressed happiness increases logarithmically with distance from an individual’s average location,” was the ultimate result of the study done by these experts. The research found concluded that people tweet most often from work and home and when they are further away from these locations, most often traveling, they are happier in their tweets.
While this may be a stretch and might not be the most accurate way to measure how happy people are, it is an interesting subject to consider. Are people happier when they are traveling? Do they express their true happiness on social media or do they just want to seem this way to their follows? Its hard to tell but most of us can agree, traveling to the beach compared to sitting in a cubicle would make the average person happier, even on Twitter.
Reference: Mashable: Twitter Happiness Soars as People Travel Further From Home
Research firm Chadwick Martin Bailey (CMB) recently published a study highlighting the purpose of interacting with a brand on Facebook. In a 15 minute web survey to 1,491 consumers, CMB found that 56% of users aged 18-35 interact with brands they use on Facebook. Overall about one in three users use Facebook to follow brands, where only 4% follow on Twitter and 1% on LinkedIn.
The main reason people “like” a brand is simply because they are a customer. Other popular reasons are to keep track of discounts or to show their support for the brand. A 77% majority consider the extent of their interaction to be reading posts on their newsfeed. However, a “like” could still mean good things for a business. 56% of respondents said they would be more likely to recommend a product after becoming a fan. About 51% said they would be more likely to purchase the product or service. Finally, 58% “like” fewer than five brands and 78% “like” fewer than ten. Therefore, for a majority of users a “like” is significant.
The first big takeaway from this is that Facebook should be the focus of a social media marketing strategy. A very small proportion of people in the study followed brands on other sites like Twitter and LinkedIn. Another thing to notice is that “liking” something is a fairly passive action. In order to make the most of a Facebook fan page businesses need to offer an incentive to be followed – like discounts, new product news, and interesting content – without being overaggressive.