Virtual Tradeshow Experience LIGHTFAIR 2011

It’s back! The second annual Virtual Tradeshow Experience for LIGHTFAIR 2011 is here and in full swing.The digital agency Ingenex redesigned last year’s Virtual Tradeshow website for LIGHTFAIR International 2011.

Commercial and architectural lighting companies congregate once a year to attend the largest lighting industry event in the world. The creation of the Virtual Tradeshow Experience allows curious people and potential customers to jump in on the action from LED manufacturer OSRAM Opto Semiconductors booth at the tradeshow and conference. LED fans can even enter to win an iPad 2!

The Virtual Tradeshow Experience for LIGHTFAIR 2011 engages and connects customers with each other through easy to find links to OSRAM’s YouTube Account and Facebook fan page, creating conversation about the event, OSRAM and their products. Viewing my Facebook news feed provides an example of how effective social media is during an event. I was surprised that an article or post regarding LIGHTFAIR 2011 appeared more than a couple times on the same page.

Before the start of LIGHTFAIR 2011 there were informational videos on the Virtual Tradeshow Experience website educating viewers on LED’s and Solid State Lighting technology from OSRAM. This was important to build a “buzz” about LIGHTFAIR 2011 before the event and provided individuals much like myself, who are illiterate when it comes to LED technology, an easy to understand overview of LED technology while igniting my curiosity about the product.

Ingenex sent a team of three to Philadelphia, PA to LIGHTFAIR International 2011 which takes place May 17th – 19th. The team has been working to upload photos, create and edit video, keeping viewers engaged and updated during the event.

During LIGHTFAIR 2011 interviews from OSRAM employees and other important people in the lighting industry were filmed, edited and uploaded to the website right from OSRAM’s booth on the showroom floor. Web viewers were not forced to wait until after the tradeshow to hear industry leader’s opinions about up and coming lighting technology and about OSRAM.

Photos are also updated daily from OSRAM’s booth at LIGHTFAIR 2011. There are images of various LED displays showcasing new technologies including SSL and Horticultural LED Lighting. There are also photo displays showcasing indoor home LED lighting solutions and other LED lighting applications.

Ingenex creatively and interactively engaged customers to help build brand awareness and establish a lasting presence in the lighting industry and online community. I am curious to see what other photos, interviews and news stories will be posted during LIGHTFAIR 2011 and I can’t wait to see what innovations the Virtual Tradeshow Experience website will have next year.

Virtual Trade Show of OSRAM-OS at Lightfair 2010

Ingenex, a Michigan digital marketing agency, has launched a new section of OSRAM Opto Semiconductors’ LED Light site. This new section is dedicated to LIGHTFAIR International 2010, the lighting trade show to be held in Las Vegas, May 12-14, and is a virtual trade show of OSRAM on the show floor.

Through the virtual trade show, users will be continuously updated with content leading up to LIGHTFAIR and during the expo. The people at Ingenex will be attending in person and will be updating the virtual trade show with on-site social media content including LED news, blog posts from OSRAM Opto Semiconductor lighting experts, video updates and Flickr photo streams. They will also be ustreaming live coverage from the OSRAM booth.

An innovative product that OSRAM-OS will be showcasing is their cutting-edge ORBEOS OLED technology, which is organic LED. With its new emitting technology it is inspiring and provides a new platform for architects and lighting designers.

More than 19,000 design, lighting, architectural, and engineering professionals are expected to attend LIGHTFAIR International. The gathering is both a trade show and an educational event. More than 500 exhibitors will display their products and services. LIGHTFAIR also offers 70 courses covering all areas of lighting technology.

Visit the OSRAM Opto Semiconductors Lightfair 2010 page at: http://ledlight.osram-os.com/lightfair2010.