When in doubt, Google This

GoogleThis

Looking to understand more about social media marketing, search engine optimization, blogging, digital public relations, Google and more? We’ve got the inside scoop on Google This, the latest release from Derek Mehraban (our boss!) and Richard T. Cole. The book highlights all you need to know to create a successful digital marketing campaign on all social media platforms. Regardless of your job title, this book supplies the information and needed resources to help you reach your goals in the world of digital media.

Google This gives readers the information they need to navigate and create profitable results on the unclear paths of social media. Topics covered range from creating new content for blogs that already exist, or starting and developing your own to building communities of interest with consumers from other audiences. Google This is written in easy-to-understand language to help master the main social media sites such as Facebook, LinkedIn, Twitter and YouTube.

Google This helps you understand how social media is continuously changing and affecting marketing for your business–proven by the explained Google and Yahoo! search rankings in Google Analytics. Bottom line, Google This is a great resource for anyone looking to expand their efforts in digital marketing with positive and profitable results. We’ve got a copy on our desks for any quick digital marketing questions, get yours now too!

For great resources from the book, check out the Google This blog here: http://googlethisbook.tumblr.com/

Do you know how to write for social media?

Today, I want to talk about copywriting! In college, students are exposed to many different courses to enroll in. As an intern at Ingenex Digital Marketing, I have the opportunity to put in practice my skills and knowledge from college but it is also opening up my eyes about other courses I should have taken before graduating.

Like the majority of the students, everyone had to take a writing class, but in the field of advertising it is very important to have sharp copywriting skills. I learned copywriting through my past and current work experience, but if you have a chance to take courses beforehand, do it! By taking a copywriting course these skills are transferable to many other jobs and in the field of advertising it will make you look professional.

by MDGovpics

by MDGovpics

Sending tweets and posting tons of statuses on Facebook does not make you a social media expert. There are many guidelines to follow when writing for social media. In copywriting for social media, the voice, language and tone varies from one platform to another, from brand to brand and other aspects in between.

In the advertising and digital marketing industry, creativity is the soul of successful campaigns. Copywriters need to be flexible, creative and quick in their feet, especially in the field of social media, as there are constant changes and rapid communication in the online communities.

“Copywriting for social media is an interesting and deep topic because there are so many different channels, mechanisms and purposes. It’s almost like you have to learn a separate business … there’s the ad business … there’s PR … there’s social. Each slightly different.” said social media expert, Jason Falls.

With so many mediums like Twitter, Facebook, the ultimate goal is for your audience to click and respond your online message. Communication on social media outlet is a two-way channel if not more, this one of the reasons it is crucial to be human when crafting your message.

To be a well rounded copywriter, I encourage you to learn about the techniques and practices of copywriting for SEO and learn about the importance and value of keywords as they will play a major role in allowing your website to show up on search results.

I also recommend the New Media Drivers Licence course. This course gave me a competitive advantage when applying for jobs and internships. Best of luck and if you have any questions, feel free to contact me!

New Media Driver’s License will change your life – or at least get you to start a blog

I recently finished work on a master’s degree in digital media at Michigan State University. I was out of school for a few months and interviewing for jobs, and the topic of social media came up on a few occasions.

“Digital media, eh? Do you know about search engine optimization and search engine marketing? Have you ever worked with Google AdWords? Do you write a blog? Have you ever devised a digital marketing strategy?”

“Uh.. Mmm.. What’s a SEM?”

Image: freedigitalphotos.net

So, I walked away from a few interviews without an offer, but with a desire to delve into social media and digital marketing. I had heard of New Media Driver’s License (NMDL) course at MSU, but didn’t think to take it while in graduate school because it wasn’t part of my master’s curriculum.

I enrolled in the summer 2012 session and it turned out to be a tremendous experience. I learned about search engine optimization, search engine marketing PPC, digital PR and social media marketing. I worked with Google AdWords. I started a blog. And I devised a digital marketing strategy.

After the course concluded my NMDL instructor, Derek Mehraban, offered me an internship at his Ann Arbor based digital marketing agency. My first day at Ingenex Digital Marketing was interesting and everyone was eager to help me. I could tell after my first day at Ingenex that I would come away with a host of digital knowledge. Everyone was very helpful and friendly, and my first day jitters quickly subsided.

I’ll have more to report on what I’m learning in the days and weeks to come. Again, I encourage you to take the New Media Driver’s License class.

Also, I encourage you to look into Frita Batidos in Ann Arbor. It’s a Cuban-inspired restaurant a few blocks from the office, and our entire group went to lunch there on my first day. I had the chicken frita with guacamole and it was excellent.

Graduate Success Story – Caroline Zieleniewski

 

Nickname: Care or Line

Linkedin Profile: linkedin.com/in/czieleniewski

College You Attended: Michigan State University

Current Job Title: Currently seeking employment

Favorite Color: currently it’s green (GO GREEN!!)

What you learned in your time at Ingenex: How to manage clients social media platforms, how to promote a brand through different social media outlets including Pinterest, link building to grow the awareness, writing search engine optimized content for websites and so much more!

New Media Drivers License: Yes! I can drive the web :) I learned so much in this class and without it I wouldn’t of had this awesome internship.

How your internship helped launch your career: It has exposed me to many different aspects of digital marketing and now I’m ready to tackle the digital marketing world. I had hands on experience at Ingenex which I think will really help me stand out in my job search.

Advice to incoming interns: ASK QUESTIONS! You can never ask too many questions. Also, have fun with the internship, if you want to try different aspects of digital marketing just ask and  someone will find a project for you.

Most importantly: Enjoy what you do and have fun. Find something that you enjoy doing for work. For me social media is fun and doesn’t seem like work, working on social media all day is awesome!
I just want to say thank you to everyone at Ingenex for making this internship a great experience! I will miss you all!

Explore the Digital World of Marketing with MSU’s New Media Driver’s License

If you’re interested in the rapidly growing world of online marketing, this is the perfect class for you! With Michigan State University’s New Media Driver’s License, you will learn all about the different aspects of online marketing from the experts. Derek Mehraban, CEO of Ingenex Digital Marketing, shows his students the many facets of the digital world in a fun, easy to learn way.

One of the greatest things about this class is that you are learning brand new things, but a lot of it is just expanding your knowledge of media you already use. Not everyone blogs, but it’s a pretty simple thing to do and you will learn the little extras that turn your good blog into a great blog. Most of the students who take this class already have accounts on at least one social media platform. Learn how to use platforms like Facebook, LinkedIn, Twitter and YouTube to their full advantage.

Some things you may know little or nothing about are search engine optimization (SEO), search engine marketing (SEM) and Google and Yahoo! search rankings. When you successfully complete this class, you will have an understanding of these things and just how great of an impact they have on a business.

Another great thing about this class is that it is (mostly) online. From experience, I can say this is one of the most enjoyable and most useful classes I have ever taken. I loved the convenience of being able to do my work when it worked best for me.

Sign up now for the Fall 2011 New Media Driver’s License (ADV420) course!

 

THE NEW MEDIA DRIVERS LICENSE IS PROVIDED BY The Michigan State University Advertising, Public Relations & Retailing Deparment in Partnership with Derek Mehraban.

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:


Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit: http://www.ingenexdigital.com.

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Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Ingenex Welcomes New Intern David Weight

David Weight is a recent graduate from Michigan State University with his Bachelor’s Degree in Advertising Management. He first fell in love with the digital world after taking the New Media Drivers License course at MSU. Since then he has been working his way through the web looking for the most interesting stuff he can find. He is one of the Spring 2011 interns at Ingenex Digital Marketing, and is excited about learning everything he can about Digital Marketing.

Connect with David:

Facebook

Twitter

LinkedIn

Tumblr

Flickr

Using My New Media Drivers License

It is already December, and I am having a very hard time believing that the end of the semester is already here!  What’s more, the end of the semester signifies the completion of my public relations M.A. program at Michigan State University’s College of Communication Arts and Sciences, and provides another exciting opportunity to wear a cap (which, by the way, have not become any more fashionable since my graduation from Albion College in 2009, or even from my high school graduation in 2005) and gown. As I look back on my program, one of the most prominent memories is my wonderful experience in the New Media Drivers License (NMDL) course, taught by Derek Mehraban, CEO of Michigan Internet marketing firm Ingenex, at Michigan State University.  This class, offered at both the undergraduate and graduate level, strives to teach and train students in digital marketing and new media. I easily deem it as one of the most beneficial classes of my graduate career, considering our lessons revolved around topics like social media monitoring, blogging for business, online video strategy, Google AdWords, blogger outreach and Google Tools, just to name a few.  And while I honestly enjoyed each topic of discussion, one of my favorite lessons was about search engine optimization or SEO.

With search engine optimization, certain words on an organization’s website, blog, or other form of online presence are discovered by search engines like Google, Yahoo!, Bing, (insert favorite search engine here). The premise behind SEO is making the most of a website by using links composed heavily of keywords, while constructing “search engine friendly” content on the page.  The primary goal of search engine optimization is to attract more traffic to a website, while increasing the page rank of that site on search engine pages.  David Meerman Scott provides a very worthwhile discussion about search engine optimization in his book (our class textbook) called The New Rules of Marketing and PR.

If I had to pick out one overarching lesson from our discussion of SEO in class and in the book, it would have to be that using really broad and general terms when developing “keywords” will never work to an organization’s advantage when it comes to search engine optimization.  When we are thinking of “keyword rich links” for a site, it is important to remember that a lot of the time when conducting a search online, consumers typically look up information by phrases based on the information they are looking for (for example, “New Media Class at Michigan State University”). Having key words that are unique and special to the organization will provide more of a chance for consumers to find just what (or who) they are looking for in an effective and efficient search.

Classes coming to an end, especially the New Media Drivers License course, is bittersweet.  But I can say with all confidence that I look forward to applying all of the very worthwhile concepts from NMDL into real life situations.  If you are a student interested in public relations, marketing, advertising, etc. or you are an individual looking to become a master of all things social media and digital marketing from a personal or business standpoint, I highly recommend that you get your New Media Drivers License!  You will not regret it!

Derek Mehraban Ranked Among Top 67 Marketing Professors on Twitter

Derek Mehraban, Professor of Michigan State University’s New Media Driver’s License and CEO of Ingenex Digital Marketing in Ann Arbor, Michigan has been ranked as the #23 Top Marketing Professor on Twitter by the Social Media Marketing Magazine.

About the Top Marketing Professors on Twitter list:

The magazines Co-Publisher Kent Huffman, CMO at BearCom Wireless compiled the list as an exclusive for the magazine. To be considered as a top marketing professor on twitter, the professors, located all around the world, must meet the following criteria:

  • Have at least 500 followers on Twitter
  • Provide useful information and actively engage with those followers
  • Demonstrate that they understand the best methods for social media marketing outlets such as Twitter

Derek Mehraban and the New Media Driver’s License at Michigan State University:


Derek Mehraban (@Mehraban) started this venture as a professor at Michigan State University in the spring of 2009, with the kick-off for the New Media Driver’s License class. He and Co-Instructor Dr Richard Cole, Chairman for the Department of Advertising, Public Relations & Retailing worked together to develop the class as an opportunity for students within the college to gain exposure to new media and its effect on marketing and advertising.

According to Mehraban, “The goal of the New Media Driver’s License is to certify students in new media so that they can go on after the conclusion of the course and use new media and digital marketing in their career, job search and everyday life. The course has proven itself as a great learning experience for college students, which is why we also offer it as a life long education course and for corporations.”

The semester-long class meets twice physically during the semester, with weekly assignments due on the New Media Driver’s License website. The assignments are submitted in blog format and teach students the ins and outs of blogging, rules for online public relations, digital presentation skills, search engine optimization techniques,  and how to build you personal online profile.

An innovative digital marketing professional at Ingenex Digital Marketing and new media professor at Michigan State University, it is no wonder that Derek Mehraban has the twitter following to place him in the ranks of Top Marketing Professors followed on Twitter.

A Special Thank You to Kent Huffman and the Social Media Marketing Magazine for publishing the Top Marketing Professors on Twitter.

Check out the New Media Driver’s License website, http://NewMediaDL.com

Follow Derek Mehraban on Twitter, @Mehraban