Have you heard of Threadlife?

Threadlife is the newest mobile video sharing app to hit the scene, created by former Zappos CEO Nick Swimurn and creative guru Ken Martin. Surprisingly, there is still a void in social media for practical mobile video sharing. Apps such as Viddy and Socialcam have tried to fill it, but neither have been able to take off in a big way.  Swimurn and Martin are hoping for Threadlife becomes the Twitter or Instagram of video sharing.

What makes Threadlife different from previous attempts is the three second video limit, called stitches. Users create three second videos and “stitch” them together to create a video montage, called threads. Because the stitches are short and sweet the videos don’t become drawn-out and viewers are less likely to lose interest. Also, instead of profile pictures, the app requires three-second profile videos. In the future, the Threadlife team plans to include tagging and location-specific information.

Only time will tell if Threadlife will take off with mobile users, but I can already see the potential the social media agency could take advantage of. How do you see Threadlife faring against previous mobile video sharing apps? Do you see yourself using it?

Good News: Starbucks is Now Making it Easier For Us to Buy Their Coffee.

Are you one of those people that can’t live without getting their favorite drink every morning from Starbucks?

Do you also dislike waiting in line as people fumble with their money, or talk rudely on their cellphones and hold everyone up? Well a new technology might have an answer to both of those problems. Starbucks announced yesterday that soon you will be able to pay for your favorite coffee drinks using your mobile phones. Yup, your heard me right. No more cash or change or anything like that. Soon you will be able to pay for your drink with a quick scan of your phone at all nationwide Starbucks locations.

Starbucks released their Starbucks Card Mobile app a while back and, until now, it hasn’t been good for much other than checking balances on your gift cards. Well now they’ve made it so you can use the app as legal tender at their stores.


Here’s how it works. You get a gift card for Christmas, or you buy a refillable card yourself, and you input it into the card onto your smart phone. From there, any time you want to pay you just push a button and it generates a QR code which you can scan using their readers, and voila, you’re on your way. In addition, you can add to your card anytime using PayPal or a credit card. It’s truly genius.
My hope is that, similar to how everything social I do can be done on my phone, I hope that one day I will no longer need to carry a wallet, and never have to worry about money again. Wouldn’t that be nice? Every great adventure must first start with one small step, and this is that step.