Social Media: A Love-and-Hate Relationship

You probably have heard this phrase before: “Before you love anyone, you need to love yourself.” Guess what? This applies to social media, too!

Let me explain. Social media can be very chaotic, frustrating and overwhelming for many business that are trying to implement a marketing plan, but let’s be honest here–love or hate it, social media is not going anywhere. On the contrary, it’s growing on a global level. This dynamic segment in the advertising industry is always polishing and innovating existing technology. Changes are constantly happening, and they’re happening fast!

Photo by Dean Meyers

Photo by Dean Meyers

What are you going to do? Give up? Deny it? We most certainly hope not!

The challenge for everyone is to stay on top of everything that is happening in social media. Although changes can be tough, they are inevitable. How we embrace these changes is what matters, but many times you cannot do it alone. You might feel pressured to be present in all social networks and platforms, but the good news is you don’t have to be, and we are here to help you every step of the way.

A digital marketing agency can help your business develop a strategic and effective presence online. Because no two businesses are alike, we want to create a plan that will achieve your unique goals. We will tap into your strengths and fix your weaknesses. The last thing we want you to do is waste your time and resources by investing in a marketing strategy that will not support your objectives.

Our strategic plan is based on four key elements:

  1. Our clients’ goals
  2. Our clients’ needs
  3. Our clients’ culture
  4. Our clients’ values

If we cannot create a balance of these elements, we are not doing it right. Like relationships, we need to listen in order to have a clear understanding about each other. We hope that you will allow us to help you create a love relationship with social media. Let our team of experts guide you through this dynamic industry and help you find the best way to love social media without forgetting who you are as a company.

–João Mattos

Mixed Feelings on the New Facebook Graph Search

Facebook has revealed its latest attempt to stay ahead of the game with what it calls its “Graph Search” feature. After much criticism regarding its current search engine, the company has finally decided to improve its strategy. Although the initial news of the development came with much excitement, there are always skeptics who will have something to say.


The new search method comes with many benefits for big brands, small businesses, and the average Facebook user. Very specific searches like “Friends that live in New York” will produce answers. You can even submit multiple searches at once. For example “Friends that live in NY” followed by “that like Sushi” will narrow it down even further. This provides Facebook users with more tailored results based on their needs.

While media and marketing analysts commend Facebook on their innovation, they predict that the hype will not last long enough to provide the company with significant results, monetarily or otherwise. Many critique the new search method by saying that Facebook is too late in the game with this improvement. Users are already too comfortable with their current search tactics, like Google, and they will continue to go about their regular ways even after the Facebook Graph Search is implemented.

It will be interesting to see how Facebook rolls out this advancement and more so how the social media world reacts to the change. There are always those critics who say the company has lost its “mojo” and is trying anything and everything to stay relevant. What many skeptics may fail to remember is that Facebook is one of biggest pioneers in the social media movement and if they want to innovate their search methods, they most definitely have that right.

Personally, were all very excited here at our social media agency for this latest Facebook development and eager to test it out!

photo credit: AJC1 via photopin cc

Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

The Creative Side of your Facebook page

So the ever-changing facebook has turned to a creative side by some of its users.  Since the social media site first launched in 2004 it has had more than a handle full of revamps made to the site. Which always seems to throw users for loop as to why the site keeps changing on them.  This most recent facebook change have left most facebook users upset once again, but other users have decided to take the most recent change as a creative outlet.  The new formatting allows users to see their profile picture and right next to are pictures that have been posted or tagged of that user. Which sparked some users to look at facebook as more of an artistic side.

images provided by: mashable.com

Another recent addition to the facebook addiction is the video profile, which is relatively new. This is for all those people who are consistently making tweaks to the profiles, editing the information that is being seen about them.  This can allow users pages and fan pages to be more interactive with their facebook friends. In order to make the change to your profile picture you need to get the new Facebook app, which allows you to replace your profile photo with a video. The only problem with this is that only people who have the plug-in to the app themselves will only be able to see the video. It’s a great new idea to create some edge to your facebook profile but at the moment it still does have some kinks.

Derek Mehraban Ranked Among Top 67 Marketing Professors on Twitter

Derek Mehraban, Professor of Michigan State University’s New Media Driver’s License and CEO of Ingenex Digital Marketing in Ann Arbor, Michigan has been ranked as the #23 Top Marketing Professor on Twitter by the Social Media Marketing Magazine.

About the Top Marketing Professors on Twitter list:

The magazines Co-Publisher Kent Huffman, CMO at BearCom Wireless compiled the list as an exclusive for the magazine. To be considered as a top marketing professor on twitter, the professors, located all around the world, must meet the following criteria:

  • Have at least 500 followers on Twitter
  • Provide useful information and actively engage with those followers
  • Demonstrate that they understand the best methods for social media marketing outlets such as Twitter

Derek Mehraban and the New Media Driver’s License at Michigan State University:


Derek Mehraban (@Mehraban) started this venture as a professor at Michigan State University in the spring of 2009, with the kick-off for the New Media Driver’s License class. He and Co-Instructor Dr Richard Cole, Chairman for the Department of Advertising, Public Relations & Retailing worked together to develop the class as an opportunity for students within the college to gain exposure to new media and its effect on marketing and advertising.

According to Mehraban, “The goal of the New Media Driver’s License is to certify students in new media so that they can go on after the conclusion of the course and use new media and digital marketing in their career, job search and everyday life. The course has proven itself as a great learning experience for college students, which is why we also offer it as a life long education course and for corporations.”

The semester-long class meets twice physically during the semester, with weekly assignments due on the New Media Driver’s License website. The assignments are submitted in blog format and teach students the ins and outs of blogging, rules for online public relations, digital presentation skills, search engine optimization techniques,  and how to build you personal online profile.

An innovative digital marketing professional at Ingenex Digital Marketing and new media professor at Michigan State University, it is no wonder that Derek Mehraban has the twitter following to place him in the ranks of Top Marketing Professors followed on Twitter.

A Special Thank You to Kent Huffman and the Social Media Marketing Magazine for publishing the Top Marketing Professors on Twitter.

Check out the New Media Driver’s License website, http://NewMediaDL.com

Follow Derek Mehraban on Twitter, @Mehraban

Currently in Transition

As the phrase “I’m currently in transition” becomes increasingly popular, it is no wonder that sites like indeed.com are garnering more and more attention. Indeed is a site that makes searching for jobs on the web easy… well easier at least.

Indeed.com functions like any other search engine, except that it is specifically for searching want ads and job posting sites. The concept is that users can log into indeed.com and by simply filling in their fields of interest, be given a list of related jobs. “Searchable” fields include salary, title, company, location, job type, and employer/recruiter.

A feature that makes recruiters and headhunters, like Collin LaLonde, recommend indeed.com is the trend capability. By hitting the trend button at the top left corner of the screen, users will see a graph of their chosen field pop-up. The screenshot below shows the graph that was produced for marketing professionals during the year 2009 and 2010. When looking at the graph it seems that marketing jobs were predicted to stay fairly consistent, as far as demand is concerned, throughout the year 2009.

Another feature on indeed.com that is drawing a lot of attention is the online forum. Forums are pages on websites that allow users to post comments, questions and/or concerns; while they also allow users to respond to their fellow users’ posts. This a great way for people to build a network- which is huge when searching for a job, maintain connections, and receive peer feed-back. Making indeed.com an important tool for anyone who is “currently in transition”.

Going Global

Having studied advertising and marketing for four years now, I’ve learned more theory then you could shake a stick at.  However, there is no substitute for real world experience. Some of you may be already familiar with the Bateman Competition, a national case study competition held by PRSSA every year. Each university has a team who acts as an “agency” to develop a public relations campaign for the selected client of the year. This gives students a chance to rack up real campaign experience for actual clients and receive some feedback on their efforts as well outside of a professional setting. The Spartan International Advertising Association over at Michigan State University is pioneering a brand new program, the first of its kind in the country, very similar to the Bateman Competition.

siaa

Partnering up with internationally renowned media mogul Mark Carassi, the SIAA is forming a “virtual international agency” to work with real clients on a global scale. Using contacts established by Carassi, the SIAA will work with big name players such as LG, Samsung, and Sony providing advertising consulting services in return for educational grants for MSU. Carassi got the idea from a similar program overseas and saw MSU’s student IAA chapter as the perfect fit. The SIAA is the first student chapter of the IAA in the country and for those of you interested in participating in this virtual agency can attend an informational meeting next Thursday, October 15th at 5:30 in room C213 in Wells Hall.

Hunting the Eco-Bounty

In the interest of eco-friendliness (naturally), I bring you this update from an unlit bedroom with the power of my laptop’s battery.

So much of what we hear lately is about going green. As a Michigan State student (and lifelong fan), I’ve been yelling “Go Green!” as long as I can remember. Fortunately, the agricultural history of America’s first land-grand institution backs that phrase up, and with the help of the estate of Nick Drake, combined for a beautiful ad for the university and a reminder of who’s been going green from the start.

So what does it take to “Go Green?” My boss, Derek, recently let me know about a really great piece from trendwatching.com, a site that gives some great insights into trends across all industries — in other words, a goldmine for entrepreneurs. The article, Eco-Bounty, is part of their monthly trend briefing, a detailed profile of whoever or whatever is making the most buzz.

The key bit of information the article provides for marketers, entrepreneurs, and anyone else feeling the eco-friendly movement starting to gain speed is laid out in a very simple way: being green isn’t just nice to Mother Earth — it’s where the money is. Want green? Be green.

Eco-consciousness is becoming a status symbol. Excess is out and cheap is chic (you have to wonder if Steve and Barry are wishing they’d not overextended themselves to the point of bankruptcy last year — I can imagine Starbury Shoes are probably looking pretty good to a lot of families right now). From solar-powered boats to grass-covered roofs, there are a lot of ways that individuals and businesses can make themselves stand out in a way to showcase their brand as trendsetting, young, and conservational all at once. Greenwashing is already becoming a concern for eco-conscious consumers, so companies who want to claim their eco-friendliness had better be prepared to back it up.

With a recession in full-swing, there’s no better time than the present to start thinking about conserving, whether you’re a college student trying to stretch out that food budget for the week, or a CEO looking to save on energy costs — making an investment in green now will keep you from going in the red later.

Nate Erickson

David Meerman Scott’s “The New Rules of Marketing and PR” receives rave reviews from Michigan State University graduate students.

David Meerman Scott’s “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” is being used as the lead text for Michigan State University’s New Media Drivers License course offered to Communication Arts and Science graduate students.

 

davidmeermanscott4

The New Media Drivers License (sm) is a graduate level course designed to provide its students with the tools and techniques to best use new media and digital communication tools which include: Facebook, Linkedin, Blogging, Podcasting, New Marketing, Digital Public Relations, Google Tools, Search Engine Optimization (SEO), Search Engine Marketing (SEM) including Google Adwords, and Presentation Zen techniques.

 

David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” is the prime text used to provide the groundwork for the New Media Drivers License (sm). “The New Rules of Marketing and PR” gives the students a perspective into new media that is relevant and up to date through a conversational style of writing exclusive from other textbooks they may have used in the past. Scott’s unique ability to provide information without any fluff in an easy to understand, unambiguous way have students raving.
Scott is an “award-winning marketing strategist, best-selling author, conference speaker, and seminar leader” whose words will truly help you get to where you should be in today’s digital world.
With a price tag of under twenty dollars and wide availability through chain bookstores and several online vendors “The New Rules of Marketing and PR” should be at the top of any advertising, public relations, or marketing professional/to be professional’s wish list.
More information on the New Media Drivers License (sm) can be found on the digital bus.

More information on David Meerman Scott and “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” can be found on Scott’s website.

Deepti Dewan Chowdhry

 

 

 

 

Marketing To The New Kids on the Block

Have you gotten one of these yet? Busting on the scene a couple years ago, these new USB thumb drives are just starting to get mainstream attention. They are essentially business cards in digital form, distributed by companies big and small (although a little pricey for the small guys). Companies can put any kind of media they want you to see on here, from promotional product pitches to pictures, music, and videos for their consumers. These have a large advantage (except in the dollar department) over those mini-CD business cards you might remember from a couple years back. With these Marketing Thumb Drives consumers can read over whatever the providing company has put on them, and then either erase them or just keep on using the storage media. This is much more Eco-Friendly than tossing those previous mini-CD’s in the landfills. So keep an eye out, these should be popping up more and more in the coming months.

[Via: TreeHugger]