Eco-Friendly Digital Marketing Internship

If you’re interested in the rapidly growing world of online marketing, this is the perfect class for you! With Michigan State University’s New Media Driver’s License, you will learn all about the different aspects of online marketing from the experts. Derek Mehraban, CEO of Ingenex Digital Marketing, shows his students the many facets of the digital world in a fun, easy to learn way.

One of the greatest things about this class is that you are learning brand new things, but a lot of it is just expanding your knowledge of media you already use. Not everyone blogs, but it’s a pretty simple thing to do and you will learn the little extras that turn your good blog into a great blog. Most of the students who take this class already have accounts on at least one social media platform. Learn how to use platforms like Facebook, LinkedIn, Twitter and YouTube to their full advantage.

Some things you may know little or nothing about are search engine optimization (SEO), search engine marketing (SEM) and Google and Yahoo! search rankings. When you successfully complete this class, you will have an understanding of these things and just how great of an impact they have on a business.

Another great thing about this class is that it is (mostly) online. From experience, I can say this is one of the most enjoyable and most useful classes I have ever taken. I loved the convenience of being able to do my work when it worked best for me.

Sign up now for the Fall 2011 New Media Driver’s License (ADV420) course!

THE NEW MEDIA DRIVERS LICENSE IS PROVIDED BY The Michigan State University Advertising, Public Relations & Retailing Deparment in Partnership with Derek Mehraban.

It’s back! The second annual Virtual Tradeshow Experience for LIGHTFAIR 2011 is here and in full swing.The digital agency Ingenex redesigned last year’s Virtual Tradeshow website for LIGHTFAIR International 2011.

Commercial and architectural lighting companies congregate once a year to attend the largest lighting industry event in the world. The creation of the Virtual Tradeshow Experience allows curious people and potential customers to jump in on the action from LED manufacturer OSRAM Opto Semiconductors booth at the tradeshow and conference. LED fans can even enter to win an iPad 2!

The Virtual Tradeshow Experience for LIGHTFAIR 2011 engages and connects customers with each other through easy to find links to OSRAM’s YouTube Account and Facebook fan page, creating conversation about the event, OSRAM and their products. Viewing my Facebook news feed provides an example of how effective social media is during an event. I was surprised that an article or post regarding LIGHTFAIR 2011 appeared more than a couple times on the same page.

Before the start of LIGHTFAIR 2011 there were informational videos on the Virtual Tradeshow Experience website educating viewers on LED’s and Solid State Lighting technology from OSRAM. This was important to build a “buzz” about LIGHTFAIR 2011 before the event and provided individuals much like myself, who are illiterate when it comes to LED technology, an easy to understand overview of LED technology while igniting my curiosity about the product.

Ingenex sent a team of three to Philadelphia, PA to LIGHTFAIR International 2011 which takes place May 17th – 19th. The team has been working to upload photos, create and edit video, keeping viewers engaged and updated during the event.

During LIGHTFAIR 2011 interviews from OSRAM employees and other important people in the lighting industry were filmed, edited and uploaded to the website right from OSRAM’s booth on the showroom floor. Web viewers were not forced to wait until after the tradeshow to hear industry leader’s opinions about up and coming lighting technology and about OSRAM.

Photos are also updated daily from OSRAM’s booth at LIGHTFAIR 2011. There are images of various LED displays showcasing new technologies including SSL and Horticultural LED Lighting. There are also photo displays showcasing indoor home LED lighting solutions and other LED lighting applications.

Ingenex creatively and interactively engaged customers to help build brand awareness and establish a lasting presence in the lighting industry and online community. I am curious to see what other photos, interviews and news stories will be posted during LIGHTFAIR 2011 and I can’t wait to see what innovations the Virtual Tradeshow Experience website will have next year.

As the summer is coming to a close, so ends Lauren and my journey as Taste of Ann Arbor food critics and Eco-Friendly Interns at Ingenex Digital Marketing. So to celebrate our journey from wide-eyed interns to digital savvy marketers the whole Ingenex gang joined us on our lunch excursion.

Today’s lunch brought us to Sheesh Mediterranean Cuisine, a Lebanese restaurant, just a few blocks down from our office on Main Street.

Upon our arrival, the Ingenex team noticed the painted murals and lush burgundy curtains that adorned the space and gave the restaurant an authentic look and feel. As we took in our surroundings a booth was found to accommodate our 7 person group with plenty of leg and elbow room. We were promptly brought a few baskets of pita bread and the restaurant’s Middle Eastern salsa, along with glasses of ice-cold water. Among the buzz of conversation we also decided to order some homous to tide us over until our food arrived.

In Lebanon it is customary for meals to last a few hours because the host will urge their guests to take second, and many times third helpings because this shows that guests are enjoying their meal and are savoring the whole dining experience. To be expected our servers were very hospitable and frequently visited the table refilling our pita and water glasses, however the wait time between when we ordered our food and when it arrived was rather lengthy.

Ordering everything from Fatoush Tawook Feta to Mjadra and Falafels our team sampled a wide variety of Lebanese cuisine. The general consensus at the table was that despite the lengthy preparation time, Sheesh was worth recommending in the future.

Lauren and I would like to thank everyone that made A Taste of Ann Arbor possible and we know we will most definitely miss our Ingenex co-workers as we move on to the next stages in our digital marketing and advertising careers. Thank you for all the experience, it has truly been a pleasure.

As Lauren mentioned in last Tuesday’s post, she and I visited a different kind of lunch spot today. This week’s trip took us inside Google’s Ann Arbor Office.

Now you may be wondering how Lauren and I were able to merit an invitation to one of Google’s private employee lunches. So here is the story…

While sitting at one of the Lunch Ann Arbor Marketing (LA2M) networking events, a non-profit educational organization dedicated to teaching about all things marketing, I met a guy named Rob. Rob works for the Google Adwords team and oddly enough knows my roommate’s sister- small world. While talking with Rob about his job at Google and my internship at Ingenex Digital Marketing, where I dabble in Adwords, we discussed the fun, laid-back, colorful work environment that has become synonymous with Google’s name. And being that we were at a lunch event, we discussed the fabulous lunches that are served at his office each day. Long story short Lauren and I headed to the Google office, located on South Division just a few minutes walk from our office, this afternoon.

Upon entering the reception area we were greeted with a warm welcome and hello, and were asked to sign in. Rob arrived a few minutes later and we walked through the brightly colored halls to the Google cafeteria. Inside we helped ourselves to the buffet style lunch that had been laid out by the office’s culinary crew. The spread was delicious with fresh salads, fruit, veggies, rice, salmon and lamb linguine pasta. After our meal, the general consensus was that Lauren and I could not leave without tasting the peach cobbler dessert. So we walked around the corner and to our great surprise the tray was being filled with a brand new peach cobbler- still warm and gooey, fresh from the oven.

After the meal Rob gave us a tour of the building. We got to check out the employee rec room- with games, tvs and loads of snacks; a few conference rooms- each named after cities in Michigan; the employee work stations- each decorated with colors and personalized themes; and so much more. But I think it’s safe to say that Lauren and I enjoyed viewing the Lansing room best of all; being that we are grads of Michigan State University (I graduated last May and Lauren will graduate this coming spring) and Lansing and MSU are near and dear to our hearts. So it was neat to see the Lansing room with its mural of the State Capitol, and photographs of the MSU football stadium and campus.

We’d like to thank Rob and the rest of the Ann Arbor Google Team for allowing us the chance to sit in and enjoy such an exclusive lunch with you.

Trending on social bookmarking sites and blogs is the subject of Facebook and women’s privacy. Mashable published an article last week on some shocking statistics found by Oxygen Media and Lightspeed Research. A study of over 1600 people was conducted regarding their social media usage. The company found that the majority of young women check Facebook first thing in the morning even before the bathroom and 42% of women feel it’s “okay” to post pictures of themselves drunk. With so much time being spent on the internet and the little effort to protect one’s own privacy, Facebook can ruin careers and reputations.

Last week I went to a networking lunch and met a very nice accounting student. She was friendly, intelligent and seemed like she’d be a great contact. I asked her name and told her I’d be looking her up online to connect later on. My first stop was Facebook. Her profile picture displayed ample cleavage, the page was littered with profanity and her photo albums included multiple pictures of alcohol and drugs… I went no further and decided not to befriend her online.

The Eco-Friendly Internship has put together a checklist to make sure your Facebook is not only clean, but also easily found. These tips are relevant to males too, but are geared especially towards young women.

The Facebook Clean Up Checklist

1. Get rid of all alcohol and drug related content.
2. Monitor pictures others are posting of you. Anything remotely questionable, delete.
3. Defriend anyone you don’t know personally. The use of fake profiles to steal information is growing.
4. Go through your applications and get rid of any you don’t need or trust.
5. Edit your interests to things that will promote your talents and strengths instead of hurt you.
6. Make sure all of your information is complete
7. Communicate with others effectively and professionally: People, brands, pages.
8. Keep notes and videos relevant and re-post worthy.
9. Create a URL tag that matches your other social media profiles (http://facebook.com/yournamehere.)

Photo Credit: Flicker user Marisa beth

Facebook is about marketing yourself and connecting, so do your best to advertise yourself well because all of the information is going to be shared (no matter what Facebook says otherwise.) Employers will be looking at this information so target to them as well. You wouldn’t show up to an interview drunk or in a micro-mini, so don’t let those images be the first thing someone sees. Once you’ve made sure your content is clean, ensure that you are found easily. Facebook pages are no longer just to keep in touch with John Wewenttopromtogetheronce. It’s an effective marketing tool so that you can promote yourself without a single word leaving your lips. Remember: first impressions are crucial and YOUR first impression may happen online without you knowing.

Image thanks to Flickr user: jhoweaa

Today’s journey took Lauren and I out of the familiar six block span on Main St that we usually frequent for lunch, and brought us to the streets of Kerrytown. Kerrytown is about a five minute walk from our office, at Ingenex Digital Marketing, on South Main Street in Ann Arbor. And is home to many local favorites, including Zingerman’s Delicatessen. We had both heard of Zingerman’s before our outing today and decided that if the locals were talking about it, then it was definitely a spot that needed to make our ‘Taste of Ann Arbor’ list.

Zingerman’s has been in business since 1982 when Paul Saginaw, Michael Monahan, and Ari Weinzweig began the deli; which serves (non-kosher) traditional European-Jewish delicatessen dishes and sandwiches.

Known for it’s fun atmosphere, friendly service and welcoming feel; Lauren and I had high expectations for the Ann Arbor deli that even President Obama couldn’t resist visiting, this past May when he delivered the commencement address at the University of Michigan. And as luck would have it, we were not disappointed.

As we approached Zingerman’s we were greeted with a welcoming smile and a bubbly, “How are you today? Would you like to try some free samples before you head in and order?” So Lauren and I grabbed a toothpick and dug in while admiring the brightly colored buildings, and red brick road around us. Before ever stepping in the door, we felt right at home.

Upon entering Zingerman’s we were handed a menu so we could peruse through page after page of options. After about two minutes a man, named Tom, from behind the deli counter stepped down to help us narrow our choices. He highly recommended the Gemini Rocks the House sandwich. Which is normally a vegetarian option made with Zingerman’s own handmade fresh mozzarella, tomatoes & Italian pesto on grilled farm bread; but on this occasion Tom suggested adding bacon to the sandwich, which is what we ended up deciding on. Tom was also the one that suggested we split the sandwich and try some of their homemade salads. So in the end, Lauren and I ended up ordering the Gemini Rocks the House sandwich, a side of Mediterranean potato salad, and a side of fruit salad.

After placing our order at the deli counter we took a seat under Zingerman’s outside tent and seating area. The outside patio was colorful with umbrellas and picnic tables all around. Within ten minutes our food was brought out to our table with an amusing and creative flare. Servers carry out food and yell in almost a game-show fashion that your food is ready. Everything was delicious, and Lauren and I could not stop talking about how the mozzarella and Italian pesto, along with the fruit salad made our outdoor picnic lunch taste just like summer.

Next to the deli is a building, conveniently called Zingerman’s Next Door, with indoor seating, a barista house and gelato parlor. And although we did not get a chance to sample anything that this building had to offer, due to being so full from our wonderful deli lunch, Lauren and I will definitely be making another trip to Zingerman’s in the future and would highly recommend it to anyone looking for a laid back, fun atmosphere for lunch.

As Eco- Friendly Interns at Ingenex Digital Marketing, Lauren Weingartz and I have grown accustomed to writing press releases, coming up with headlines, and scouring the web for templates and how-to guides. But this week we have been given the opportunity to embark on a new kind of adventure. An adventure far from the likes of Adwords and Google how-tos. Every Tuesday we will be walking around Ann Arbor and exploring the wonderful world of Ann Arbor restaurants, eateries, diners and bistros and then blogging about our experience. Service, atmosphere and “melt-in-your-mouth” food quality will all be up for discussion. So grab your sunglasses and umbrella – this IS Michigan- and join us on our latest dining excursion.

In the 1930′s it was decided that “football”, or soccer as it is called in America, would be dropped from the summer Olympics that were going to be held in Los Angeles. The committee sited the sport’s lack of popularity in America as it’s reason for dropping the sport. After the decision was made Jules Rimet, the Federation Internationale de Football Association president, began organizing a football tournament of his own. Years later the tournament grew from one with 13 teams, to one which currently boast 32 competitive teams.

The sport has grown increasingly popular in nations around the country. And with another World Cup about to begin in South Africa, it is no wonder that the world has already started to prepare. While avid fans proudly display their team’s colors, and flags for each country are placed for passersby to see; one much more subtle preparation has occurred. When searching “World Cup” on Google people will find that the site has actually changed it’s display name at the bottom of the search page to read as “Goooooal”.

One journalist named Stan Schroeder commented that he can’t help but wonder, with the option to create custom Google pages, if Google is slowly losing it’s brand identity. Or is it possible that the name has become so synonymous with search engines that the changes won’t make a difference in Google’s brand recognition at all?

It brings up the question of how much freedom websites should provide their users, when it comes to customizing their personal pages. Does it hurt companies to allow users to tweet their image? Or does it help the company’s reputation in some way? Only time will tell. But one thing that I think most can agree on is that before customization occurs, companies need to establish a strong brand identity. And with the technology wave moving us into the future, websites are one of the best ways to establish that brand image.

If you enjoy making videos, uploading content to YouTube, or if you just have an interest in Ann Arbor then check out the A2 Fiber YouTube Contest being presented by LA2M. The contest is in support of A2 Fiber, the city of Ann Arbor’s initiative to be one of the few cities Google selects as pilot communities for its Google Fiber project. The contest kicks off tomorrow, Saint Patrick’s Day at 11:30 at Weber’s Ann Arbor. An Irish lunch buffet will be served and you will also have a chance to say why you think Google should choose Ann Arbor to receive a Google fiber-optic network. Winners of the contest have a chance to win a multitude of prizes including a Weber’s Ann Arbor Hotel and Dinner Package, gift certificates to Conor O’Neill’s, or even a chance to win an Apple iPad.

On February 10, Google announced that it plans to build and test ultra-high speed broadband networks in a small number of communities across the country. These lines will stream data at 1 gigabit per second, about 100 times faster than most Americans get through their current cable and DSL providers. If Ann Arbor is picked as one of these communities it would be a major asset to the community. Not only would it improve the lives of residents but it would also lure high-tech companies to relocate to Ann Arbor.

LA2M is Lunch Ann Arbor Marketing. LA2M is open to client and agency side marketing professionals, and anyone else who wants to learn about marketing. It’s a chance to exchange ideas and get to know other professionals during lunch in a relaxed and friendly environment. They are known for giving free advice to businesses that attend our meetings. There is no membership fee. It was started in 2008 by Derek Mehraban, CEO of Ingenex Digital Marketing, an internet marketing firm in the Ann Arbor area, and a few friends.

For more information about the A2 Fiber YouTube Contest visit the contest’s website at http://www.la2m.org/a2fiber or check out the contest’s rules.

As the main focus of my eco-friendly internship I am assisting with and updating the  social media accounts for United Way of Washtenaw County.  As an intern with Ingenex, I am currently focusing on the Twitter and facebook accounts for this excellent cause.  United Way, as a whole, has roots dating back to 1887 and has been assisting with community needs by helping to cope with challenges throughout the Great Depression and World War II.  The organization has had several different names over the years, but has maintained the goal of building communities and motivating people to help others.

United Way of Washtenaw County began around 1920 when the Arbor United Charitable and Community Service was organized.  For over 89 years UWWC has worked to improve community standards collectively by directly impacting critical issues.  UWWC partners strategically with local non-profits that provide human and health-care services in order to actively assist with high-priority issues in the community.  UWWC re-evaluates each of its partner non-profits with each years campaign to ensure that they are on topic, financially stable, and reporting benefits to the Washtenaw community through their efforts.  To see this years community partners for United Way Washtenaw visit their website.

Each Year United Way launches an active campaign around Labor Day, incorporating local employers and over 1,000 volunteers, which runs through the end of December and .  United way accepts donations year-round, but the largest concentration of promotional efforts to improve the lives of everyone in the community is during these annual campaigns .  This years campaign for UWWC focuses on on improving five critical issues for Washtenaw County:  shelter and housing, health-care, early childhood care and education, alleviating hunger and aging in place.  The campaign slogan is Give, Advocate, Volunteer.  Live United.

If you are interested in volunteering, donating, or just learning more about what United Way Washtenaw does visit them on Twitter, facebook, and their website!  Live United!