Make your business Green!


Going green is a constant subject that most companies are trying to be involved with. But where does one start? What are some of the little things that can be done to make a big difference? And are these choices healthy for your company regarding profits, maintenance of programs and successes?


According to Fortune Small Business, here are a couple easy steps to follow to get on track with being Eco-Friendly!

Get smart about recycling.

Look at what your company consumes and find ways to recycle, reduce and reuse.

Little things like recycling paper and introducing less-toxic supplies and materials can make a huge difference. Companies such as Green Earth Office Supply sell recycled-paper products to businesses. Another good source is The Green Office, an online retailer of recycled, environmentally friendly, and sustainable business products, school supplies, and paper- and for not a huge price difference than the stuff most non-green friendly suppliers sell.

You can also refill computer ink cartridges rather than add them to the landfill. The same goes for obsolete computers. There are companies, such as California-based Ecohaul, that will, for a fee, remove, refurbish and, short of that, properly dispose of old office equipment and supplies.

Although this may not be the most important thing to be concerned about- but you also might want to check to see if you qualify for any applicable tax credits…

Think outside the gas tank.

Transportation can have a huge impact on the bottom line for businesses large and small. If you need a company car, consider going hybrid. As consumers continue to embrace automotive alternatives, more models are entering the market and incentives continue. In fact, the IRS just announced the 2009 hybrid Saturn Aura was recently certified for an alternative motor vehicle credit. There’s plenty of information on the latest in alternative transportation at car-centric websites such as and too.

Do your research.

Co-op America, a green advocacy organization and eco-driven online catalog, has earned a Business Seal of Approval award for its product assortment as well as offering an inspiring assortment of hints and tips on how to go green. And there are strong resources outside of the United States, such as Friends of the Earth Scotland, an organization that offers a useful online audit to assist in the greening of your office.

Just a little food for thought… There are a lot of companies that make going green much easier now (just look at some of the links included here!)

Going Green at Work

Although Ingenex Digital Marketing already supports an eco-friendly lifestyle, there are always ways to continually update the ways in which we promote an environmentally friendly lifestyle. It is estimated that by 2050 the population will increase to over 9 billion people. This means that if the world’s natural resources were evenly distributed, people in 2050 would only have about 25% of the resources that people living 100 years prior to that year did. The lifestyle that we live, both at home and at work, contribute to this fast decrease in resources. We have the power to control how the environment is affected.

 Blue tooth advertising, also known as proximity advertising, is a great way to prevent littering and wasting paper. Using a device called an Ad-Pod, a company can actively find every mobile phone user within a 100 meter radius that has Bluetooth on their phone. The Ad-Pod will then contact the person with a message that says “would you like to receive a message from Ingenex.” If the person says yes it will then digitally send them a flyer or video to their phone about Ingenex. All you have to do is upload an image and it will send out your message 24/7. This product originated in the United Kingdom. It is expanding its market and is on its way to becoming used more frequently in the future. It’s quick, easy and extremely environmentally friendly. These flyers don’t kill trees, waste paper or promote littering.

Display Screen technology also promotes being eco-friendly. Display Screen technology constantly loops a video of the company’s services or offers. This removes the need for paper flyers and keeps people more interested in whatever message the company is trying to deliver. The environment is being preserved while the consumer’s entertainment level is satisfied.

In addition to these environmentally friendly practices, there are also everyday things that can be done. Some may not seem like much, but they will pay off in the long run. Something as simple as evaluating how much paper you use versus how much paper you really need to be using. Printing out endless sheets of paper is not always the most environmentally friendly option.  Try only printing paper documents when necessary. Even when it comes to signing off on projects or documents, that can still be done electronically. Computer software providers such as Adobe have created programs for Digital Signature recording and security.  Also, if possible, try printing papers two-sided as opposed to one-sided. Although this may not always be the ideal option, even partial implementation will save a lot of trees.

For every ton of paper that is recycled, 7,000 gallons of water, 380 gallons of oil, and enough electricity to power an average house for six months is saved.  You can run a television for six hours on the amount of electricity that is saved by recycling one aluminum can. By recycling one glass bottle you can save enough electricity to power a 100-watt bulb for four hours.  With all this evidence supporting recycling, how could we not embace this opportunity to preserve our resources? We need to be more committed to  recycling in order to preserve the environment.  Also, instead of receiving junk mail every week and just continually throwing it in the garbage, take yourself off the junk mail providers list so the paper you would normally waste can actually serve a purpose instead of feeding your garbage can.  There are countless ways to be environmentally friendly, our job is to find those ways, use them in our daily lives and promote them at work and around others.