Time to Apply for Your Summer Internship: Insiders Tips

The clock is ticking and if you are in college it is time to think about your summer placement. These days, the Internet makes it much easier for job seekers to find an internship or a permanent position. There are many websites with advertising jobs available to graduates and experienced candidates. However, if you are a student with no or very little experience it might be a real challenge to “get in”.

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Internship programs are designed to help students to find their place in the sun and obtain a vital professional experience in order to build a future career. However, getting an internship is not as easy as you may think it is.  Krysia Hepatica, a Master student at Michigan State University and an eco-friendly intern at Ingenex, shared her secret of getting a good internship position. “Network. If you are keen to find an internship at a digital marketing agency in Ann Arbor area, check out LA2M first and introduce yourself to Derek Mehraban – it might be a good start to your career”.

Once you’ve got an interview, there are some rules, basic procedures and most importantly – deadlines you have to meet in order to make it a successful one.   So first of all, be prepared. Emily Walsh, our Spring 2013 intern, thinks, “Research is a key to the successful interview.” If you are applying for an intern position at a digital marketing agency, for example, make sure you’ve visited the company’s website, as well as social networks and blogs. Prepare a list of questions you have to the interviewer. Questions may vary: some can be related to the research you’ve done (this way you will show your genuine interest at the company) and some can be position related (daily tasks, personal schedule, etc.). Do not afraid to ask questions! However, if you do, make sure they are well phrased and to the point.

Second of all, it is also very important to know how to talk through your skills. When talking about your skills, achievements and past experience make sure you include relevant examples. Don’t give a “cliche” speech – make your story unique and interesting to listen to.

And last but not least, make a positive first impression. Dress smart, be at least 5 minutes earlier for your interview, be yourself! Here is a great tip from one of our Spring 2013 interns, Ashlie Forchione: “Smile. Even if you’re nervous. Even if you think the interview isn’t going well. A smile can go a long way. Every interviewer wants to hire friendly, happy employees. A smile will set you apart and make you look and feel more confident as you proceed in any interview. Grumpy Cat is great for laughs, but no one wants to work with him.”

Good luck in your job search! Remember these tips and hopefully you won’t even need it!

Commute, Don’t Pollute

The most common tip for “being green” is to carpool or take some sort of public transit to work. There are lots of obvious benefits – saving gas (a savings of roughly 223 gallons per year, or $865 at Ann Arbor’s gas prices today – 3.88/gallon), paying less for car maintenance, and reducing your carbon footprint by 4800 pounds of CO2 per year! (Source: GreenPerl)

I’ve been greening up my commute since I began the eco-friendly internship, and so far, it’s been a pretty wonderful experience. Ann Arbor is very fortunate to have the Ann Arbor Transit Authority, the local bus system, which is, for a smaller city like ours, very thoughtfully planned, thorough, and easy to navigate. There are stops almost everywhere around Ann Arbor and Ypsilanti, and you can go almost everywhere; both universities, both downtowns, and lots of shopping and recreation.

There are a few other benefits, too. I drive a lot to my other job, but I notice driving is stressful, especially around rush hour. When I take The Ride downtown, I don’t have to worry about fighting Ann Arbor rush hour traffic or the sometimes-confusing one-way streets, and where I can and can’t park.

And speaking of parking, not having to figure out where the cheapest parking is or how much it costs is a big plus. I’m told there is a $4-per-day lot somewhere, but if it happens to be out, I’d have to pay 1.50/hr in most of the lots, even more in the decks!

AATA lets me enjoy the commute to work (and have more time to beat Angry Birds…) instead of stressing out on my commute. Plus, it’s cheaper, and most importantly, greener.

We’re Eco Friendly and Going Green

Two years ago, I thought recycling was for scrubs and hippies. Then I moved to Ann Arbor and started school.  Between them both, I had no chance. Ann Arbor recently implemented sustainability framework containing sixteen goals to make the city more eco friendly, while the University of Michigan has an extremely active campaign to become an eco friendly and sustainable campus.

The university’s PlanetBlue campaign includes new solar powered, hybrid buses and vehicles and a recycling program in The Big House, which is the largest of any stadium in the country. President Mary Sue Coleman approved a $14 million dollar budget in 2011, to make the University of Michigan campus more sustainable and eco friendly by 2025.

A new academic minor in sustainability has been approved in the Program in the Environment Department. New ways to help the environment are being developed daily and more and more campus groups are banding together to make our campus and city more sustainable and eco friendly.

Although I’ve learned a lot of eco friendly habits from my peers, my short time as an Ingenex intern has really emphasized the importance of being diligent in changing some of my continuing ‘bad’ habits. I’ve learned multiple eco friendly tips, the importance of green roofing and how the continuing transition to digital marketing saves paper and resources. So next time you get ready to throw away a plastic water bottle or print a seventeen page article that you won’t read for class anyway, think about what you are doing to the environment. After all, Earth is the only home we have. Why not save it?

New Media Driver’s License will change your life – or at least get you to start a blog

I recently finished work on a master’s degree in digital media at Michigan State University. I was out of school for a few months and interviewing for jobs, and the topic of social media came up on a few occasions.

“Digital media, eh? Do you know about search engine optimization and search engine marketing? Have you ever worked with Google AdWords? Do you write a blog? Have you ever devised a digital marketing strategy?”

“Uh.. Mmm.. What’s a SEM?”

Image: freedigitalphotos.net

So, I walked away from a few interviews without an offer, but with a desire to delve into social media and digital marketing. I had heard of New Media Driver’s License (NMDL) course at MSU, but didn’t think to take it while in graduate school because it wasn’t part of my master’s curriculum.

I enrolled in the summer 2012 session and it turned out to be a tremendous experience. I learned about search engine optimization, search engine marketing PPC, digital PR and social media marketing. I worked with Google AdWords. I started a blog. And I devised a digital marketing strategy.

After the course concluded my NMDL instructor, Derek Mehraban, offered me an internship at his Ann Arbor based digital marketing agency. My first day at Ingenex Digital Marketing was interesting and everyone was eager to help me. I could tell after my first day at Ingenex that I would come away with a host of digital knowledge. Everyone was very helpful and friendly, and my first day jitters quickly subsided.

I’ll have more to report on what I’m learning in the days and weeks to come. Again, I encourage you to take the New Media Driver’s License class.

Also, I encourage you to look into Frita Batidos in Ann Arbor. It’s a Cuban-inspired restaurant a few blocks from the office, and our entire group went to lunch there on my first day. I had the chicken frita with guacamole and it was excellent.

Digital Bus starting its 2012 Summer Tour

Tomorrow, Thursday June 21, the team at Ingenex Digital Marketing will be making an appearance with their Digital Bus at Sonic Lunch. The Digital Bus is run by the Ingenex Digital Marketing Firm located in downtown Ann Arbor. The Digital Bus blog keeps you updated on the best digital marketing practices.

Sonic Lunch is a free summer concert series starting June 2 – August 30, every Thursday a concert will be held at Liberty Plaza located on the corner of Liberty St and Division in downtown Ann Arbor. From noon – 1:30 p.m. Sonic Lunch offers free lunch entertainment featuring a live band from an array of talent and genres. Additionally each week at Sonic Lunch a local area restaurant will be on on-site selling a Sonic Lunch for concert-goers, other local restaurants also offer special discounts for Sonic Lunch concert-goers to take with them to the park.

Mitch Ryder, a Michigan rock legend, will be performing tomorrow at Sonic lunch. A large crowd is expected, so come early and enjoy the show. Don’t forget to find the Ingenex team and the digital bus tomorrow, we will be passing out sweet treats and other surprises!

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:


Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit: http://www.ingenexdigital.com.

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Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Virtual Tradeshow Experience LIGHTFAIR 2011

It’s back! The second annual Virtual Tradeshow Experience for LIGHTFAIR 2011 is here and in full swing.The digital agency Ingenex redesigned last year’s Virtual Tradeshow website for LIGHTFAIR International 2011.

Commercial and architectural lighting companies congregate once a year to attend the largest lighting industry event in the world. The creation of the Virtual Tradeshow Experience allows curious people and potential customers to jump in on the action from LED manufacturer OSRAM Opto Semiconductors booth at the tradeshow and conference. LED fans can even enter to win an iPad 2!

The Virtual Tradeshow Experience for LIGHTFAIR 2011 engages and connects customers with each other through easy to find links to OSRAM’s YouTube Account and Facebook fan page, creating conversation about the event, OSRAM and their products. Viewing my Facebook news feed provides an example of how effective social media is during an event. I was surprised that an article or post regarding LIGHTFAIR 2011 appeared more than a couple times on the same page.

Before the start of LIGHTFAIR 2011 there were informational videos on the Virtual Tradeshow Experience website educating viewers on LED’s and Solid State Lighting technology from OSRAM. This was important to build a “buzz” about LIGHTFAIR 2011 before the event and provided individuals much like myself, who are illiterate when it comes to LED technology, an easy to understand overview of LED technology while igniting my curiosity about the product.

Ingenex sent a team of three to Philadelphia, PA to LIGHTFAIR International 2011 which takes place May 17th – 19th. The team has been working to upload photos, create and edit video, keeping viewers engaged and updated during the event.

During LIGHTFAIR 2011 interviews from OSRAM employees and other important people in the lighting industry were filmed, edited and uploaded to the website right from OSRAM’s booth on the showroom floor. Web viewers were not forced to wait until after the tradeshow to hear industry leader’s opinions about up and coming lighting technology and about OSRAM.

Photos are also updated daily from OSRAM’s booth at LIGHTFAIR 2011. There are images of various LED displays showcasing new technologies including SSL and Horticultural LED Lighting. There are also photo displays showcasing indoor home LED lighting solutions and other LED lighting applications.

Ingenex creatively and interactively engaged customers to help build brand awareness and establish a lasting presence in the lighting industry and online community. I am curious to see what other photos, interviews and news stories will be posted during LIGHTFAIR 2011 and I can’t wait to see what innovations the Virtual Tradeshow Experience website will have next year.

A Taste of Ann Arbor- Last Stop, Sheesh Mediterranean Cuisine

As the summer is coming to a close, so ends Lauren and my journey as Taste of Ann Arbor food critics and Eco-Friendly Interns at Ingenex Digital Marketing. So to celebrate our journey from wide-eyed interns to digital savvy marketers the whole Ingenex gang joined us on our lunch excursion.

Today’s lunch brought us to Sheesh Mediterranean Cuisine, a Lebanese restaurant, just a few blocks down from our office on Main Street.

Upon our arrival, the Ingenex team noticed the painted murals and lush burgundy curtains that adorned the space and gave the restaurant an authentic look and feel. As we took in our surroundings a booth was found to accommodate our 7 person group with plenty of leg and elbow room. We were promptly brought a few baskets of pita bread and the restaurant’s Middle Eastern salsa, along with glasses of ice-cold water. Among the buzz of conversation we also decided to order some homous to tide us over until our food arrived.

In Lebanon it is customary for meals to last a few hours because the host will urge their guests to take second, and many times third helpings because this shows that guests are enjoying their meal and are savoring the whole dining experience. To be expected our servers were very hospitable and frequently visited the table refilling our pita and water glasses, however the wait time between when we ordered our food and when it arrived was rather lengthy.

Ordering everything from Fatoush Tawook Feta to Mjadra and Falafels our team sampled a wide variety of Lebanese cuisine. The general consensus at the table was that despite the lengthy preparation time, Sheesh was worth recommending in the future.

Lauren and I would like to thank everyone that made A Taste of Ann Arbor possible and we know we will most definitely miss our Ingenex co-workers as we move on to the next stages in our digital marketing and advertising careers. Thank you for all the experience, it has truly been a pleasure.

Facebook and Women’s Privacy

Trending on social bookmarking sites and blogs is the subject of Facebook and women’s privacy. Mashable published an article last week on some shocking statistics found by Oxygen Media and Lightspeed Research. A study of over 1600 people was conducted regarding their social media usage. The company found that the majority of young women check Facebook first thing in the morning even before the bathroom and 42% of women feel it’s “okay” to post pictures of themselves drunk. With so much time being spent on the internet and the little effort to protect one’s own privacy, Facebook can ruin careers and reputations.

Last week I went to a networking lunch and met a very nice accounting student. She was friendly, intelligent and seemed like she’d be a great contact. I asked her name and told her I’d be looking her up online to connect later on. My first stop was Facebook. Her profile picture displayed ample cleavage, the page was littered with profanity and her photo albums included multiple pictures of alcohol and drugs… I went no further and decided not to befriend her online.

The Eco-Friendly Internship has put together a checklist to make sure your Facebook is not only clean, but also easily found. These tips are relevant to males too, but are geared especially towards young women.

The Facebook Clean Up Checklist

  1. Get rid of all alcohol and drug related content.
  2. Monitor pictures others are posting of you. Anything remotely questionable, delete.
  3. Defriend anyone you don’t know personally. The use of fake profiles to steal information is growing.
  4. Go through your applications and get rid of any you don’t need or trust.
  5. Edit your interests to things that will promote your talents and strengths instead of hurt you.
  6. Make sure all of your information is complete
  7. Communicate with others effectively and professionally: People, brands, pages.
  8. Keep notes and videos relevant and re-post worthy.
  9. Create a URL tag that matches your other social media profiles (http://facebook.com/yournamehere.)

Photo Credit: Flicker user Marisa beth

Facebook is about marketing yourself and connecting, so do your best to advertise yourself well because all of the information is going to be shared (no matter what Facebook says otherwise.) Employers will be looking at this information so target to them as well. You wouldn’t show up to an interview drunk or in a micro-mini, so don’t let those images be the first thing someone sees. Once you’ve made sure your content is clean, ensure that you are found easily. Facebook pages are no longer just to keep in touch with John Wewenttopromtogetheronce. It’s an effective marketing tool so that you can promote yourself without a single word leaving your lips. Remember: first impressions are crucial and YOUR first impression may happen online without you knowing.