Sep 5

Amanda Marandola in her own words on why she should be chosen for the Ingenex Digital Marketing Eco-Friendly Digital Marketing Internship:

Advertising and marketing have always been a great interest of mine. The two areas are exciting and fascinate me immensely both individually and together.
I feel that I am a good fit for the Ingenex eco-friendly digital marketing internship for various reasons. I am an advertising major and I have already taken and am also currently enrolled in courses geared toward creative advertising and managerial advertising. At the moment, I am taking a course specifically geared toward creating advertising campaigns which correlates with marketing a company’s product so that the consumer wants to purchase it.
Although my digital experience only extends to a digital camera and Photoshop, I learn fast and feel that I could easily grasp the digital skills needed for this internship. Digital advertising is also a field that I am currently studying. Actual hands on experience would give me a better understanding of the field and more experience going forward. Digital marketing is a significant part of the future of advertising. As we can see from the past few years, more people are utilizing the internet for personal and professional uses, including searching for information on products they wish to buy either in person or over the internet. Today, digital advertising is a key part of the process of advertising and marketing products. It reaches into the homes of everyday people and companies and should inspire the consumer to feel they must have that product. I believe this form of media will eventually become the key vehicle in which advertising agencies drive their ad campaigns.
I am a creative, hard-working and reliable person. I understand that there may be huge shoes to fill for this internship; however, I feel that my creativity, persistence and work ethic will contribute positivity to this position and your organization.

Sep 5

Pedro Martin-Panadero a recent MBA graduate from Eastern Michigan University speaks on why the Ingenex Digital Marketing Eco-Friendly Digital Marketing Internship is a good choice for him, and how he can help.

I have always been interested in how marketing and technology can create synergies in order to achieve an objective. Nowadays, while internet and technology in general are more and more important to people, it is essential that the marketing strategies adapt to this constantly changing environment. I think that being able to influence these changes is a great opportunity, and the fact that I can learn how search engine marketing and social media are used in order to implement the marketing strategy of a company makes this internship even more attractive.

Being a recent MBA graduate who is currently looking for a job is challenging, since I feel that I am in a critical point that can determine which path my career will take. I am very positive that this digital internship can be a turning point in my career that will help me to achieve a successful career in the marketing field, which has always been my objective.

I know I would be an excellent candidate for this position and I feel it will be a great experience, since it will bring lots of challenging situations and growth opportunities. It would an exciting challenge, and one that I am confident I could execute successfully.

Sep 5

Katherine Hyzy a recent graduate of Dennison University explains why she wants to join Ingenex Digital Marketing as part of the Eco-Friendly Digital Marketing Internship Fall 2008:

As our American consumer culture progresses deeper into the technological age, it is imperative that marketing tools and strategies evolve in a manner that meet the needs of the customer as well as those who provide the service. As a child of the Internet, I have immersed myself in both consumer and non consumer-generated content; from that point of view, I’ve gained the understanding that it is very much an interactive experience. My experience working with an ecologically friendly company has reinforced the understanding that digital media reduces costs- both monetarily and environmentally. It is this synthesis of my two experiences I believe would allow me to bring a fresh new perspective to your business. While I am conscious of actively popular content online such as Facebook, YouTube, etc., I also have an acquired skill set specifically in the field of marketing and PR. This skill set has allowed me to approach digital media with my own unique lens. Additionally, I am honest, enthusiastic and hard working. I am continually in pursuit of knowledge and new ways to view the world I am a part of. I find that a sense of innate curiosity drives my life and my views forward and I am always searching for a fresh medium in which to explore the world around me. Moreover, I’m confident that this internship at Ingenex Digital Marketing would be an exceptional opportunity to express myself.  I am confident I would have the full ability to rock this internship.

Sep 5

Why Jennifer Harrison from Michigan State University would make a great addition to the Eco-Friendly Digital Marketing Internship at Ingenex Digital Marketing. In her own words:

As a highly motivated, self-driven person, the chance to work with a young, dynamic company like Ingenex is very exciting. I’m pumped up to learn about digital marketing, and I’m not interested in doing a ‘typical’ internship – this one seems to really emphasize learning, and individual work is as important as teamwork and communication. I’ve worked with a variety of teams to pull off great results – from serving customers delicious burritos to orchestrating the first ever Women in Business Students’ Association Leadership Conference. Communication will be vital to success – from reaching out on campus, in the community, to local and national businesses, and to people across the globe, I feel that I have the experience and know-how to keep things open and clear at all times.

The things I’m most interested about getting a first-hand look at are:

How Ingenex creates fully integrated campaigns for clients, and how the best mix for each client.
How digital marketing can be successfully used to increase the strength of a brand or company, in local, national, and international settings. The use of social media marketing to revitalize business / interest in a brand or company.

As a college student, it is clear to me that digital marketing is the future of advertising, marketing, and PR. As people become more ‘connected’, they will expect more high-tech, up-to-date information from businesses, and those that don’t keep up will be left in the dust. Digital is applicable across many fields, from local restaurants to nation-wide political campaigns – check out http://www.journalism.org/node/6370 to see the impact of digital marketing on the 2008 presidential campaign. In addition, digital is extremely strong for the fast-changing, adaptable environment marketers work in now – with digital, nothing is permanent, and messages can be adjusted and tailored according to changes in client or customer.

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