Spring 2013 TED Conference

Our apologies for being silent about Spring 2013 TED Conference that happened 17 days ago in its hometown Long Beach, CA. We’ve just been busy a little bit, however, TED Conference is one of those events that cannot be missed or left uncovered.

4134981697_c5823b18d8Photo by matteopenzo

What is TED?

TED is a non-profit organization that nearly 30 years is bringing together the world’s greatest thinkers and doers. They present their ideas that are definitely worth spreading to more than thousand people who attend the event. TED Conference is the main event of the year, so if you consider attending it next year, you better hurry up, as it usually sells out a year in advance. But if tickets are far out of your budget, it doesn’t mean you won’t be able to attend. There is no live streaming, however, all talks are recorded and shared on TED’s website within short period of time.

Spring 2013 TED Conference Overview

5 days and more than 70 speakers made this spring event an unforgettable one. People from 3 different worlds – Technology, Entertainment and Design gathered together to deliver their views and ideas on very diverse topics: from poverty and mental health issues in Ghana to eco innovations and school learning, etc. One blog post won’t be enough to mention all great research topics and presentations that have been discussed at the event. However, there was one special talk, so inspiring and brilliant, that it won TED 2013 Prize.  “To build a school in the cloud” was a wish of the TED’s prizewinner Sugata Mitra – an educational researcher, the author of “Hole In the Wall” experiments. His idea to design the future of learning by supporting children all over the world might change the entire education system to something very different and unusual.

In the meantime, while listening to great thinkers about their views on “future everything”, you can contribute right now by learning and expanding your knowledge on everyday basis. Our eco-friendly tip for you: try to take maximum from everything in life – college, professional internship or a presentation you attended few days ago. And remember that learning is a lifetime process.

Time to Apply for Your Summer Internship: Insiders Tips

The clock is ticking and if you are in college it is time to think about your summer placement. These days, the Internet makes it much easier for job seekers to find an internship or a permanent position. There are many websites with advertising jobs available to graduates and experienced candidates. However, if you are a student with no or very little experience it might be a real challenge to “get in”.

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Internship programs are designed to help students to find their place in the sun and obtain a vital professional experience in order to build a future career. However, getting an internship is not as easy as you may think it is.  Krysia Hepatica, a Master student at Michigan State University and an eco-friendly intern at Ingenex, shared her secret of getting a good internship position. “Network. If you are keen to find an internship at a digital marketing agency in Ann Arbor area, check out LA2M first and introduce yourself to Derek Mehraban – it might be a good start to your career”.

Once you’ve got an interview, there are some rules, basic procedures and most importantly – deadlines you have to meet in order to make it a successful one.   So first of all, be prepared. Emily Walsh, our Spring 2013 intern, thinks, “Research is a key to the successful interview.” If you are applying for an intern position at a digital marketing agency, for example, make sure you’ve visited the company’s website, as well as social networks and blogs. Prepare a list of questions you have to the interviewer. Questions may vary: some can be related to the research you’ve done (this way you will show your genuine interest at the company) and some can be position related (daily tasks, personal schedule, etc.). Do not afraid to ask questions! However, if you do, make sure they are well phrased and to the point.

Second of all, it is also very important to know how to talk through your skills. When talking about your skills, achievements and past experience make sure you include relevant examples. Don’t give a “cliche” speech – make your story unique and interesting to listen to.

And last but not least, make a positive first impression. Dress smart, be at least 5 minutes earlier for your interview, be yourself! Here is a great tip from one of our Spring 2013 interns, Ashlie Forchione: “Smile. Even if you’re nervous. Even if you think the interview isn’t going well. A smile can go a long way. Every interviewer wants to hire friendly, happy employees. A smile will set you apart and make you look and feel more confident as you proceed in any interview. Grumpy Cat is great for laughs, but no one wants to work with him.”

Good luck in your job search! Remember these tips and hopefully you won’t even need it!

When Networking: Think Locally!

Photo Credit: Graves Neal de Armond

When networking for a social media job, it is important to remember to not only “think globally”. I had been networking on Twitter for years and made many valuable connections, but most of them were living in different states and sometimes different countries than me. I also only met about a dozen of them IRL at a Tweetup in Salt Lake City, but it was for fun, not to further my career!

I started to see the error in my way and began attending local chapter meetings of the Social Media Club of Detroit (SMCD). It was there I met the person who does the social for Pure Michigan, who became a great mentor for me. He kept suggesting I attend an ongoing business networking lunch called LA2M, which was in my hometown Ann Arbor.  I always seemed to have a conflict on the day it was held, so I let months pass by without going.

Finally, one Wednesday my plans were expectantly cancelled so I took the opportunity to check it out. Wow. I was so glad I did. After listening to the speaker talk about mobile apps and eating a delicious lunch, I was able to talk to a lot of interesting people.

However, I have to say, the very best part was my chance to meet Derek Mehraban, the founder of LA2M and CEO of Ingenex. We chatted about my going to school for my Master’s in Public Relations and he mentioned he was looking for interns. I sat down for an interview with him the very next day, and was hired on the spot! He seemed impressed by my portfolio, but admitted it was like I had just fallen from the sky, he had no idea I existed until the day before even though I had built up a pretty substantial social media presence.  Again, my folly was focusing on a global level and overlooking the people that were doing what I was doing in my own town.

I also can’t stress enough the importance of networking with people face to face. Twitter is great, but nothing tops a personal connection with people in your industry, especially if you are job seeker. Job fairs, networking meetings, business workshops and seminars are all a great way to meet local people, in person. So make it a goal of yours to check out local networking opportunities, you may get a job out it.

IT’S ONLY THE BEGINNING

I’ve always been a huge social media fan. I remember in high school when you had to be invited to Facebook by another one of your high school classmates, because Facebook was only supposed to be for college students at the time. Since then I have grown to love social media. I’ve documented the last 7+ years of my life on social media, and my interest only continues to grow.

I have used all kinds of social media tools, from Facebook, Twitter, and LinkedIn to Instagram and Foursquare. I love social media, and that has sparked my interest of digital media and digital marketing. I was introduced through my advisor at Michigan State University (GO GREEN!) to a class called New Media Driver’s License that was offered through the College of Communication Arts and Sciences. I heard great reviews from fellow classmates about the class, so I enrolled this past fall semester.

After the first NMDL class, I was hooked. I knew that this was stuff that I was really interested in, and I could see myself working in the digital field. The NMDL course opened my eyes to many different digital platforms. I learned about writing blogs, social media in business, and the importance of SEO and SEM, which I didn’t even know about before taking the class.

Since I completed my Driver’s License, I applied what I learned to the rest of my courses at Michigan State and completed successful advertising campaigns for my clients using key tools like Google AdWords.

During my internship this summer at Ingenex Digital marketing, I hope to sharpen and grow my knowledge and skills of digital marketing. Through my experiences at Ingenex, I look forward to learning a lot and then taking that knowledge and applying it to my future career.

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:


Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit: http://www.ingenexdigital.com.

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Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

FIFA World Cup 2010 for the Struggling Sports Novice

Soccer, or football, is in season. This means, if you are a sports novice, you must struggle to maneuver through workplace conversations, small talk, and Facebook threads without revealing that your silent nods are really a desperate attempt to not let anyone know how clueless you feel. You wish you could scream, “I have no idea what round Brazil is in!” or “why does the United States refer to it as ‘Soccer’?” Fellow novices, choose to suffer in silence no longer, for today, I Googled it.

Property of FIFA

A quick search clarifies the soccer vs football query; the sport’s full name is Association Football. The US shortened it to Soccer from “asSOCiation.” But whether you call it “soccer” or “football” it is a sport that ultimately unites. Mike M. from Ann Arbor writes, “[Soccer] is a sport that everyone around the world plays, really, the only one.” The world coming together as one is something every one can get into; so, let’s get into it.

The Essential Facts:

  • FIFA stands for Federation International de Football Association
  • The World Cup occurs every 4 years
  • The 2010 World Cup runs one month: June 11th- July 11th
  • South Africa is hosting the event this year among 10 cities within the country
  • 32 countries are competing for a top spot
  • Soccer can tie and the completed games receive points:

Easy ways to get connected:

Although you may still be a FIFA World Cup beginner, you now have a few talking points at the water cooler. Enjoy and relax, Soccer is for everyone.

The Internship: New, Improved, and No Longer Just for (College) Kids

It’s that time of year again – the annual rite of passage when new graduates begin to lose their minds because they’ve entered into one of life’s no-man’s lands – the time between the end of college and the beginning of a career.

This time in one’s life can best be described as being somewhat like purgatory. You know you’re not quite in Hell because you’re relieved from the stresses of finals, proud of yourself for getting that degree, and happy to return back to Ma and Pa’s for a bit once the lease is over to hang with all your leftover high school friends while you search for gainful employment (true story).

But about one month in you realize something isn’t right, you can’t shake this gnawing feeling, and you finally realize what it is – you don’t get to go back to school in the fall.  “There are no more excuses.”  “This is your life.”  “A new chapter is about to begin.” A dozen other clichés. You have no answer for everyone when they ask that unbelievably annoying and patronizing question, “So what’s next?”  It’s even worse when you realize that employers aren’t just going to knock on your door because of your fantastic college resumé and that the job market is way down due to the recession. To be honest, it sorta feels like this:

So what’s a college grad to do, short of searching for Mrs. Robinson?  Well the answer for some may be right in front of them.  Just as graduates are beginning to look for jobs, current college matriculators (is that a word?) are also beginning another rite of passage – the summer internship (or their third or fourth such position for the ambitious).  The internship used to be seen as a way for college students to get experience and credit while employers scout the talent and take advantage of inexpensive labor.

Not anymore, my friends.  The internship is now for everyone.  With the current job market as tight as it is, an internship can be the cure for the occupational blues.  For current students, it’s still the tried and true way to get a leg up on your peers while putting to use what you’re learning in the classroom.  For the newly graduated, it provides a plethora of positives.  For starters, it’s a morale boost for those who haven’t yet found the career their looking for.  It’s also another notch on the resumé belt and an opportunity to show your stuff to an employer for when they eventually (and hopefully) resume the hiring process.  And, perhaps most importantly, it can serve as a bridge over troubled water stirred up by the recession.

An especially beneficial opportunity is that of the digital internship. The digital internship (especially the Eco-Friendly Internship – no hyperlink necessary.  You’re already here!) combines the best of traditional internships past and the necessary skills of the future (which is really now).  With the digital internship, you still head down to the office once in awhile, so your office social skills remain primed, but a lot of what you do can be virtually accomplished (and you save gas, which is Eco-Friendly).

In a digital internship (yes, I realize I’ve said “digital internship” quite a bit, but it’s important) (and I’ve used an abundance of parentheses, but I like them) you learn the crafts of blogging, social media as a business tool, podcasting, Google, and the innumerable other spheres of the Internet that are being introduced to the lexicon of businesses on a daily basis.  Becoming versed in these techniques will give you a leg up on the competition for jobs over those who don’t possess the requisite technical abilities of the future.  Not to mention you can deepen your writing and communications skills, which has been a growing complaint of employers regarding the lack thereof amongst college students and recent graduates.  Oh and so as not to end this paragraph on a boring note like writing skills, digital internships are super cool and fun.

The bottom line? Digital internships are where it’s at!  Fun times, job skills, way of the future, resume placeholder, occupational peace of mind…whatever you’re looking for, they fit the bill.  So quit sitting on the couch, playing PS3 and Wii (guilty) or acting like mowing the lawn is grounds for a successful day (again, guilty), and start scouring the Internet for one.  Oh yeah, and as this blog entry began, a regular internship is cool too…just not as cool.

ECO-VERTISING!

More and more corporations are starting to combine their advertising efforts with the trend to go eco-friendly, a relationship known to some as eco-advertising or eco-vertising.  This relationship allows corporations to benefit from advertising about their attitude and interventions in regard to eco-friendly business. 

Despite the message the eco-friendly ads these corporations are sending  many are forgetting that the means through which they are sending them are far from eco-friendly.  Using mass print media such as magazines or newspapers, fliers or billboards all of which require paper, printing, transportation, and numerouse other un-natural and environmentally deterring resources to create.  The big question is, is it the profit margin of this new niche market they are trying to capitalize on or are they really hoping to make a difference? 

Although some corporations unfortunately might be making the choice for the wrong reasons there are many out there that are leading the way in eco-vertising. 

For starters Toyota known today for being one of the leaders in Hybrid cars took their eco-friendly outreach to a whole new level when introducing their 3rd generation Prius at the 2009 Detroit Auto Show.  Instead of handing out glossy brochures inside large plastic bags to be carried around the show by as many people as they can get their hands on, they chose to continue to make positive changes by handing out paper cards in the shape of their new car with seeds embedded in them.  When placed in soil and given water and light the seeds in these cards provided beautiful flowers for their audience to remember them by all summer long.  Stepping out of the box and into an eco-friendly mindset Toyota not only lead the way with their eco-friendly car but also stood as one of the eco-vertising leaders at the 2009 Detroit Auto Show!

So how many other ways can a company eco-vertise? 

Curb, a natural media company based in London, UK has answered this question with their unique eco-vertising concepts.  Clean advertising and snow tagging are two out of the many I found interesting in their bag of tricks.

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  • Clean advertising: laser cut stencils are put on surfaces like a pavement and the surface is then cleaned to let the message shine through the dirt and grime.
  • Snow tagging: company logos/messages are branded into the snow for a winter advertising.

Despite the out of the box thinking and unique eco-vertising techniques being developed there are other ways to go green which can start sooner than you think.  One niche that I personally have become a big fan of that is growing exponentially is the use of digital media as a platform for advertising.  It requires nothing but the power of technology that is already on the desktops and palms of your target audience.  Digital media eliminates the need for most (or at least some to start with) print material and provides mass outreach like never before, best of all this method of going green saves you some green at the same time!

Derek Mehraban (CEO, Ingenex Digital Marketing) continues to develop the digital media presence for individuals and businesses so they can eco-vertise to reach their audience.  Mehraban is not only focused on providing an eco-friendly service but like Toyota, he supports this green initiative through other parts of his company.  In Mehraban’s case it is not an eco-friendly pamphlet but a unique eco-friendly internship program that helps interns like myself reduce the carbon footprint on the world.  

Deepti Dewan Chowdhry

Digital Marketing Internship Summer 2009

Ingenex Digital Marketing is looking for 5 or so quality interns for Summer 2009 Eco-Friendly Digital Marketing Internship. This internship is a combination of networking, real life experience, face time in a professional office, and training on digital media. It rocks! And it won’t take too much of your time.

You come to Ann Arbor once a week to work for 2.5 hours. You learn about all forms of digital media. You work for real clients and non-profits. And you do the rest from the comfort of your apartment, library or coffee shop. It’s a low emission, kind internship for people who want to grow in the digital space.

If you have the goods – apply to this post. We will accept applications through April 15. The next class of interns will begin May 18. Please apply to the internship in a variety of ways. Make a comment on this blog post with why you feel your a good candidate. Connect w/ me on Linkedin and ask for an intersnhip. Be creative online and get our attention. It may just pay off for you.

This Could be You!

Also, if you’re not looking for an internship consider taking the New Media Drivers License course at Michigan State University. It will rock your world.