Hashtags Coming to Facebook

Starting Wednesday for select users, Facebook will be able to support hashtags. Facebook wants to start using hashtags to make searching and conversing easier. Many other social media sites, such as Instagram and Twitter, have working hashtags that can be clicked on the view more content related that topic. Many Facebook users already use hashtags, so making them work will just be the icing on top of the cake. Facebook users will be able to type in a hashtag into the search bar to see who else is talking about the same topic.

Photo via someecards
How will social media users feel about Facebook #hashtags?

The company hopes adding hashtags on Facebook will help show that a single post is actually part of a grander conversation. So now, when all your friends post the scores to the games and talk about that awesome touchdown, they can add a hashtag and discuss what just happened with others who used the same hashtag. When someone clicks on the hashtag, they will be taken to another page that has all relatable posts in a single news feed. Facebook stated that the hashtag capabilities will include searching for hashtags, clicking on hashtags that come from other services and writing posts directly from the hashtag feed.

Is Facebook becoming too much like Twitter? As of right now, Facebook users can post a status that is up to 63,206 characters, unlike Twitter that limits a post to 140 characters. Facebook will allow users to add more content and opinion to their hashtagged posts. Compared to the brief posts on Twitter, Facebook users will be able to delve into the topic at hand.

Your hashtags don’t work on Facebook? Don’t worry! It will take a few weeks for everyone’s hashtags to go into effect on the social media site.

Do you think useable hashtags on Facebook will go over well with social media users? Comment below and let us know what you think!

Use Pinterest to Market for Your Company

Pinterest is a site that has everything from grandma’s old-fashioned recipes to an array of wedding gowns. People use the Pinterest application to search for products and processes that they wish to use in the future to enhance their life. Companies should use Pinterest to market their products because consumers are already searching for products.

Photo via Pinterest

Companies such as Anthropologie, Etsy, Home Depot, and Target are Pinterest users. They post their product prices and step-by-step ways to use them. These companies chat, connect, visualize, and share their products daily to over 25 million users, many of whom are young females who are well-educated, have disposable income, and are in constant search for new products.

Consumers are coming to the company using Pinterest instead of the typical marketing route where companies seek out consumers. If a company has a product that Pinterest users are looking for they will “repin” (save) the product onto their categorized board, and now all of their followers will see the product too. Products can gain a huge reach when repinned. Companies can even continue to re-pin their original post so frequency can increase.

Pins are very organized. Viewers just click on the pin to increase the image size. If they believe the product is something they would want to use, they can click on the image again which can lead right to the company’s website. This can make it easy for consumers to click, learn, and order products instantly. Even if consumers don’t want to make a purchase at that moment, they can save your product on their boards and go back to them later.

Photo credit: molliesu!

Consumers today thrive on convenience. The ability to learn about and buy something without leaving their home is ideal, and Pinterest provides this conveniency. Consumers are always on the go, so with the Pinterest mobile app they can search for the products they need while they are already out, and stop by the establishment to buy it.

Companies can also use Pinterest to discover who their target audience actually is. By following people who re-pin their products, companies can view that users Pinterest boards. Deeper views onto boards allow companies to see what goals and needs their target audience has and what products they are seeking to accomplish this. Companies also have the ability to interact with their consumers. They can pin information about contests, sweepstakes, giveaways, coupons, sales information, and answer questions so they can be more connected with their target audiences.

Have a product or idea you want to share? Use Pinterest to market your product. This easy to use, easy to share, convenient website can help a company gain the reach and frequency to their target audience easily and efficiently.