What is Augmented Reality?

Is there such a thing as “too much” technology? A piece of technology that is getting stronger in the market is augmented reality. Some people describe this technology as “futuristic” and “mind-blowing”. In the next few years we might see a trend among the new digital marketing services. I am curious to hear what you think of it. Let’s start by defining the meaning of augmented reality.

According to Mashable: “Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data”. This emerging technology has tapped into professional sports and most recently it will be helping us complete tasks that we might be clueless.

by turkletom

by turkletom

Imagine if your sport ticket could provide you with a lot more information besides where you are sitting. In India, cricket fans can activate this technology using their tickets and they are able to receive live traffic updates around the stadium, parking information and much more.

In Italy, a tech firm Inglobe Technologies launched an app using augmented reality, giving you the perfect skills of a mechanic to fix your car. Depending on the seriousness of the issue you might be able to fix the care on your own with the help of this ingenious app. From what we have seen in the news, this emerging technology is embracing the convenience and practical aspects people might be looking for. Augment reality is becoming the new problem solving technology in the next few years.

I do believe that this technology could be the game changer in the digital business and very soon different businesses will be tapping into them to interact and engage their customers on a whole different level.

What about you? Where would you like to see augmented reality being used? Do you think people will welcome this emerging technology positively? Comment on this post below with your opinion.