Eco-Friendly Digital Marketing Internship

Believe it or not, the hottest ticket in town right now isn’t for the Britney Spears concert, but for a pre-order of Apple’s newest iPhone model, the 3GS. In combination with the release of the new 3.0 software update for all iPhones, the new 3GS flexs its muscles with twice the processing power in addition to the much anticipated video camera and MMS feature.

As of today, there is no way to get your hands on one of these badboys, unless of course you are reading this blog post from your iPhone 3G in a tent while camping outside of your local AT&T store. But for those of you not interested in cooking S’Mores with a bunch of geeks in a parking lot somewhere down the road, there is a web publishing company with a few iPhone’s to spare for the lucky chosen ones. A company by the name of Squarespace is currently handing out 30 iPhone 3GS’s in 30 days, and you still have time to get in on the action.

By now you’re probably asking your self, what’s the catch? Lucky for you, this contest is very simple. All you need to do is tweet once a day with their hashtag, #squarespace, and you’re automatically entered to win an iPhone. (From further investigation, it appears that they are only actually only giving out a $200 Apple gift card and not an actual 3GS, oh well.) The contest ends July 7^th and you can enter as many days as you want, and while you’re at it, check out their site and take a tour of their web publishing software. I was very impressed with its intuitive interface and customization options, something I will definitely explore for future projects!

For more information about the contest click here.

Is Apple the most Eco-Friendly company? At least, and according to a survey from Enviromental Leader, Apple is considered the most Eco-Friendly company for most consumers, closely followed by HP and Microsoft. But is this perception based on real facts, or is only due to Apple marketing strategy?

According to Greenpeace’s last “Guide to Greener Electronics”, in a 1 to 10 scale Apple’s score is only 4.1, ranking 13th on the list, far behind from the highest score company, the Finnish company Nokia.

Apple was just an example and it is a company that is currently improving in being more eco-friendly. Actually the last Ipod Nano is the most eco-friendly mp3 player that Apple had ever produced, reducing some of its more contaminant components like the batteries.

So how much of ecofriendlyness is real and how much is just pure marketing? Nowadays many products and companies claim to be “green”, but many times that is only a way of attracting the consumer and means nothing. In fact, about two thirds (66%) of the US citizens that participated in the Environmental Leader survey were willing to pay a certain premium (up to 5%) for a green product.

It is proven that in todays world eco-friendly and green products sell. However, if you care about this matter, do some research before buying a new laptop or a new cellphone. Maybe you will change your mind.